Jay Shuler Email & Phone Number

San Jose, California, United States

Perform in Menlo Brass Quintet, local bands and orchestras in the Bay Area. Coach middle school through high school brass players in the public schools -- sectionals, private- and semi-private lessons during school hours.

San Francisco Bay Area

Since starting as consultant in Oct 2015 before being hired in Feb 2016, I have been leading product management and marketing. Hardware and software product definition (MRD). Marketing prime with Engineering, and Operations in development and launch activities. Product roadmap and communication with Sales. Sales support. Author of all marketing materials.

San Jose, CA

• Help corporate leaders and institutional investors make critical decisions about corporate and operational strategy, investments and acquisitions. Contracted operational support services, from marketing communications.
• Provide industry, general management, strategic and tactical marketing consulting services to telecom & datacom networking, solid-state lighting (LED/SSL), software, and other high-tech companies, as well as to the.
• Clients have included numerous institutional and private investors, enterprises, and management consultants including NEXT Lighting, Terawave Communications (pre-hiring), Infoturn Corp, Luminous Networks (after.

Santa Cruz, California

Took charge of a struggling small company with the goal of finding investors that would allow us to build on a solid, patented product and big-brand customers. Cleaned up the books, reorganized Operations and Sales, updated the website and collateral, established financial discipline, developed relationships with high-net-worth investors, and managed the.

Sunnyvale, CA

Sensity designs and manufactures intelligent sensor nodes that attach to outdoor area luminaires to create a wireless network that connects all types of private enterprise, municipal, and utility assets into an Internet of Things, with platform software that enables leverage of Big Data from sensors and controllers by any number of applications and users..

San Jose, CA

• Singularly responsible for demand creation at all levels of the value chain for entire Western Hemisphere.
• Defined RMM role at company as first with title
• Built relationships and collaborated with end users (municipalities, utilities, businesses), influencers (DOE, CLTC, IESNA, specifiers, designers, architects) as well as lighting manufacturers to create “wins and.
• Identified key market segments, applications, and accounts by segment for focused sales development. Drove new account activity at target accounts. Refined sales funnel, forecast, and account tracking tools.
• Drove company engagement with California Lighting Technology Center (CLTC)
• Championed and won approval to open Brazil market: one-week visit to Brazil created design win activity in 5 new customers in indoor and outdoor lighting with 2-year revenue forecast of $10M.

San Jose, CA

• Outbound marketing, customer engagement, and corporate marketing program management.
• Revived bimonthly newsletters and wrote five. Wrote two technical whitepapers, published numerous articles, wrote or edited 13 case studies, and wrote and produced two video scripts, all in just 8 months.
• Instituted new case study focus, conducted sales and customer interviews, wrote, edited, and published reports. Remodeled LUXEON Lighting Network while managing existing program.

Hayward, CA

• Private company in Passive Optical Networking (PON). Acquired by Occam Networks in 2007, then by Calix.
• Managed all outbound, some inbound marketing, including product marketing, marcom, and sales support.
• Redesigned and wrote content for web site and collateral. Created new booth and managed events, branding, competitive analysis, marketing infrastructure.
• Primary evangelist.

Boulder, CO

• Public company in multiservice access and wireless trunk networking. Acquired by Turin Networks in 2007.
• In charge of all aspects of marketing, including product management, product marketing, and marcom. Senior executive position reporting to the CEO.
• Led efforts to formalize new product management processes and other changes at a struggling public company.

Cupertino, CA

• As an officer of the company reporting to the CEO, I built and managed a team of 11-15 with $2- to $4 million total budget responsible for all aspects of marketing, including product management, market development.
• Helped build the company from pre-product through late-stage funding, initial launch and early revenue growth totaling about $50 million on three continents. During my tenure, Luminous established product, brand, and.

I joined this 50-60 employee company to launch its first product into the enterprise and carrier marketplaces. I product managed the second-generation products into three OEM partners (Ericsson, Alcatel, and Marconi), built all the sales and marketing tools toward initial revenue on 4 continents in IXC, ILEC, CLEC, and Federal customers, and authored the.

Petaluma, CA

I was hired to create AFC’s first, professional Marketing function, with a team of six and a budget of approx. $3 million in company with 800+ employees and $312M in sales. During my brief tenure, I formulated the multi-service access product strategy and story that drove them for years afterward. I also managed the revamping of all aspects of Marcom. My.

Alpharetta, GA

I helped create Nortel’s new Carrier Data Networks (CDN) division, focused on backbone and metro data/IP networking, which effectively got Nortel into the Internet business. Among our initial BD efforts was to establish a strategic partnership with Avici Networks, for which I did the original product marketing and customer evangelism work.I helped design.

Research Triangle Park, NC And Alpharetta, GA

• The BVN group targeted interactive video applications for Education, Healthcare, Federal, State and Local Government, as well as broadband video trunking and supertrunking solutions for Cable and Broadcast TV. I was.
• Wrote plan that quadrupled orders in 1996 to $38 million, despite 35% reduction in S&M budget.
• Helped win contracts for statewide broadband video networks in NC (NCIH), MD, and IA (ICN), as well as smaller wins in CA, MS, AL, WA, FL, and OK.
• Personally penetrated GTE account in OH, leading to Video Operations Center contracts in FL.
• Penetrated BellSouth, Bell Atlantic (Verizon), Bell Canada, Stentor, GTE, PacBell, AT&T, Williams, Vyvx, Alltel and several independent telco accounts. Several of these grew into multi-billion dollar optical transport.

Research Triangle Park, NC

• I was hired into Nortel's rotational Marketing Leadership Development Program. I took advantage of this opportunity to work at both Nortel and at BNR, which was the R&D subsidiary, equivalent to Bell Labs. TOPS was a.
• Wrote a business plan for major new product that generated over $250 million over 3 years.
• Defined several new revenue services for the new voice processing platform, including speech recognition, text-to-speech, compression, and other DSP-based applications.
• Defined innovative value-based pricing model that justified substantially higher pricing on ADAS platform.
• Created all of the presentation material for multiple products, and used them in support of direct sales.
• Secured major, first customers (Verizon, SBC, BellSouth) for several new products.

Member outreach and services.Co-editor and contributor to monthly newsletterEvent organizerBoard member

Mba, Marketing, Corporate Strategy, Information Systems, 3.78

Activities and Societies: Beta Gamma Sigma honorary business fraternity based on merit. President, High Technology club. Winner of HP IT.

Master Of Music, Music: Trumpet Performance, 3.52

Activities and Societies: Principal Trumpet, Lansing Symphony Orchestra. Principal Trumpet, Detroit Symphony Civic Orchestra. Principal.

Bachelor Of Music, Music: Trumpet Performance, 3.65

Activities and Societies: Every major band and orchestra at the school. Graduated with High Distinction. Theodore Presser Award (1996) for.