Defensive Coordinator -FreshmanHelped Mountain View secure an undefeated season and lead a defense that gave up <7 points per game on average. Direct ResponsibilityInstilled a culture of excellence both on the field and off. Responsible for defensive game planning. Installed and executed 4-2-5 defense. Called plays in game. Worked with head coach to schedule practices and drills during season. Managed multiple position coaches.Helped write off season weight lifting program

We are a boutique travel agency with Agents across the globe. We specialize in Caribbean All Inclusive Resorts for individuals, company functions, and social groups. Our groups range from Pickleball to Military Groups to Cigars to Golf to family Reunions.

At the 208Agency we are passionate about our clients. The agency is specialized in the delivery of high-performance campaigns across SEO, PPC, Licensing, Lead Generation, Athlete Representation, and web design. This all comes from one philosophy, listening to our clients. You are the expert in your industry, let us use our team to show everyone how amazing your company is. When we work together you are more than a client, you become family. Because we specialize in small and medium size businesses, you can be sure we will always have time for you and will always listen to your goals. Then we will achieve them together.

● Identified Opportunity. Discovered High School athletes need to leave state for elite level training. 2020 will start with Football and Track events. 2021 will include baseball, softball, and soccer. Developed camp and program to fill a significant gap using a 501(c)(3) nonprofit with proceeds going to scholarships.● Sponsorship Activation. Schedule of events includes mandatory classroom time featuring relevant sponsors and relevant topic discussions. Current contracts valued over $105k of Value In Kind and cash.● Volunteer Coaching Recruitment. Recruited former US Teammates, NFL players, Athletic Trainers, guest Speakers, and local High School/College coaches to volunteer their time. ● Digital Footprint. Created dynamic site that allows for online order of athlete packages that includes lodging, food, and sport specialty ordering systems.

● Team. Coached defensive secondary and wide receivers on a team that has 4 losses in three years. Players consistently overperform their anticipated trajectory to Varsity.● Camps. Coach at Two a Day camp/Jamboree against top schools in State. Guest coach at a multi age camp that provides high level instruction and proper position technique training. ● Education. Continuing education with USA Football, Parker Coaches Clinics, AED/CPR and Safe Environment certifications.● Communication. Assist with communication with parents to ensure clarity with expectations, behavior, calendar of events, game planning, and scripting of practices

● New Territory Development. Oversees company territory sales reporting, account forecasting, and business metrics across 38 client accounts. ● Created "Sandals Virtual Fun Run" to creatively deliver over 4,000 digital marketing brochures to high motivation clients while creating engagement that spanned 3 months. ● Communication. Tracks and analyzes multiple marketing reports determining trends from internal and external sources. Provides transparent information, best practices, and education on sales tactics to all accounts via email, webinars, in person presentations, and events weekly.● Long term KPI calendar. Constantly measuring results and plans against established historical success/failure rates for type of agency. Monthly reviews ensure adherence to proven success models. ● Managing multiple marketing plans. Manages workflow and optimizes daily activities to ensure all work is directed towards personal indicators for success. Documents activities inside a CRM with accurate details, keeping all accounts up to date, eliminating gaps in coverage or missed opportunities. ● Relationship Building. Created positive and long-lasting third-party vendor relationships to ensure efficient partnering with every individual account.

● Developed long term sales growth strategy through consolidation. Sales plan consolidated 13 e-commerce sites into two product sites increasing ROI and lowered expenditures.● Expanded licensing portfolio. Negotiated and secured contracts with Marvel, 30 NCAA Schools, Capcom, Ubisoft, PlayStation, All Military Branches, Power Rangers, WWE, and Monster Jam.● Grew revenue at record pace, 17%. Increased sales 17% higher with a combination of Brick and Mortar product placement and E-Commerce. Amazon sales increased 300% year over year; company site up 75% using customer profile building.● P&L sheet for U.S. and international programs. Held accountable for production and marketing spend and ensured a return for 35 industry reps and distributors. Total budget exceeding $4.5MM.● Established dedicated Sales Division. Rebuilt sales force including compensation plans, incentive programs, lead generation programs, marketing strategies, sales document toolbox, and company branding guidelines. Wrote KPI measurements and provided weekly team updates.● All major account presentations and negotiations. Point person during licensing negotiations, contracts, retail placement, custom product rollouts, and retail program presentations. ● Augmented Reality Product. First company to successfully obtain decal Augmented Reality license agreements for Marvel, Capcom, Power Rangers, and Ubisoft and introduced product nationally. ● Logistics execution. Worked with UX, Product Development, Operations, Warehouse, Production, App Devs, Graphic Artists, and licensing teams delivering product to over 1,000 locations in less than 45 days.

• Fine-tuned sales and lead production to increase yearly revenue over 1,500% from start date. Created and implemented sales process plan to maximize ROI for digital marketing budget. • Reduced marketing cost per sale by 15%. Spearheaded cost of acquisition analysis and successfully launched new metric driven customer acquisition programs.• Transformed marketing plan through use of KPIs. Introduced new marketing plan philosophy using metrics to determine marketing efforts. • Oversaw separate marketing efforts for Subaru and Mazda SEO, PPC, and overall SEM. Direct digital ad campaigns for four separate brands: new Subaru, new Mazda, used vehicles, and Service.• Lead Generation. Created unique sales funnel and closing process specifically matching high return customer profiles, leading to a 55% increase in customer acquisitions.

• Sold and executed sponsorships with numerous companies and achieved a 100% retention rate with sponsors such as: Under Armour, Pac Safe, Numa Sport Optics, Salomon, Ice Breakers, Blackhawk! Jack Links, Bodybuilding.com, and Spider Tech.• Created and maintained a large digital network that surpassed Team USA Bobsled in popularity and all other athletes on the team. Personal website outranked Team USA Bobsled for various related keywords related to Sochi, Olympics, Bobsled, athlete recruiting, and inbound related links. • Created sponsorship assists to sell by developing a national recruiting tour to identify elite athletes and secure sponsorship dollars. Generated 50k in unique site visitors in 3 months and close to $100k in value. Recruited numerous development athletes including Justin Olsen for the US team. • Member Board of Directors for Georgia Snow, a proposed $60M indoor snow and ski facility with training area for US Bobsled and Skeleton athletes.

Performed in Shows and Parades as a Seasonal cast Member