• Launched digital marketing SaaS from concept to distribution • Led daily standup meetings (in office and remotely) to keep team highly aligned while loosely coupled• Developed measurement strategy and rolled out marketing stack that leveraged tag management, customer success, marketing automation, advertising, and analytics tools• Designed wireframes for product + user flows and sales funnels for acquisition, trial, conversion, onboarding, reengagement• Implemented messaging platform to nurture leads and acted as the face of Talu• Presented product demos and designed user feedback surveys

• Led analytics and optimization engagements for 30+ clients involving advanced implementations, key business requirements, custom reporting solutions, and training sessions• Rebuilt the analytics department from scratch, directly mentoring 3 new hires to client facing roles• Managed Google Analytics Certified Partner and Premium Reseller networks to grow service offerings• Served as subject matter expert, leading presentations to client stakeholders and internal search analysts, media specialists, and account managers• Established best practices for reporting and analysis within the organization

• Conducted extensive audits for advanced implementations to identify opportunities and gaps• Led in-depth discovery sessions, client interviews, and questionnaires to determine key goals and priorities of the business stakeholders• Translated business goals into Key Performance Indicators• Developed roadmaps to outline measurement strategy for KPIs• Designed robust implementation plans for internal and external development teams• Built advanced automated Excel reports for multiple data sources• Performed in-depth analysis to tie data back to success measurement• Presented actionable insights and recommendations to internal and external stakeholders