experience: lots - have a word and there's probably something relevant in my past that could be relevant to your present or future.

Several years in the Smart Home industry at a time before Nest, Hive, Alexa, and Sonos were becoming commonplace names. Responsible for working with client's and understanding how they use their homes and recommending the most appropriate system. Interaction of real people, in the real world, with physical devices as well as touching screens. Probably 5-6 years ahead of the current curve and still interested in the marketplace.

During my time here I helped evolve an amazing new digital team with a different approach, trying to push innovation at all levels. The company has a great range of work from simple online advertising banners and websites right the way through to immersive real world installations with interactive touchy-feeliness and AR a plenty for some pretty big name clients.

One of the original founding partners and had a great time in building the company up from a single laptop on a dial-up connection to almost 30 people doing amazing stuff for Kellogg's, BBC, Coca-Cola, Urban Splash, and loads of other big names.Had the pleasure of working with extremely talented people on the type of clients and projects that allowed us to push things to the extreme and beyond.No longer involved but proud to have been an instrumental part of it all and wish all who sail in the great mN a happy voyage through the sea of interactivity.

Was one of the original founders of the manchester model agency way back when we had a small circular office in the Royal Exchange. Was responsible for the Industry part of the name and had a great time being back stage in the stuff that went on there at the time. Moved on when other things had to take priority that meant I could not put in the same time/attention. Another legacy and story in the chapter of my life.

The name I went under as a freelance interactive type before setting up magneticNorth with the others.The Roche family crest is 3 silver fish on a red background if you're wondering.

Back in the day when the quality of your interactive design spilled over on to how good your own company's t-shirt design was. A very talented and enthusiastic bunch of guys who opened my eyes up to the word of small companies. Worked on Fox Kids 1st website, Disney stuff, Wotsits, Volvic Mineral Water and helped them win the main Kellogg's website - not bad for a 3 room shared office on the outskirts of Burnley.It all went a little tits up when 2 of the partners ended up shouting at each other every day and I left, with the Kellogg's client wanting to come with me.

What happens - just over a year away from JWT and I am back where I started. OK, maybe not right back where I started (the Friday lunches are no longer tolerated by this era).Old agency wins a massive print based account and needs an expert. I'm convinced to go back to the old fold and take on the task of centrally producing the sales support literature for TNT out of Manchester. 17 languages and 30 odd coutries. Saved them loads of wonga and made the agency the equivillent revenue of a small advertising account at the same time by doing my job more than well. My own geeky love of computers led us on to create what may have been one of the first CD based extranets for them to manage countries like Estonia that, at the time, could hardly make a telephone call, let alone access a website. Left in 99 to pursue this "internet thing".

I like it here - back in the charmth and warmth of the advertising bosom. Working on a nice wide range of stuff again with lovely people and talented creatives again.Then the telephone rang from JWT.

Wanky title but that's really what it was - Makro is a wholesaler in the UK and sent out a printed leaflet every 2 weeks to it's massive database of customers. I was responsible for liaising with the food buyers to get the magical offers that would woo in the food retailing trade to come spend their cash. A time of multi-buys, bulk-buys, etc.Complete contrast from the ad agency world as I pretty much knew what I was doing on each day of the week. We finished at 5.15 on the dot (the place was empty by 5.20), had a 3/4 hour lunch break and used the 15 mins you lost in the week to finish at 3.45 on a Friday. Sounds great but the change in culture wasn't for me.I lasted 6 months and got back into an ad agency quick as I could (5 if you count the fact I had to work a months notice).

JWT Manchester to be exact.From a time before computers were even used in offices (OK, apart from the Telex) - a halcion age when advertising was produced on photographic paper and pieces of film, and we could go to the pub on a Friday lunch for 3 hours and come back pissed.Worked on loads of of interesting stuff - retailers, house builders, insurance companies, telecoms, consumer electronics, breweries, boiler manufacturers, funeral homes!!Left to see more of the world (well, other companies).