Jay Qureshi Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Worked towards creating an equitable food system that serves the Chicagoland region by designing models that provide solutions for:-Food Insecurity-Food Injustice-Lack of healthy food access in low-income areas-Animal Welfare-Environmental Sustainability-Local Economies-Fair Labor PracticesAssessed the feasibility of a cooperative-owned food hub in the Chicagoland region by:• Conducting an analysis of the competitive landscape for food aggregatorsand distributors (wholesale and retail)• Completing a comparison of US Food Hubs, particularly cooperatively-owned and institutional-served, to derive best practices and lessons• Conducting surveys, interviews and focus groups of Chicagoland food producers (particularly BIPOC farmers), food service providers, distributors and aggregators, to assess interest and readiness to participate in the Good Food Purchasing Initiative and Food Hub Co-opAchievements:• Speaker and facilitator at the Cook County Department of Public Health's annual Food Summit 2020• Speaker and facilitator at the 16th Annual Chicago Food Justice Summit • Compiled a report "Characteristics and Trends among Food Hubs in the United States" by performing statistical analysis of 248 Food Hubs across the country and using classification models like K-Means Cluster Analysis• Guest lecturer at DePaul University's course on Sustainable Urban Food Systems• Guest Lecturer at Lewis School of Excellence to present the topic of racial equity in food systems • Conducted one-on-one interviews with key personnel from leading food companies across the region• Designed and executed a survey, using Qualtrics, which was sent to food producers across the Chicagoland region• Assisted in developing the Covid-19 Rapid Response page on CFPAC's website

Greater Chicago Area

• Researching and designing programs to be implemented in Chicago and Cook County's Food Policies for Public Institutions such as Public Schools across the region• Working towards effective implementation of the Good Food Purchasing Program (GFPP)• Assessing food businesses based on nutritional quality, environmental sustainability, animal welfare, and fair labor practices

Asia Pacific

• Created and implemented effective strategies for several industry leaders and Fortune 500 companies such as Unilever, Moldelez, Lotte and more • Designed, implemented and measured strategies that developed client’s businesses, and worked with creative teams to develop communications that directly addressed the client’s broader business issues• Identified and crafted unique insights via conducting and/or analyzing quantitative and qualitative research that laid the foundation for positionings of leading global brandsAwards:• Effie’s Award for ‘Best in Culinary’ campaigns• Effie’s Award for ‘Sustained Success’ for a brand • Effie’s Agency Network of the Year

Pakistan

• Researched and gathered data to develop well-informed strategic plans for clients and produced cohesive and intelligent plans for successful marketing campaigns• Brought success to over 15 industry leaders and Fortune 500 companies such as Toyota, P&G, Pepsi and moreAwards:• Effie’s award for ‘Best in Automotive Category’

Karachi, Pakistan

• Led teams of over 10 individuals that managed digital services and strategy for clients and devised & executed digital campaigns for industry leaders such as Unilever, Hewlett Packard, LINE and several others• Magnum (Unilever) became a reference point for best-in-class execution for CPG marketing after gaining an 11-point lift in message association, 10-point lift in brand awareness & 3X return on ad spend Awards & Recognitions:• Facebook Global published 2 case studies under “Success Stories” for the Magnum Chocolate Party Campaign & Creativity in Mobile-driven Marketing

Karachi

Karachi

Kuala Lumpur, Malaysia

• Worked under the content department as a content writer for digital products created by the company • Coached at Internet Income Intensive (III) seminars that teach courses on digital marketing in Kuala Lumpur

Pakistan

Worked alongside Relationship Managers in assisting them in their day-to-day duties which involves servicing clients and performing reviews on improving customer service. I was exposed to various banking products and regulatory controls.

Master Of Science - Ms, Marketing Analytics

Bachelor Of Arts (B.A.) (Hons), International Communications

Activities and Societies: University of Nottingham Outdoor Club (2012-2014) University of Nottingham Diving Society (2012-2014) Organizer.