Jay Prasad

Jay Prasad Email and Phone Number

Chief Executive Officer and Board of Directors @ Relo Metrics
Carlsbad, CA, US
Jay Prasad's Location
Carlsbad, California, United States, United States
Jay Prasad's Contact Details
About Jay Prasad

As a forward-thinking software and technology leader, I bring to the table 20 years of success spanning strategy execution, business development, sales, account management and consulting within the media industry. My background includes specialization in data driven software, the unification of linear and connected TV, measurement & attribution, and blockchain technologies. Crafting inventive business strategies is my forte. To do so, I keep a pulse on the latest trends and audience insights, and constantly collaborate with peers. My goal in this space is to elevate advertiser ROI and publisher monetization while enhancing the consumer’s ad experience. At the same time, I focus on growing company revenues and new business by leading cross-functional teams in developing innovative, competitive solutions. During my career, I’ve amassed a long list of influential industry contacts at Google, Facebook, YouTube, ABC / ESPN, NBC Universal, Verizon and Comcast, among many others. Calling on these contacts, I foster strategic partnerships and multimillion-dollar deals.Most recently as Chief Strategy Officer for VideoAmp, I drive business development, partnership establishment and go-to-market functions. Notably, I steered the company to explosive growth from start up to nearly 50M in revenue., increasing revenue by 500% annually through devising robust go-to-market plans for all key products. I was responsible for raising $106M in four years. Before this, I served in various strategic leadership roles for startups and established corporations including TubeMogul, FreeWheel Media, LiveFyre and Yahoo! At Yahoo! I yielded $30M+ in annual revenue spanning search, display, performance, mobile and video segments. My leadership style is predicated on cultivating an atmosphere of enthusiasm and empowerment. I believe that displaying confidence and sharing my deep industry knowledge positively impacts my teams. Collaboration and open communication are also key elements of my leadership success. Accomplishments include raising 105m+ in venture funding and being a co-inventor on 7 patents.Current Board Member of the IAB: Video.Hands on experience building international teams, revenue teams and platforms, software distribution, digital brand advertising, and strategy consulting. Direct revenue generation leadership in business model design and execution via advertising, licensing, SAAS, and distribution. Specialties:-TV and Video Ecosystem-Data Analysis and Infrastructure-Blockchain innovation -Executive team building and ops

Jay Prasad's Current Company Details
Relo Metrics

Relo Metrics

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Chief Executive Officer and Board of Directors
Carlsbad, CA, US
Website:
relometrics.com
Employees:
65
Jay Prasad Work Experience Details
  • Relo Metrics
    Chief Executive Officer And Board Of Directors
    Relo Metrics
    Carlsbad, Ca, Us
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  • Relo Metrics
    Chief Executive Officer & Board Of Directors
    Relo Metrics Oct 2022 - Present
    Santa Monica, California, Us
    Relo Metrics (formerly GumGum Sports) uses Computer Vision and AI to create near real-time analytics around sports sponsorships in live broadcast, streaming, and social video. We are creating the future data set and currency for brands, teams, and leagues.
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  • Openfren
    Board Of Directors
    Openfren Nov 2019 - Apr 2024
    Automating B2B partnerships: made simple and predictable.
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  • Liveramp
    Chief Strategy Officer: Liveramp Tv
    Liveramp Jan 2020 - Oct 2022
    San Francisco, Ca, Us
    Create a wholistic product go to market strategy for all of LiveRamp and Data Plus Math products that drives revenue and accretive value with TV Programmers, OTT/CTV platforms, Cable and Satellite operators, brands and agencies. Will lead and continue to build a team that works across existing teams managing the businesses. Continue to grow LR TV internationally via partnerships, product Devleopment, and evaluate further M&A with LR Corp Dev teams.
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  • Videoamp
    Chief Strategy & Business Officer
    Videoamp May 2015 - Dec 2019
    Los Angeles, California, Us
    VideoAmp is the marketing infrastructure for the new cross-screen world. The company unifies data for video and TV advertising across all devices and provides automated marketing solution. Part of the founding leadership team that grew the company from its inception, developed the technology and GTM strategy, and a key part of the capital formation. The company has now raised 400m+ and is valued at 1.4B.As Chief Strategy & Business officer:-Lead the go to market strategy and corporate development, capital formation-Lead the global business development and partnership team-Lead the marketing and client success teams.
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  • Tubemogul, Inc.
    Vp Global Business Development & Partnerships
    Tubemogul, Inc. May 2013 - May 2015
    Emeryville, Ca, Us
    - Acquired by Adobe- Grew Business development team from 3 to 19 across US, EMEA, APAC, AU- Lead the team through the IPO process: Listed on NASDAQ in 2014- Leading the efforts to launch Programmatic TV via inventory and data partnerships, serving as an expert resource to the sales team as well. - Managing the process of on boarding Full Episode player inventory via direct deals and supply side partnerships.
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  • Livefyre
    Head Of Strategic Sales
    Livefyre Jul 2012 - May 2013
    San Francisco, Ca, Us
    Livefyre has a real-time social platform that is incredibly successful at helping publishers and marketers grow and engage their digital communities. Acquired by Adobe- Will lead Media & Entertainment driven deals that involve complex needs and multi screen social experiences. -Will help in the overall go to market strategy and roll out of the upcoming Advertiser and Brand facing platform for social curation and engagement. Also, will lead the sales efforts to this segment.
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  • Freewheel
    Director Of Strategic Development
    Freewheel Aug 2011 - Jul 2012
    New York, Ny, Us
    A Comcast company. Joined the leading premium video monetization platform to help grow the overall video ecosystem for premium video content. I will be leading a team charged with helping content owners, large scale audience sources, advertisers, ad technologies, and platform companies expand the universe of premium video. • Lead a team of partner managers, and video integration product managers in managing the day to day operations of YouTube, Yahoo!, Xbox, Comcast, Verizon on behalf of all FW clients. • Launched new channels of distribution, including Xbox live, Google TV, Android, and Social embeds that created 800M additional video ad impressions across distributors, this lead to a material change in revenue forecast for 2012.• Created the go to market strategy linking Video DSPS, agency trading desks, and premium video supply from FW clients.
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  • Yahoo! Inc.
    Strategic Account Director
    Yahoo! Inc. Sep 2009 - Aug 2011
    Sunnyvale, Ca, Us
    Based out of the Yahoo! San Francisco office, I am responsible for managing the end to end advertising and marketing relationship between Yahoo! and several high profile partners. Several clients are shifting to a global multi-platform approach to working with Yahoo!, and I am excited to be a part of this shift. Responsibilities:-Manage and grow advertising revenue with top tier brands including (Microsoft, Nike, Cisco, Intel, HTC, Symantec)-Working with Y! Connected TV pilot program for broadcast interactivity-Creating global upfront deals for large scale display, data, and first look programs-Strategically align Yahoo! resources and media assets with Clients, Creative, Media, and Search agencies.-Manage revenue across Search, Branded Entertainment, Video, Mobile, Display, and Network/Exchange/DSP channels.
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  • Yahoo! Inc.
    Director Video Advertising Sales & Strategy
    Yahoo! Inc. Aug 2008 - Oct 2009
    Sunnyvale, Ca, Us
    Joined the Emerging Media Sales organization at Yahoo! to help define, develop, and drive the video advertising business both on and off property. This included developing revenue models, product integrations, and working with Y! Media on sponsorships. Also, I worked directly with the world class Yahoo! Sales and Video organizations, Fortune 100 advertisers, and Digital, Emerging, and TV planners/buyers within the top media agencies to drive revenue and innovation in video advertising.
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  • Cooliris
    Advisor- Media & Monetization
    Cooliris Jan 2009 - Nov 2009
    San Francisco, Ca, Us
    February 2009- December 2009: Cooliris acquired by Yahoo! Helping define and build the advertising and monetization efforts at this fast growing Kleiner Perkins backed start up, which is changing the way audiences consume and discover media on the mobile web (try it: www.cooliris.com) Working for the Chief Revenue Officer.These efforts include building innovative and measurable advertising programs with leading agencies and advertisers across the U.S. Lastly, I have created the cooliris agency innovation program and am securing long term commitments from agency holding companies.
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  • Blinkx
    Director Of Business Development- Advanced Media & Distribution
    Blinkx Aug 2007 - Aug 2008
    The world's largest and most advanced video search engine, technology. and online TV distributor www.blinkx.com.Responsible for for developing strategic partnerships and revenue generation opportunities for blinkx within the Media, Internet, Wireless, and Entertainment sectors. Working specifically to gain distribution for Blinkx's award winning video search, advertising, syndication, and indexing capabilities as well as long form content platform Blinkx Broadband TV. I had worked with publishing and monetization partners through out the entire video lifecycle (discover, process, index, monetize, deliver) to utilize blinkx technology, and media services to automate and streamline this process.
  • Ur Media Group
    Principal
    Ur Media Group Jul 2003 - Jan 2007
    Joined as a partner and built a digital media, live Entertainment, buzz marketing, and social content company into a market leader. Scope of responsibility includes leading the company's strategy, business development and operations. - Coordinated the merger of three companies to create a digital media, entertainment marketing, lifestyle magazine and live entertainment entity.- Relaunched UR music.com as a social media site focused on music discovery, video sharing, events promotion, and lifestyle content. -Created and managed partnerships with digital technologies, digital music providers, and wireless services.- Created and sold interactive programs to marketers and their agencies for the targeting of music culture (including Anheuser- Busch, General Motors. Verizon, and others)
  • Vation/Liquid Thinking
    Vice President Of Strategy & Co-Founder
    Vation/Liquid Thinking Aug 1999 - May 2003
    Performed a wide range of critical functions as key management team member of this start-up Application Service provider (eCRM/eBusiness), and interactive agency. -Led efforts to propose, negotiate and close sales worth $4.5 million with Heinz Corporation, Baxter, AOL, Coach and others. based on self-structured software licensing agreements and fees.- Attracted high profile strategic partners such as E.piphany, Interwoven, Qwest and Digital Island by creating revenue sharing models and co-marketing plans valued at more than $4 million.- Executed investor presentation and road show for firms such as Goldman Sachs and CS FirstBoston; raised $3.3 million in private and venture capital and negotiated $7.5 million term sheet with ABN Amro.- Planned and managed successful M&A strategy from targeting prospective candidates to structuring and negotiating merger with Liquid Thinking.
  • Arthur Andersen
    Senior Consultant
    Arthur Andersen Jul 1998 - Aug 1999
    - Provided various clients with strategies to achieve their goals by accurately identifying emerging technical and business opportunities and working with teams to complete major projects. Performed competitive analysis, technology consolidation planning, determined business process changes and defined new reporting structures.- Key player in development of eCommerce strategy for North American Business Consulting service lines by creating white papers and conducting and presenting market research; efforts ensured company remained on leading edge of Internet boom.- Assigned to produce an online distribution platform for a leading cable company by devising business use cases, eBusiness opportunity assessments and program priority systems.- Provided strategic planning, market positioning and legislation analysis in support of a large-scale merger of Canadian financial institutions.
  • Ernst & Young
    Consultant
    Ernst & Young Jan 1997 - Jul 1998
    London, Gb
    Worked with Fortune 500 clients to define and manage several business process transformation and new product development projects aimed at providing solutions that meet business objectives while maximizing ROI.-Created process flows, functional requirements and testing procedures as business architect for an Insurance company’s automated application system that cut application-processing time from two weeks to two days.- Worked with multiple teams to gather business requirements of a European bank’s trading desk in order to design and manage rollout of a global trading platform.- Maintained broad perspective on all projects while handling individual technology issues, which often resulted in an enhanced project scope that better served the client’s needs.
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Jay Prasad Skills

Digital Media Strategic Partnerships Online Advertising Digital Strategy Mobile Advertising Mobile Devices Strategy Advertising Digital Marketing Mobile Marketing Start Ups Advertising Sales Entrepreneurship Video Advertising Business Development E Commerce Mobile Social Media Search Vod Lead Generation Competitive Analysis Management Integrated Marketing Monetization Sem New Media Content Acquisition Content Aggregation Social Media Advertising Software Acquisition Media Buying Distribution Social Media Integration Product Management Online Marketing Television Data Management Team Leadership Cross Functional Team Leadership Marketing Strategy Corporate Development Venture Capital Product Marketing Software As A Service Go To Market Strategy Consulting Marketing Business Strategy Software Distribution

Jay Prasad Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Risk Management
  • The London School Of Economics And Political Science (Lse)
    The London School Of Economics And Political Science (Lse)
    International Political Economics
  • Mit Sloan Executive Education
    Mit Sloan Executive Education
    Computer/Information Technology Administration And Management

Frequently Asked Questions about Jay Prasad

What company does Jay Prasad work for?

Jay Prasad works for Relo Metrics

What is Jay Prasad's role at the current company?

Jay Prasad's current role is Chief Executive Officer and Board of Directors.

What is Jay Prasad's email address?

Jay Prasad's email address is ja****@****ail.com

What is Jay Prasad's direct phone number?

Jay Prasad's direct phone number is +131249*****

What schools did Jay Prasad attend?

Jay Prasad attended University Of Wisconsin-Madison, The London School Of Economics And Political Science (Lse), Mit Sloan Executive Education.

What are some of Jay Prasad's interests?

Jay Prasad has interest in Cooliris, Virgin America, Eric Schmidt, Technology, Neil Patrick Harris, Yahoo, Valleywag, Katy Perry, Children, Startup Advice And Strategy.

What skills is Jay Prasad known for?

Jay Prasad has skills like Digital Media, Strategic Partnerships, Online Advertising, Digital Strategy, Mobile Advertising, Mobile Devices, Strategy, Advertising, Digital Marketing, Mobile Marketing, Start Ups, Advertising Sales.

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