Jay Perry Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Lead multichannel campaigns on projects for Kellogg's Masterbrand (Domestic & European markets), Co-op Food & Funeralcare, Co-operative Bank, NSPCC, Betfair and McDonalds. Worked on two successful new business pitches.

London, United Kingdom

• Lead the through the line campaign for the Rugby World Cup. Managed and coordinated the multichannel event at store level and amplification to external comms.
• Worked closely with several new agencies to develop a creative proposition and liased with every area of the business to ensure cross functional strategic implementation.
• Managed senior stakeholders and worked closely with global tournament sponsors Heineken and Coca Cola, collaboratively driving various store and online campaigns.
• Delivered 37 above the line executions and ran nationwide sampling events with 127,000 active participants. The press received some of the highest Lumen results that Tesco have seen and was widely shared on social media.

• Brand comms lead for TV, print, out of home and digital display for major calendar events such as Christmas, Easter and Halloween.
• Co ordinated marketing channels to deliver consistently aligned creative. Collaborated with commercial and operational functions to ensure support of key customer trade drivers above the line.
• Closely studied and reviewed both Tesco and competitor activity using a variety of tracking sources for market awareness.

• Key Responsibilities...
• Delivery of a fortnightly nationwide Price News publication driving trade into store with the aim of improving customers price and promotion perceptions.
• Briefing agencies of objectives for each publication providing a direction and purpose to each project that are in sync with the broader marketing objectives of Tesco Plc.
• Integrating a variety of marketing channels to ensure alignment of messages and in store communication.
• Effectively incorporating priority messages of commercial categories supporting new product launches and underperforming product areas.
• Measuring the performance of publications and using both customer insight and numerical data; implementing results into future publications.

London, United Kingdom

• Full time internship in the Press Office of the Arcadia Group Ltd. Duties included:
• Providing assistance to the press team for Burton, Dorothy Perkins, Miss Selfridge, Wallis and BHS by means of administrative tasks and organising press events.
• Co-ordinated product send outs and returns; clients included X-Factor and Editors of various national publications.

London, United Kingdom

• Recalled as a full time temporary placement in the marketing department of the Chartered Institute of Management Accountants. Duties included:
• Designing support work and aiding customer support in the technical library.
• Drafting press releases, working closely with the communications department.

Upper Second Class (2:1), Ba (Hons) In Business Management

Activities and Societies: Kingston first XI football team Core Modules included Strategic Management, Organisational Behaviour, Global.

A-Level (Grades A-C), Business Studies, Psychology, English Language And Literature,

Activities and Societies: Sixth form First XI Football team, first XV rugby team. A-Level (Grades A-C) Business Studies, Psychology.

10 Gcses (Grades A-C), Including Maths, English And Science

Activities and Societies: Competed in local and national competitions: • Football • Rugby • Athetics • Basketball Received certification.