Jason Shao Email & Phone Number

New York, Ny, Us

Responsible for Ad Operations, Support, Product, Engineering, Security, and IT across the Place Exchange Business

New York, Ny, Us

New York, Ny, Us

With the power to reach and engage consumers in the physical world through a dynamic array of formats and new technologies, Out of Home (OOH) is growing faster than any traditional advertising medium. But it could never be bought truly programmatically, until now.Buyers have been frustrated with so-called “programmatic” OOH solutions that simply automate the traditional siloed process of buying OOH—requiring separate integrations, separate workflows, and separate creatives—all without the critical benefits of impression-level buying and device-level attribution that drive the real power of programmatic.Place Exchange changes all of that. Our patented technology delivers true real-time bidding, fully unified workflows with other media, support for standard online and mobile IAB creatives, and granular device-level attribution. Programmatic buyers can now buy and measure OOH media in the same way as they do web, mobile, and other digital media, and enjoy the benefits of massive reach, high-impact, always-viewable messaging that reaches consumers in the physical world. All with no bots, no ad blockers, and no unsafe content, and all delivered as a supply-side solution seamlessly integrated with the leading DSPs.For more information, visit www.placeexchange.com.

Edison, New Jersey, Us

Consulting focused on startup strategy and tech team bootstrapping. Clients have included B2C and B2B startups, non-profits, and teams at a number of established AdTech companies

New York, Ny, Us

Intersection is a technology and media company that combines expertise in technology, user experience and interactive engagement at the convergence of digital and physical worlds to advance life in cities around the world.Intersection is the lead company behind LinkNYC, the largest and most advanced public Wi-Fi network in the world. Up to 10,000 communication hubs with free gigabit Wi-Fi, access to city services, and voice and other communications tools.Intersection aims to create an array of solutions to help make cities around the world more livable and connected. Our work spans across a variety of markets in cities, government, mass transit, airports and airlines, cultural institutions, retail, and telecommunication providers. With 12 offices, media in 60 markets, and 500+ people across the United States.

New York, Ny, Us

Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting.

New York, New York, Us

Grew and led 35 person engineering team (employees and contractors) supporting PlaceIQ’s media business (AdServing, Business Intelligence, Business Workflow) and core analytics products (Location Analytics Platform, PVR, Audience and Campaign Analytics).• Created cross-functional teams combining members of Engineering, Data Science, and Infrastructure to simplify product development; drive comprehensive design and testing• Implemented SDLC using scrum, TDD, code reviews, reproducibility, and stakeholder involvement• Shipped next-generation AdServer with: order of magnitude increase in scalability, comprehensive operational metrics, and reduced operating costs• Shipped new Location Intelligence Platform encapsulating 4 years of heuristics from PlaceIQ • Data Science into a focused, maintainable platform for big-data analysis by semi-technical users• Shipped automated campaign insight reporting, supporting 50x growth in campaign analytics

New York, New York, Us

Led 20 person team including Software Engineering, Data Management, Data Science, and Offshore development supporting a 100MM annual Media business. Platform included content classification, audience measurement, and an AdExchange processing 6+ billion daily transactions• Scaled PulsePoint’s AdExchange from 150MM to 6BB daily impressions while RTB business grew from a 600k to 80MM annual run-rate with over 40 connected partner platforms• Shipped re-tooled data and analytics platform leveraging Analytic DBs (Vertica), improving query speed by 10-100x and reducing time to create new/ad-hoc reporting from days to minutes• Created a unified Operations Service Desk to centralize monitoring, and customer case management that reduced average resolution time from 15 days to < 2 days• Created and grew Data Science group to drive innovation and create systems for revenue/yield optimization, audience measurement, and fraud prevention/Non-Human Traffic (NHT) detection• Expanded systems from a single, physical US datacenter to also incorporate multiple cloud environments (hosted by AWS) supporting global expansion and disaster-recovery• Created and maintained roadmaps for development of RTB platform and AdExchange offerings

New York, New York, Us

Led team of 15 engineers and testers developing AdServing, Data Processing, Content Classification, and Fraud Prevention technology during a period of rapid business expansion in RTB-enabled programmatic media trading at CONTEXTWEB (acquired by PulsePoint).•Created guidelines, processes, and self-service tooling for interconnecting large numbers of media trading platforms and executed expansion from 5 to 40+ integrated partners• Created new data processing architecture, shifting from developing custom-data processing frameworks to leveraging mainstream Hadoop ecosystem alternatives (Pig, Hive, Sqoop)• Revamped technical hiring processes resulting in a 15x increase in number of applicants, and 3 month decrease in average time to hire a developer • Led introduction of automated testing and code-review practices that allowed reduction of staff dedicated to manual QA (3 FTE -> 1FTE), increased test coverage from 15% to 92%, and decreased cycle time from months to days• Agile Coach. Mentored non-technology managers in company-wide Scrum implementation

Harrisburg, Pennsylvania, Us

Led Technical/Product Development for CampusEAI’s software products, including flagship myCampus portal (http://bit.ly/falz8q), a turn-key SaaS portal solution targeting colleges and universities. myCampus was built on a foundation of Liferay, Jasig CAS SSO, MySQL, and custom JSR-168 Portlets to support content management, online recruitment, self-service access for students/alumni/staff, community building, and collaboration. • Shipped new myCampus portal product to 10 key institutional customers transforming product offering from a custom-solution driven, custom-integration focused consulting offering to a SaaS portal platform focused on institutions of Higher Education• Shipped cross-product SSO adaptor (QuickLaunch) allowing zero-modification application integration with CAS SSO which became the killer feature of CampusEAI’s university integration projects• Introduced Agile development (Scrum & Lean) and modern software engineering tools and practices including: SCM, Issue Tracking, Behavior/Domain/Test Driven Development (BDD/DDD/TDD), and Continuous Integration (CI) increasing predictability, measurability, and quality• Created, maintained, and executed product roadmap for MyCampus and other products• Introduced a complete SDLC addressing: requirements, design/development, testing, and support.• Recruited and led a distributed team of 10 developers, testers, and designers (US & International)

New Brunswick, Nj, Us

Designed, developed and supported enterprise applications mostly written in lightweight J2EE as a member of Enterprise Systems & Services and then the Office of Instructional TechnologyParticipated in Application Development/Design and Implementation for an enterprise level portal built on open-source uPortal codebase. Served in various open-source leadership roles including Framework coordinator for uPortal Project and Jasig Board Member.As a developer in instructional technology, led delivery of a University-wide implementation of the open-source Sakai Learning Managment System including architecture, integration, and locally driven enhancements.

B.S., Computer Science

Education record