- Built and tested multiple MVPs by gathering customer feedback and iterating on features. Leading us to extending our market reach by introducing a lower entry point for new customers and increasing users.- Pioneered a Product-Led Growth (PLG) strategy, transforming the product from an SEO tool into a Product Discovery and Automation platform, increasing annual recurring revenue (ARR) 150%.- Introduced AI-driven solutions to automate key customer workflows, saving users time and improving operational efficiency by over 30%.- Partnered directly with customers to uncover pain points and design scalable features that added measurable value, leading to a 25% increase in CSAT (Customer Satisfaction).- Established and executed a data-driven product roadmap by analysing user insights and market trends, which led to a 25% increase in feature adoption and a 33% increase in new users.- Collaborated with cross-functional teams, including a 30+ engineering team, 5 person Customer Success team, 2 Junior Product Managers, a 3 person Sales team, an external sales and marketing agency and very closely with the CEO to ensure the delivery of updates that consistently met deadlines and KPIs.

Part time & unpaid position to assist with the growth and interaction of the leading ecommerce community.

- Founded and scaled an ecommerce business from the ground up, implementing technology-driven tools and systems that established an operational foundation and supported rapid growth.- Designed a supply chain management system integrating warehouse operations, logistics tracking, and demand forecasting, reducing stock outs by 25%, improving fulfilment efficiency by 30% and end-customer experience.- Launched a paid acquisition platform that increased return on ad spend (ROAS) by 35% and cut campaign costs by 15% through automation and optimisation.- Developed a CRO strategy that delivered an industry-leading conversion rate of 4% and increased average order value (AOV) by 22%, driven by data-led UX enhancements and promotional strategies.- Built internal cost management and analytics dashboards, enabling real-time visibility and reducing operational costs by 10%.- Automated 40% of logistics workflows, increasing scalability and reducing manual errors while improving customer satisfaction.

- Led UX strategy across Holland & Barrett’s UK site, app, and international platforms, including Singapore and Saudi Arabia, ensuring cohesive user experiences and optimised customer journeys.- Expanded the UX team from 3 to 11 specialists, covering UX design, analytics, research, CRO, and development, fostering a high-performing and collaborative environment by implementing Agile methodologies, open communication channels with the wider business, customer workshops and a culture of continuous learning and innovation.- Delivered a CRO programme that increased conversion rates by 20% and reduced bounce rates by over 30%, driving significant business growth.- Conducted a page speed test that quantified each second of load time improvement as worth £3 million in revenue, leading to a move to building reusable React components and incorporating better caching to further improve load times.- Managed a team of five product managers and owned the product roadmap for 2 UK websites, 8 international websites and 4 apps.- Oversaw frontend developers to design, build, and deploy A/B tests and contributed to wider ecommerce projects, driving innovation and value across global markets. Reducing bounce rate from 65% to 41% and reducing content update times by 4 hours per week.

- Led the development of the product roadmap for soak.com's website and internal systems, aligning it with business priorities and communicating it across all levels of the organisation.- Managed the UX for both customer-facing websites and internal systems, implementing a CRO programme that boosted conversion rates 38% from 1.3% to 1.8% and increased average order value (AOV) 41% from £205 to £290.- Built and led a high-performing team of 12 professionals across digital marketing, development, UX, analytics, and ecommerce operations.- Oversaw the re-platforming from a custom-built system to Salesforce Commerce Cloud, collaborating with a systems integrator (SI) and internal teams.- Optimised the new platform for both customers and internal stakeholders, ensuring enhanced functionality and scalability for the business.- Utilised data-driven insights by analysing user behaviour through Google Analytics and heatmaps to identify bottlenecks and drop off points to conversion on the website. Conducted AB testing to evaluate and implement the most effective enhancements. Prioritised improvements based on potential revenue impact versus ease of implementation.

Working across Luxury for Less Ltd's e-commerce website soak.com and their third party marketplace offerings on eBay, Amazon and Groupon. My main responsibilities include:- Analysing key metrics to produce actionable opportunities using various software including Excel, Google Analytics, Google Adwords, Criteo, SQL databases and various SEO packages. - Working with various members of the marketing team to optimise and increase both sales and traffic.- Analysing our own market offering in comparison to competitors and market category overall. - Commercial analysis across sales, margin and trending metrics and communicating this to various senior members of staff- Communicate with various stakeholders to understand the business and market to identify opportunities that relate to the marketing function. This role is very dynamic and is always developing with more responsibilities being added.

As an Intercompany Accountant my duties include:Invoicing worldwide Jabil sitesBalancing charges in COGNOS ControllerLiaising with worldwide contacts Processing multi-million dollar paymentsSupervising three sets of Intercompany accountsMulti-reports creation