20 years of brand and agency experience in Digital Marketing and Sales.At UM / Reprise Digital I led a team of 30+ media professionals across multiple accounts developing and implementing effective Search & Social media strategies to meet and exceed our clients' business objectives.Prior to rejoining Reprise Digital / IPG Mediabrands, I was at Ralph Lauren leading the global Search Marketing initiative. I worked in conjunction with the regional marketing teams in developing an integrated global approach to ensure Search best practices are leveraged across the NA, EMEA and APAC markets. In addition, I oversaw the global SEO agency relationship and developed project plans, global KPIs and implementation roadmaps.At GroupM, I was working in Search & Social across the Wavemaker, Mindshare and m/SIX media agencies. During my time at GroupM I have worked across clients including Colgate-Palmolive, Unilever, Jaguar Land Rover, Bacardi USA, BNY Mellon, David Yurman, Hitachi and The Museum of Modern Art. Before starting at GroupM, I was building my digital media experience at Reprise Media, MediaVest and ZenithOptmiedia, working across verticals including retail, travel, entertainment and telecommunications, for clients such as Walmart, American Airlines, BBC America and T-Mobile. I have a proven track record of building awareness and increasing ROI for my clients by creating custom media solutions, optimization plans and measurement frameworks. In addition to Search & Social, I also have SEO, Display and Email marketing experience. I received my MBA in Finance and Communications from Fordham University at Lincoln Center, and attended Bentley University and Boston University during my undergraduate studies.