Jay Pomeroy Email & Phone Number

Nyc/Boston

Prod4ever is a leading interactive solution firm dedicated to providing best in class consumer engagement solutions. From web design and development to mobile applications, video and games Prod4ever creates compelling custom solutions for major entertainment brands to connect with customers.Clients include Paul McCartney, Bob Dylan, NHL, MLB, Bonnaroo, and many more (www.prod4ever.com). Prod4ever delivers unique ideas and perspective to clients and has the experience and skills to deliver.

Managed Sony Music’s direct relationships and revenue through the mobile channel. Invented new combined role across business development and sales to drive efficient business creation and execution.• Negotiated and managed deals with a comprehensive set of mobile partners including Verizon, Sprint, T-Mobile, AT&T, Real Networks, Zed, and many more.• Directed team of sales professionals to manage day-to-day business of executing, promoting and marketing priority projects for Sony’s record labels (Columbia/Epic, RCA/Jive, Sony Nashville, and distributed partners)• Created new clear and consistent communication tools for label partners and Sony management to identify and track trends in the mobile music industry.

EMI North America’s primary contact for digital distribution contracts from domestic and international partners. Personally directed the identification, prioritization and implementation of digital music business opportunities to increase profit for EMI.• Established partnership opportunities with Microsoft, Amazon, Verizon, AT&T, Sprint, T-Mobile, Real Networks, AOL, Napster, MediaNet and many more.• Managed team of business development professionals to create and maintain relationships with over 75 digital partners in the US achieving 30% growth in digital revenue in fiscal 2008.• Responded to the dynamic change in the industry and developed functional team roles and communication tools to create consistency across digital deals. Increased profitability by effectively reducing deal approval process timeline. • Lead weekly presentations to President of North America, CFO, General Counsel and SVP Sales of all deals and recommendations for consideration.

Led team of Major Account Managers and Digital Sales Reps to grow digital revenue and optimize physical CD revenue. Directly accountable to deliver over $200Million in annual revenue from all digital accounts and key physical accounts including Amazon.com, Alliance Entertainment, Transworld Entertainment, and Borders.• Achieved digital revenue grown from $24 Million in Fiscal 2005 to over $113 Million in fiscal 2007• Led resource expansion project to accommodate rapid group with Amazon.com. This strategic plan resulted in better visibility of sales opportunities and incremental sales program placements.• Orchestrated communication structure for sales representatives and internal finance teams including; sales training presentations, digital market performance, sales reporting; and forecasting goals.

Appointed to pioneer the transition from physical product to digital music distribution for EMI Music Marketing. Directed and managed the delivery of corporate level functions related to digital music sales, marketing, products offered, and forecasts.• Structured and negotiated sales programs and pricing with Apple computer resulting in revenue growth to over $25 Million annually.• Implemented first ringtone sales within EMI that has led to the growth of a product line that delivers over $25Mil annually in revenue. Navigated artist, publishing, and operational issues to clear path to deliver new tracks into the system.• Delivered critical analysis for David Munns, chairman of EMI, on operational efficiencies and opportunities for improvement leading to new digital supply chain team and structure.

Singularly responsible for all revenue, sales and marketing activities for EMI products to Transworld Entertainment resulting in over $40Million in gross revenue to EMI annually.• Reduced overall account investment in Transworld Entertainment by 10%, saving EMI over $500,000.• Developed unique cross-referenced sales and investment reports to streamline selling process. The result was a faster response and increased sales of EMI products.

Startup software development firm focused on building internet and applications for the Entertainment industry. Kore provided full service in-house development of startup companies and established media companies.Director of Business Consulting 2001 – 2002 Directed team of 6 Business Consultants to create proposals, negotiate contracts, delivery requirements documentation and manage customer relationships for the life of a project.• Developed relationships and closed opportunities with Farmclub.com, MCA records, Interscope Records, and Inside Sessions (JV between Penguin Putnam Publishing Universal Music Group).• Created internal team processes for standardizing requirements collection process to streamline development lifecycle.Business Consultant 1999 – 2001 • Created proposals and all requirements documentation for Universal Music Group Extranet project launched in early 2000, delivering over $1 Million in revenue to Kore.

Bs, Marketing

Education record