Jay Rupp Email & Phone Number

As Senior Web Designer I am responsible for overseeing the other web designers in all phases of design from concept to final execution of that design. Working closely with the Creative Director to create and strategize campaigns, product marketing and other digital venues such as social media, offsite landing pages and other necessities that may be requested. Daily projects include the updating of GNC.com, creation of daily emails, landing pages to support promotions featured on the website as well as product marketing support. Other responsibilities include creation of digital brand and product ads that are featured on iPad and Android devices. Facebook contests featuring GNC products, social media, campaigns and affiliate banners on sites such as Yahoo, ESPN and other mass markets. Major achievements include redesign of GNC,com from top to bottom. Enhancing the user experience and giving the site a new branded look to go along with in-store, print and all other design elements. In addition redesigned and branded the GNC mobile website and email designs to be an extension of the site which help deliver brand consistency in all of GNCs marketing.Past design responsibilities included producing signage to be displayed in GNC store locations for upcoming store promotions, creating and implementing design of all signage from main window banners and posters to display shelves. Also, have done POP (point of purchase) displays for gift cards and products that are to be used in the stores. Other responsibilities include working on ads that promote current sales and general product information. These ads are used in a wide variety of publications ranging from Martha Stewart Living to ESPN magazine.

Responsible for producing UI compositions utilizing Photoshop and Fireworks. Then taking the concept and doing all front end coding using HTML/CSS. Also, responsible for SEO optimization of the site to ensure search engines find the site and maintain site with minor updates as needed. Coming up with promotional pieces as well, such as banners, html Landing Pages and some print collateral.

Produced interactive, multimedia, e-commerce and web solutions for Technosystems. Worked closely with Project Managers, Developers, SEO Specialists, Designers and the inventors themselves to develop ideas and concepts for employee training, e-commerce solutions, tradeshow materials, inventor, product and on-line ad marketing. Main responsibilities included: overseeing the design and production of various interactive projects from concept to site launch; developing UI solutions; managing and mentoring junior level employees; ensuring that assets produced met client specifications and the highest possible standards; ensuring that assets were delivered on time and on budget.Used Photoshop and Fireworks for all graphic production, User Interfaces and Interactive Concepts. Then took the UI and did the front end coding utilizing HTML/CSS for the interactive pieces. ASP and .Net experience.