Jay Pena Email & Phone Number

Santa Barbara, California, United States

- Worked alongside VP of Business Development to define/refine biz. dev. strategy and identify 300+ net new prospects- Trained new Marketing Analysts and SDB Analysts in research and CRM best practices- Authored multiple economic, industry, and market research reports- Coordinated with Field Marketing and Corporate Marketing to streamline campaign processes- Conducted in-depth research of companies' financials, mfg. facilities, acquisitions, contacts and corporate strategies to spearhead lead generation efforts and advance company's 30% YOY cloud subscription revenue growth initiative- Leverage 6sense ABM tool to monitor target accounts' web data/metrics and produce actionable insights for sales team- Contributed to business strategy via ad hoc projects and data analysis behind development of key marketing initiatives/special projects

Santa Barbara, California Area

Market research analyst building a better understanding of global customer base in support of strategic initiatives and customer engagement- Researched segments within Automotive, Industrial and Consumer Product industries supporting the development of targeted marketing campaigns- Authored multiple qualitative economic, industry, and market reports for executives and board- Identified prospect and customer intelligence in InsideView, ZoomInfo, D&B Hoovers, and other sources.- Enhancement of CRM data quality through research and direct interaction with sales organization. - Prepared analysis of customer's competitive strategies and new market opportunities to support sales organization- Tracked and reported on real time sales catalysts occurring within the customer base- Generated $1.2M in revenue by tracking customer catalysts.- Wrote sales copy, qualitative reports, and blog articles based on customer analysis and industry knowledge- Earned APICS Supply Chain Risk certificate

Santa Barbara, Ca

• Established turnaround strategies for struggling, privately-owned small businesses. Consulted on business operations, marketing strategies, competitive positioning, pricing, and performance metrics. • For a startup bakery, increased production capacity by 33% while lowering headcount. Assisted owners in entering retail market as a supplier to Whole Foods. • Increased enrollment in a childcare facility by 30% through custom marketing strategy. Increased website traffic by 100%, 57% increase in inbound leads, and 21% increase in facility tours. • For music business, increased revenue by 13.4% by creating value-based market positioning strategy targeting high-value clients.

Torrance, Ca

Produced qualitative and quantitative research reports. Analyzed consumer, competitor, economic, and market trends. Conducted detailed analysis of competitor company and product line. Designed survey instruments and facilitated focus group studies. Presented results to executive leaders. - SPSS- Insight Express

Los Angeles, Ca

Advised dispute resolution firms on operations and web presence. Conducted market research and created marketing materials.

Warner Robins, Ga

Operated, repaired, and tested in-flight computers and radar systems aboard aircraft. Supervised four direct-reports.- 2003 Leadership Award, Airman Leadership School (awarded by class peers)

B.S., Management

A.S., Business & Information Technology

Activities and Societies: - President, Student Government Association, 2005