Jay Prasad Email & Phone Number

Carlsbad, Ca, Us

Santa Monica, California, Us

Relo Metrics (formerly GumGum Sports) uses Computer Vision and AI to create near real-time analytics around sports sponsorships in live broadcast, streaming, and social video. We are creating the future data set and currency for brands, teams, and leagues.

Automating B2B partnerships: made simple and predictable.

San Francisco, Ca, Us

Create a wholistic product go to market strategy for all of LiveRamp and Data Plus Math products that drives revenue and accretive value with TV Programmers, OTT/CTV platforms, Cable and Satellite operators, brands and agencies. Will lead and continue to build a team that works across existing teams managing the businesses. Continue to grow LR TV internationally via partnerships, product Devleopment, and evaluate further M&A with LR Corp Dev teams.

Los Angeles, California, Us

VideoAmp is the marketing infrastructure for the new cross-screen world. The company unifies data for video and TV advertising across all devices and provides automated marketing solution. Part of the founding leadership team that grew the company from its inception, developed the technology and GTM strategy, and a key part of the capital formation. The company has now raised 400m+ and is valued at 1.4B.As Chief Strategy & Business officer:-Lead the go to market strategy and corporate development, capital formation-Lead the global business development and partnership team-Lead the marketing and client success teams.

Emeryville, Ca, Us

- Acquired by Adobe- Grew Business development team from 3 to 19 across US, EMEA, APAC, AU- Lead the team through the IPO process: Listed on NASDAQ in 2014- Leading the efforts to launch Programmatic TV via inventory and data partnerships, serving as an expert resource to the sales team as well. - Managing the process of on boarding Full Episode player inventory via direct deals and supply side partnerships.

San Francisco, Ca, Us

Livefyre has a real-time social platform that is incredibly successful at helping publishers and marketers grow and engage their digital communities. Acquired by Adobe- Will lead Media & Entertainment driven deals that involve complex needs and multi screen social experiences. -Will help in the overall go to market strategy and roll out of the upcoming Advertiser and Brand facing platform for social curation and engagement. Also, will lead the sales efforts to this segment.

New York, Ny, Us

A Comcast company. Joined the leading premium video monetization platform to help grow the overall video ecosystem for premium video content. I will be leading a team charged with helping content owners, large scale audience sources, advertisers, ad technologies, and platform companies expand the universe of premium video. • Lead a team of partner managers, and video integration product managers in managing the day to day operations of YouTube, Yahoo!, Xbox, Comcast, Verizon on behalf of all FW clients. • Launched new channels of distribution, including Xbox live, Google TV, Android, and Social embeds that created 800M additional video ad impressions across distributors, this lead to a material change in revenue forecast for 2012.• Created the go to market strategy linking Video DSPS, agency trading desks, and premium video supply from FW clients.

Sunnyvale, Ca, Us

Based out of the Yahoo! San Francisco office, I am responsible for managing the end to end advertising and marketing relationship between Yahoo! and several high profile partners. Several clients are shifting to a global multi-platform approach to working with Yahoo!, and I am excited to be a part of this shift. Responsibilities:-Manage and grow advertising revenue with top tier brands including (Microsoft, Nike, Cisco, Intel, HTC, Symantec)-Working with Y! Connected TV pilot program for broadcast interactivity-Creating global upfront deals for large scale display, data, and first look programs-Strategically align Yahoo! resources and media assets with Clients, Creative, Media, and Search agencies.-Manage revenue across Search, Branded Entertainment, Video, Mobile, Display, and Network/Exchange/DSP channels.

Sunnyvale, Ca, Us

Joined the Emerging Media Sales organization at Yahoo! to help define, develop, and drive the video advertising business both on and off property. This included developing revenue models, product integrations, and working with Y! Media on sponsorships. Also, I worked directly with the world class Yahoo! Sales and Video organizations, Fortune 100 advertisers, and Digital, Emerging, and TV planners/buyers within the top media agencies to drive revenue and innovation in video advertising.

San Francisco, Ca, Us

February 2009- December 2009: Cooliris acquired by Yahoo! Helping define and build the advertising and monetization efforts at this fast growing Kleiner Perkins backed start up, which is changing the way audiences consume and discover media on the mobile web (try it: www.cooliris.com) Working for the Chief Revenue Officer.These efforts include building innovative and measurable advertising programs with leading agencies and advertisers across the U.S. Lastly, I have created the cooliris agency innovation program and am securing long term commitments from agency holding companies.

The world's largest and most advanced video search engine, technology. and online TV distributor www.blinkx.com.Responsible for for developing strategic partnerships and revenue generation opportunities for blinkx within the Media, Internet, Wireless, and Entertainment sectors. Working specifically to gain distribution for Blinkx's award winning video search, advertising, syndication, and indexing capabilities as well as long form content platform Blinkx Broadband TV. I had worked with publishing and monetization partners through out the entire video lifecycle (discover, process, index, monetize, deliver) to utilize blinkx technology, and media services to automate and streamline this process.

Joined as a partner and built a digital media, live Entertainment, buzz marketing, and social content company into a market leader. Scope of responsibility includes leading the company's strategy, business development and operations. - Coordinated the merger of three companies to create a digital media, entertainment marketing, lifestyle magazine and live entertainment entity.- Relaunched UR music.com as a social media site focused on music discovery, video sharing, events promotion, and lifestyle content. -Created and managed partnerships with digital technologies, digital music providers, and wireless services.- Created and sold interactive programs to marketers and their agencies for the targeting of music culture (including Anheuser- Busch, General Motors. Verizon, and others)

Performed a wide range of critical functions as key management team member of this start-up Application Service provider (eCRM/eBusiness), and interactive agency. -Led efforts to propose, negotiate and close sales worth $4.5 million with Heinz Corporation, Baxter, AOL, Coach and others. based on self-structured software licensing agreements and fees.- Attracted high profile strategic partners such as E.piphany, Interwoven, Qwest and Digital Island by creating revenue sharing models and co-marketing plans valued at more than $4 million.- Executed investor presentation and road show for firms such as Goldman Sachs and CS FirstBoston; raised $3.3 million in private and venture capital and negotiated $7.5 million term sheet with ABN Amro.- Planned and managed successful M&A strategy from targeting prospective candidates to structuring and negotiating merger with Liquid Thinking.

- Provided various clients with strategies to achieve their goals by accurately identifying emerging technical and business opportunities and working with teams to complete major projects. Performed competitive analysis, technology consolidation planning, determined business process changes and defined new reporting structures.- Key player in development of eCommerce strategy for North American Business Consulting service lines by creating white papers and conducting and presenting market research; efforts ensured company remained on leading edge of Internet boom.- Assigned to produce an online distribution platform for a leading cable company by devising business use cases, eBusiness opportunity assessments and program priority systems.- Provided strategic planning, market positioning and legislation analysis in support of a large-scale merger of Canadian financial institutions.

London, Gb

Worked with Fortune 500 clients to define and manage several business process transformation and new product development projects aimed at providing solutions that meet business objectives while maximizing ROI.-Created process flows, functional requirements and testing procedures as business architect for an Insurance company’s automated application system that cut application-processing time from two weeks to two days.- Worked with multiple teams to gather business requirements of a European bank’s trading desk in order to design and manage rollout of a global trading platform.- Maintained broad perspective on all projects while handling individual technology issues, which often resulted in an enhanced project scope that better served the client’s needs.

Bba, Marketing, International Business, Risk Management

International Business Certificate & Major, International Business, International Political Economics

Blockchain Technologies: Business Innovation And Application, Computer/Information Technology Administration And Management