Rugs For Good is a social enterprise whose goal is to help break the cycle of poverty by educating those labelled 'untouchable' in India. We are a good-weave certified ethical rug company who create luxe high-quality rugs, support artisans and preserve traditional craftsmanship. I’m on a mission to enhance the customer experience, unlock new channels and ensure digital operations run smoothly.

Whilst freelancing in marketing & e-comm (RugsForGood, Create Space, Cushii, Ben&Ellie Baby)… I launched an educational brand empowering new parents with simple, science-backed PlayTools for bub.Highlights include: - Being ranged in a handful of boutiques in Australia, South Korea and the USA! 👏 - Being awarded Product of the Yr in Baby Play - Monti&Me Purposeful Play registered trademark 👊- Convincing my partner to ditch our wedding plans & invest in the business instead! - Over 2000 customers with minimal paid marketing- Building awareness and credibility partnering with education experts, leading awards-submissions and leveraging awards to unlock new brand collabs and wholesale retail opportunities- Turning well under $20k on ads/marketing into $200k+ revenue & onboarding an investorLowlights/Learnings: burnout 🥵

Currently completing postgrad studies (Masters of Secondary Teaching) with my first in-school prac complete. I’ll be qualified to teach English, Business Studies + Society & Culture 🤓

Helped to implement an award-winning Wellbeing Program for young people with barriers to education.My role reported into the General Manager where I helped to deliver trauma-informed Professional Development to secondary teachers, implement and evaluate Wellbeing Programs and provided marketing and business support, including email marketing, new business outreach and managing socials in house.

Spearheaded adoption of a new NPD process to assist with growth expansion plans across ANZ market, mobilising >50 stakeholders across ANZ in a fundamentally new approach to feed the business' innovation pipeline.Led senior stakeholders across design-led thinking approach, user research, consumer insight, positioning, go-to-market strategy, innovation roadmap & light touch feasibility

Whilst in several different roles across Marketing Department, I led the implementation of shopper marketing plans across all channels managing a $3m marketing budget. Worked cross-functionally across ANZ to evolve the shopper/retailer relationship, realising growth through sharing a common understanding of shopper behaviour with customer partners.

My core challenge was national roll out of a new better for you brand and driving brand awareness through mass market trial activations. I lead strategy development, defined and designed the event calendar and executed key consumer activations/partnerships with a tight focus on major events, mass market sampling and experiential roadshows.

Shopper activation is a key function to drive brand conversion in a cluttered retail/convenience environment. During my time in this role, I delivered multiple in store and on trade campaigns, defined by customer insights, which not only gained valuable floor space and unlocked incremental promotion slots but also delivered sales uplifts.

Scoped out best practice initiatives, evaluated execution and applied learnings to our day-to-day.Lead and managed the development of >20 rotational limited edition SKUs, managing a marketing budget of approximately $1m. My role also included working alongside the Shopper Activation Managers to develop, coordinate and execute BTL in-store activity.

Responsible for executing the Global Internal Communication Strategy (for the wine division of Pernod Ricard) across 2,000 employees. Successfully delivered end-to-end development of a quarterly company magazine, managed intranet content, integrated Chatter into standard business process & managed several internal event launches.Initially hired for a six-month contract, extended to twelve-months after high performance, was then offered a permanent position.

Reported to the Regional Marketing Director, responsible for developing a Customer Care Program worth >$1m in customer support revenue. Managed several stakeholder engagement events and roadshows for the NSW Government. Developed a-grade content (edms,case studies, press releases, website comms), and sales promotions. In 2013, Lexmark sold products in more than 170 countries and reported US$3.7 billion in revenue.

Assisted across qualitative and innovation projects: brand positioning, category segmentations, concept testing. Developed skills in unlocking consumer insights and translating those findings into commercial solutions.

Short-term contract to assist in the planning and delivery of UWS Annual Open Day. My role consisted of booking vendors, acting as the first point of contact for all contractor enquiries relating to the event and managing the bump in and bump out schedule.

Interned at N2N Communications, Mumbrella and as 2IC to a freelance Events Organiser