Hello, this is Jayson Xia from China. I am currently a student in Adelaide studying for a Bachelor's degree in Communication and Media at the University of South Australia and expect to graduate in December 2023. I'm here to apply for a job as a social media coordinator.I specialise in social media content creation and promotion, have a great passion for media operations, have the personal ability to analyse and solve problems and can work well with teams.When I was in college, I worked as an intern in the media publicity department of Guangdong TV Station, responsible for the community operation of official accounts and the planning and arrangement of online activities. During the two months of my internship, I broadened the traditional propaganda channels of the TV station. I took Weibo and TikTok as the main ways of publicity. Finally, I helped the popularity of the program increase from 80,000 yuan to 230,000 yuan (nearly three times), and it also became one of the top three popular TV programs aired at 8:00 p.m. on Friday.Such work experience has trained my sensitivity to media content and publicity trends and improved my executive ability.Next year will also be my last year to study communication and media at the University of South Australia. After graduation, I hope to fully practice my experience and knowledge in the form of work. I believe that my experience in the operation of Chinese media and my mastery of the marketing market will help enterprises develop inclusive communication strategies and go global.
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StudentUniversity Of South AustraliaGuangdong, China -
StudentUniversity Of South Australia Feb 2022 - PresentAdelaide, South Australia, Australia -
Social Media CoordinatorGuangdong Radio And Television Jul 2020 - Aug 2020Guangdong, ChinaGuangdong Radio and Television Station is a large provincial radio and television comprehensive media organization in Guangdong Province, China. It owns nine radio frequency channels, 12 free TV channels and ten digital pay TV channels. It is also the largest radio and TV organization in South China.From July to August 2020, I worked as a social media coordinator intern in the Media Publicity Department of Guangdong Radio and Television Station. My main work was coordinating with the program "Flowing Song" to carry out multimedia cooperative propaganda and manage the official media account of the TV station. Responsible for operating the micro-blog account of the streaming singing program group, writing publicity documents (50 words or less), planning and exporting the summary of several programs, paying attention to the traffic data of different platforms, maintaining user engagement and increasing the number of viewers. During the internship, the average reading volume of tweets was 1K +, and there were four tweets with 1W + reading volume, which increased the company's followers by 5K within two months. Responsible for creating and operating three WeChat communities and guiding 2,000 viewers to join.
Jayson Xia Education Details
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Communication And Media Studies
Frequently Asked Questions about Jayson Xia
What company does Jayson Xia work for?
Jayson Xia works for University Of South Australia
What is Jayson Xia's role at the current company?
Jayson Xia's current role is Student.
What schools did Jayson Xia attend?
Jayson Xia attended University Of South Australia.
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