Jayne Yeo Email & Phone Number

United States

San Francisco Bay Area

- Develop and execute marketing campaigns by forging partnerships with leisure trade partners, such as airlines (Singapore Airlines, Air Canada, etc), travel consortiums (Virtuoso) and tour operators. - Hunt for new partners for marketing partnerships targeting select US audience to visit Singapore.- Spearhead media campaigns, achieving 10x higher impressions/CTR than targets, leveraging data-driven strategies and AI insights.- Plan familiarization trips to Singapore for key opinion leaders from luxury travel consortia and MICE publishing groups.

Houston, Texas Area

Lead marketing communications efforts for three business units in the US

Houston, Texas

- Led marketing efforts post-acquisition, created a digital presence for the business unit, including a website and a LinkedIn page.- Produced comprehensive sales collaterals, such as corporate videos, brochures, and presentations to support B2B marketing initiatives.- Organized networking events with over 1,000 attendees at the Offshore Technology Conference.- Developed and disseminated a branding guide to strengthen company identity, supporting brand consistency.

Singapore

- Developed communication strategies for a publicly traded company with a $12.4B market cap, supporting strategic communications goals.- Collaborated across departments to produce the Annual Report for Keppel Offshore & Marine, ensuring alignment with corporate messaging.- Organized high-value events, such as the naming ceremony for a $684M floating liquefaction vessel, showcasing event management expertise.

Singapore

- Crafted executive speeches and presentations for major industry conferences.- Authored press releases for high-value contracts, including $180M jackup rigs.- Editor for Group-level newsletters distributed to the investor community, clients, and partners.

Singapore

- Developed and executed communication plans for labor policies, including leading a $2M WorkRight campaign targeting employers and low-wage workers.- Managed crisis communications during significant events such as the 2012 mass rapid transit strike.- Organized various media events, including press conferences, and managed media queries.

Singapore

- Supported policy development and communication efforts for workforce-related initiatives.- Conducted research and analysis to inform policy decisions, contributing to evidence-based policy making.

Master Of Science - Ms, Marketing

- Dean's Award, GPA: 3.83 - Pitched professional home organizing business, Lady Lanes, to the media and had the business featured on TV.

Bachelor Of Social Science, Sociology

- Placed on the Dean’s List in NUS’s Faculty of Arts and Social Sciences (2007-2009) - Contributor to NUS’ Alumni: AlumNUS Magazine

Education record

College representative at various athletic events, such as National Junior Championships

Education record

School representative in the Singapore Youth Festival and attained the ‘Gold’ award for the Drama category in two consecutive competition.