» Provide strategic leadership and mentorship to internal teams and clients, serving as the foremost authority on paid search strategies and challenges.» Lead a multidisciplinary team of e-commerce experts, collaborating closely with Client Success Managers, Paid Social Specialists, and DSP Specialists.» Offer expert guidance to clients and client success managers on advanced best practices, expectations management, and deliverables, fostering enduring strategic partnerships.» Strategically advise clients on sophisticated metrics beyond ROAS/ACoS to drive sustained business growth and profitability through paid media initiatives.» Develop and execute high-level strategies for paid search campaigns, with a primary focus on Google Ads and Microsoft Ads platforms.» Ensure the excellence of existing campaign and account setups, spearheading implementation and troubleshooting efforts, particularly through Google Tag Manager.» Identify, prioritize, and capitalize on optimization opportunities, designing and orchestrating complex testing plans, including rigorous A/B tests.» Innovate and pioneer new approaches to campaign setups and audience utilization, driving continuous improvement and setting industry benchmarks.

» Responsible for the internal workflow between Search and Client & Media Services teams, as well as offering external experience of key advertising partnerships providing quality assurance, timely launches and operational excellence.» Overseeing workload assignments encompassing daily tasks and objectives to ensure innovative campaigns, high quality performance, flawless execution and raving fan client service.» Team building, management, and development of each team member including training, goal setting, and providing ongoing feedback.» Identifying gaps in search processes to aide in driving efficiency of team workload.» Working cross functionally with leadership roles within the Media Strategy & Operations team to find efficiencies and integrate digital strategy, as needed» Aligning with other regional Paid Search Directors to share and establish best practices» Executing a limited book of business focused on new client onboarding as well as optimization and strategy for client retention.» Prioritizing the growth and retention of revenue among existing advertiser accounts» Training and leading the regional team on new product offerings and industry news» Ensuring innovation and adoption of advanced SEM targeting tactics» Managing end-to-end internal SEM account processes» Evaluating workload assignments and managing up team needs to VP, Paid Search, as needed.» Promoting a service-oriented mentality within the regional Search team while setting a positive, motivating tone for team culture» Supporting sales initiatives and providing a comprehensive overview of Basis' search capabilities as well as recommending strategic tactics.» Establishing and maintaining strong relationships with Media Strategy & Operations Managers» Collaborating with VP, Paid Search on larger organizational trainings and national team priorities.

» Worked under the parent company Fusion RL, Inc. which institutes job board directives under various verticals in the recruitment industry. » Solely responsible for all Digital Marketing initiatives in-house, as well as externally for the client base. Including, but not limited to, PPC, Display, Retargeting, Video, Mobile, Email, Text and Social Media channels.» Worked with multiple vendors and representatives, i.e. Indeed, Jobs2Careers, Jobg8, Ziprecruiter, JuJu, Google, as well as many other aggregators and their platforms to achieve maximum ROI utilizing the PPC model.» Development of Fusion RL's overall strategic marketing directives and long-term projection models based on multiple data source cultivation. » Strategy development through overall success metrics initialized through 500% sales increase and reaching below allowable budget margins. » Achieving results above competition through consistent clientele growth and successful allocation of budget by source performance which required daily monitoring and analysis of spend/conversion data. » Devised and presented monthly and quarterly reports articulating and visualizing KPI’s as well as developing forecasting models to Chief Officers and Board of Directors.» Worked concurrently with Chief Officers and Web Development in the architecture and creation of an internal proprietary Analytics program to be used to efficiently track and evaluate each resource’s productivity levels, as well as to complement Google Analytics data to make conscientious strategic executions.» Collaborated with Wed Development team to create an internal bidding tool which syncs into specific aggregators API to reach optimal CPA. » Worked directly with external resources to development brand awareness, as well as preparations for Trade Shows and Conventions to facilitate recognition of Fusion RL’s products.

» Responsible for the overall development and foresight in creation of PCG Digital Marketing’s Search Engine Marketing Department which includes, but not limited to, sales efforts, trainings, interview/hiring processes, vendor relations, consulting, and integration among internal departments to develop overall digital strategy goals.» Oversee support, operation functions, design, development and guidance through all online efforts.» Cultivate an environment where associates respect and adhere to company standards of integrity and ethics.» Drive continuous improvement initiatives in optimizing marketing effectiveness, key performance indicators, and service.» Provide leadership and expertise on current and emerging trends in digital marketing programs.» Meet weekly with the SEM team to discuss projects, exchange ideas on how to improve process and campaigns, and to solve internal and/or client problems.» Assisting/training team members on how to solve project issues and on implementing effective strategies on their projects.» On-site/off-site training for prospective clientele as well as for the consulting division.» Create Paid Search, Remarketing/Display, Mobile and Video campaigns for a variety of clientele, mostly in the automotive industry.» Regular review of keyword trends, SEO and SEM methods, as well as analysis of multiple metrics to identify areas of success to build upon.» Regularly reviewed the client’s projects, analytics and content to ensure up-to-date information.» Provide monthly and quarterly reports laying out the results from efforts as well as setting future benchmarks.» Banner ad creation and landing page development based on the collaboration with clients and their initiatives.» Create business case studies for 3rd party vendor products for proprietary use and negotiate contracts with industry leaders.» Maintained and organized relationships with Google, and other search engine representatives.

» Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.» Created dynamic SEO strategies to exceed market competitors and meet client needs.» Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.» Liaised with clients during pre-sales work and throughout active campaigns.» Developed and implemented quality link-building strategies.» Collaborated closely with public relations staff to develop outreach campaigns.» Researched and implemented search engine optimization recommendations.

» Managed the scheduling, production and implementation of online advertising campaigns within Looksmarts’ keyword targeted ad distribution network.» Collaborated with assigned regional sales teams to launch new ad campaigns and provide continual client service support and optimization efforts.» Acted as a primary point of contact for existing advertiser base and provided the “customer voice” to other teams at Looksmart.» Provided support for advertisers and publishers regarding creative, as well as technical inquiries.» Prepared and monitored daily and monthly campaign performances.» Developed strategic account plans and quarterly account reviews for high profiled customers.» Responsible for campaign management, campaign analysis and optimization efforts, including keyword expansion, CPC optimization, and ROI analysis.

» Responsible for delivering enterprise-wide services and management of all Campaign Managers in regard to development, retention, and overall clientele growth, as well as employee growth.» Developed and supervised Internet search marketing strategies with the use of pay-per-click advertising using multiple platforms for over 100 clients spanning from B2B, eCommerce, and Lead Generation within a variety of industries.» Authored training materials as well as established best business practices to trainees.» Independently managed several accounts that required special attention and expertise based on magnitude.» Worked closely with the Accounting Department in an effort in developing methods to track revenue growth and establish future goals.» Developed and maintained relations with fellow Search Engine Optimization (SEO) firms to establish mutual agreements with our clients regarding website development, search engine recognition, and to also create a partnership in effort to conscript new clients as well as retain existing clients.» Worked directly with Google, Yahoo, MSN and various other search engine representatives to establish rapport to obtain and discuss strategies that correlate with our client’s goals.