Jaysen Gillespie Email & Phone Number

Los Angeles, Ca, Us

Warsaw, Poland, Pl

- Growing revenue through analytics- Developing existing analytical resources and building teams as needed to scale the business- Creating analytically-based content about Deep Learning, cookieless solutions, attribution, and the future of digital marketing

Boston, Massachusetts, Us

Overseeing all strategic and tactical aspects of data and analytics for Shopkick, including the building of robust teams to increase the value of the user's in-app experience; driving maximium ROI on marketing spend; infusing our core product with analytics, data science, and machine learning; and providing custom insights and analytical consulting services to internal and external stakeholders.

Paris, Fr

Leading and managing client-facing, market-facing, and internal product, marketing and analytics efforts via teams in Los Angeles, New York, Paris and London. Key member of the leadership team driving maximum client retention, closing new business, and developing new product offerings. Primary areas of focus include the following:Turning data into actionable insights across all functional areas. Elevating client-facing (advertiser) conversations, creating market-facing PR stories, and fueling product development related to the Criteo advertising platform. Overseeing all steps of the analysis process, from data extraction/exploration in SQL, to basic analysis in Excel/R/Python, to the implementation of data science concepts (clustering, classification, regression), to data visualization and storytelling.Overseeing all Criteo Marketing collateral, ensuring high quality content is available for events, executive presentations, owned media, and paid media. Joined Research and Analytics teams more closely with Corporate Marketing and Content teams in order to increase the density of data-driven proof points in our materials.Representing Criteo in the press for any data-driven interviews, trends, and market insights, responsible for thousands of pickups (globally).Representing Criteo directly with our clients and other partners. Expertise includes predictive modeling and machine learning, recommendation engine algorithms, measurement of true incrementality, and the use of web analytics / attribution as a proxy for value. Able to translate client needs into product development opportunities.Enabling revenue growth directly through data-driven sales collateral, in-person meetings with clients and prospects, and the development of tools and Tableau dashboards to empower Sales and Client Service teams. Optimizing approaches to managing the portfolio of Criteo clients by predicting churn and the potential response rate to special offers.

Paris, Fr

Responsible for all analytical aspects related to Americas revenue growth, including reporting and insights for clients, direct engagement with key clients, local development of product enhancements, ownership of competitive landscape, and market-facing insights. Built out the Americas analytics capability, including teams in NYC, SF, LA, and Miami and designed an org structure to best service our most important clients, while providing growth opportunities at all levels.Ensured that revenue and other growth metric targets (renewal rates, product rollout rates, etc.) were met by developing both (near) real-time reporting, Tableau dashboards, detailed custom analytics, compensation plans, and go-to-market approaches for the Americas.

Paris, Fr

* See VP Americas role

New York, New York, Us

Responsible for all aspects of analytical work on client engagements, ranging from strategic analytics/thought leadership to implementation of analytical approaches, along with management and development of analytics team members.Designed and implemented data feeds from multiple partners to fully track and understand advertising effectiveness -- from impression, to click, to site visit, to e-purchase, coupon download, or other defined conversion.Reported on effectiveness of all paid digital media, including CPC paid search, paid links, Facebook CPC and CPM, traditional banner and display CPM inventory, DSP-based RTB inventory, and native. Included traditional media, such as radio, out of home (OOH), TV, and print when in client media plans. Developed media optimization plans in conjunction with media partners.Analyzed the effectiveness of multi-touch media and set up attribution frameworks for multi-touch media analytics. Moved client and agency thinking away from "last click" attribution and towards multi-touch attribution.

Served as head of the Analytics department. Responsible for ensuring that analytics projects are completed on-time and on-budget as part of each client engagement.Responsible for understanding subscriber behavior in industries with recurring revenue, and for analyzing up-sell and acquisition opportunities. Developed advanced analytical tools and predictive models used to identify targeted groups of customers with high propensity towards either the cancellation of service or the purchase of upgraded service. Created and delivered client-facing presentations that distilled complex solutions down to understandable explanations for a non-technical audience. Responsible for creating financial models that dovetailed with analytical results to calculate ROI, lifetime value (LTV), and NPV.Analyzed root causes of customer churn (cancellation of service), such as competitive pressure, macroeconomic issues, and customer satisfaction with current providers. Partnered with IT resources to improve data quality. Designed database layouts, data coding schema, and custom SQL queries to feed analytics systems.Developed analytics to segment online video game players into various groups. Created targeted “test-and-learn” marketing approaches to apply to each group to increase sales and reduce churn.Won first place in the 2011 Hearst Challenge, a data analytics contest sponsored by Hearst Magazines in New York. The 2011 Hearst Challenge asked participants to analyze demographic, psychographic, and purchase-based data on a cohort of over 500,000 customers. The goal was to build a predictive model to optimize new customer acquisition.

Dallas, Texas, Us

Analyzed online and offline data regarding the Stix customer base. Determined effectiveness of online promotions including e-club mailings, CPM/CPC advertising, and website-based couponing. Used A/B testing to determine optimal web layout and site design strategy. Presented results to both the Stix management team and parent company board members.Created regression-based predictive models to determine store sales as a function of internal and external variables. Used statistical software ( R / SAS / SPSS ), SQL, and business intelligence systems (Cognos) to analyze transaction-level datasets. Responsible for using all available databases, tools, and analytical methods to understand sales trends, menu mix (sales as the SKU / product level), and profitability.Responsible for running the annual strategic planning process, including leading multi-day offsite meetings with the Executive Team and negotiating KPI targets across the company. Created Excel-based tools to benchmark promotion and marketing performance. Determined effect of new menu items on menu mix, direct margin, labor and food costs. Analyzed markets by region to determine required hurdle rates for online, TV, print and loyalty club spend.Analyzed all test promotion ideas to determine initiatives with the best promise for increasing sales. Developed models to forecast how new promotions and products would impact P&L items.

Us

Led a cross-functional group to develop KPIs and business metrics that could be used in recurring reports and/or "dashboards" to drive business decisions. Distilled extensive (>1GB) datasets into key insights for presentation to senior management and board of directors.Managed our online loyalty program (Coco's and Carrows eClub). Analyzed response to e-mail offers, online coupon usage, and built predictive models based on online data.Worked with internal IT, external consultants, and other departments to refine our Cognos Business Intelligence system, internal data warehouse, and links with third party IT vendors.Developed annual marketing plan and managed $6M marketing budget. Purchased media from outside agencies and directly from media companies, including Cable TV, broadcast TV, radio, Co-Op FSI placements, Solo FSI (ADVO) placements, Google AdWords, local online sponsorships and CPM advertising. Allocated marketing budget across both brands and ensured that budgeted spend drove annual sales plan goals.Directed efforts of staff financial analysts for projects requiring extra resources. Trained analysts on financial modeling and marketing analysis techniques.

Santa Ana, California, Us

Responsible for deriving insights regarding web site page views, visits, visitors, and unique users for the portfolio of Freedom Communications online properties.Served as lead analyst and “superuser” for Freedom’s Omniture web analytics system; performed ad-hoc analytics using Omniture, Google, and other in-house web analytics tools.Reviewed all third party research data, such as Jupiter and Nielsen reports. Integrated third party data with in-house information to produce analysis and recommendations for Senior Management.Revised Freedom’s method for forecasting web usage across all properties to incorporate the most recent and most accurate data. Reduced variance to budget by 50% after this reforecast.

Irvine, Ca, Us

Managed the development and implementation of large-scale financial and marketing programs for major customers. Developed financial models to support high-dollar sales deals, vendor-directed programs (such as volume licensing), sales agent programs, and other major initiatives. Analyzed sales incentive programs for front-line and high-level sales staff. Developed marketing collateral, online references, sales training, and other supporting materials as needed.

Conducted internet-based primary and secondary marketing research to meet client-specific needs. Leveraged a large online panel to gain insight around consumer perception related to national brands. Constructed questionnaires, appropriately sized and shaped samples, and conducted extensive analysis of results. Distilled complex data into key insights using advanced analytics. Created formal reports and presentations for client management.

Los Angeles, Ca, Us

Responsible for overseeing general operational and financial aspects of the studio. Developed cost-based rate cards and conducted detailed analysis of studio operations to ensure that costs were appropriately allocated to jobs and departments. Determined staffing needs and scheduling for creative resources and projected cash-flow on both short term (weekly/monthly) and long-term bases. Analyzed variable compensation alternatives to align individual payouts with company goals.

Ms, Management Science & Engineering (Fka Engineering-Economic Systems)

Bse, Electrical Engineering And Computer Science