Experience Architect who has specialty in brand managementand storytelling. Have 4+ years of work experiences as a brandmarketing manager at mobile game company and characterdesign team. Capable of brand strategy, story concept planning,marketing data analysis and production management of image/website/app/video/AR features.Master's in digital media design, which leads to high understandingon user experiences and capable of visualization of the brand storyand campaigns.Fluent English with 4+ years of global marketing experiences(Korea, US, Europe, Thailand)Strength in conducting creative strategy and viral planningAnalyzing skills of user data based on FB ads and Singular tracking dashboardsBasic skills of Adobe Photoshop and Illustration.
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Global Marketing SpecialistCom2Us Corporation Dec 2017 - Dec 2021대한민국 서울Conducted global marketing strategy based on the user data analysis and managed the whole process of the brand marketing campaigns. Campaign actions include on&offline events, media(OOH, Youtube, etc.) branding and influencer campaigns. Coordinated all communications generated in case of HQ-Regional Office (Both English, Korean) or Client-Agency collaboration. Experience in Brand marketing on US, Europe, Korea, SEA(Thailand).- Analyzed user data using tracking tools as Singular- Conducted and executed global media mix and branding campaign actions- Built the concept of marketing creatives and implemented in the creation of promotional image banners, videos, and websites- Developed SW merchandise and directed the production process -
Content CreatorGabia Co.,Ltd. Jan 2017 - Feb 2017대한민국 서울Planning SNS contents of character “Amoo”Creating brand identity of character merchandises
Frequently Asked Questions about Jayoung K.
What is Jayoung K.'s role at the current company?
Jayoung K.'s current role is Brand Marketing Specialist.
What schools did Jayoung K. attend?
Jayoung K. attended 홍익대학교, 서강대학교.
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