Jayne Tew Email & Phone Number

Singapore

Leading a team of Digital, CRM and Content experts across APAC.

Singapore

Driving the digital strategy and transformation of our APAC businesses across 13 markets to improve the efficiency and effectiveness of our marketing programme and sales enablement through human-centred innovation and solutions. Leading a team of 10, I strongly believe that people are our greatest assets and I am committed to helping the team succeed in driving value for the APAC business through integrated marketing and digital solutions.Markets: China, Japan, Australia, Hong Kong… Show more Driving the digital strategy and transformation of our APAC businesses across 13 markets to improve the efficiency and effectiveness of our marketing programme and sales enablement through human-centred innovation and solutions. Leading a team of 10, I strongly believe that people are our greatest assets and I am committed to helping the team succeed in driving value for the APAC business through integrated marketing and digital solutions.Markets: China, Japan, Australia, Hong Kong, Singapore, India, Indonesia, Taiwan, Thailand, Malaysia, Vietnam, Philippines Show less

Singapore, Singapore

Singapore

Formulating Digital Media strategy across 13 markets with local insights and data-driven approach. Leading a team of analyst and media specialists to work closely with performance marketing agency and local campaign managers to deliver on campaign objectives. Using 1st, 2nd and 3rd party data to drive media tactics and taking a full-funnel view on media strategy to maximise return on digital investment. Engaging senior business stakeholders to ensure alignment in media strategy and practices to… Show more Formulating Digital Media strategy across 13 markets with local insights and data-driven approach. Leading a team of analyst and media specialists to work closely with performance marketing agency and local campaign managers to deliver on campaign objectives. Using 1st, 2nd and 3rd party data to drive media tactics and taking a full-funnel view on media strategy to maximise return on digital investment. Engaging senior business stakeholders to ensure alignment in media strategy and practices to global direction in order to achieve both short and long term business objectives locally and globally. Show less

Drive digital and media strategy for 6 markets in South East Asia and India to ensure global alignment, and achieve local business objectives. Skilled in website optimisation, SEM, SEO, personalisation, remarketing tactics and analytics. Regular engagement with senior business stakeholders to get buy in for new and innovative digital tactics and strategy.

Using various analytics tools (Datorama, Data Studio, Analytics 360 etc) and the Google suite of products to analyse and visualise data to deliver digital and business insights that can positively impact business and digital strategy.

Training mid-career professionals in content marketing and Google Analytics

Design the 5-year roadmap and growth strategy; Sourcing and screening of new potential hotel management projects/ opportunities in Asia; analysis of projects’ potential; coordinating and managing internal and external resources; structuring business deals; negotiating contracts; and assisting in the ongoing oversight of new hotel projects through to opening, coordinating between the hotel owners and pre-opening team.

Managed website design, UX, integration, content; Strategised and executed online marketing activities, including Search Engine Optimisation and Marketing, Display Advertising, Meta Search, Social Media; Monitored and analysed all online marketing activities to optimise performance, working closely with performance agency through data platforms such as Google Analytics and Doubleclick Campaign Management; Spearheaded group-wide digital campaigns for hotels and serviced residences to grow… Show more Managed website design, UX, integration, content; Strategised and executed online marketing activities, including Search Engine Optimisation and Marketing, Display Advertising, Meta Search, Social Media; Monitored and analysed all online marketing activities to optimise performance, working closely with performance agency through data platforms such as Google Analytics and Doubleclick Campaign Management; Spearheaded group-wide digital campaigns for hotels and serviced residences to grow ecommerce revenue, working closely with partners such as TripAdvisor, Singapore Tourism Board, Google and influencers; Engaged internal and external stakeholders including property managers and agencies, in project presentations and execution. Show less

Conducting research and providing business consultation in the areas of customer journey mapping, customer satisfaction, employee engagement, product strategy, change management and more.

Bachelor Of Business (Honours), Business, Gpa: 4.48/5.0

Summer Exchange, International Business, 2 Distinctions

3 Distinctions (A Levels)

9 Distinctions - O Levels