Provide the AWS Brand, Marketing, and Events ORG new innovative creative solutions to improve efficiencies, ensure brand assets are accurate and consistent while increasing creative output. without the need for internal design or external agency support.

Responsible for the video creative, production, studio operations, agency management, intake process, delivery and strategy of AWS video. Responsible for production, quality and curation of video content on the AWS YouTube Channel - https://www.youtube.com/channel/UCd6MoB9NC6uYN2grvUNT-Zg

Responsible for Video Content Strategy, Video capabilities, Video experience, Video Production, Delivery, Implementation, Insights and Success Metrics for AWS video.

VIDEO SOLUTIONSI invented, developed and launched a unified/dynamic video player for amazon.com providing a consistent user experience and analytics solution. I also developed a successful Amazon.com, and social media implementation process for Amazon advertising to improve social media and video publishing SLA’s from 5 days to a 1-day SLA. I developed customer facing KPI’s for Amazon video, and introduced the value of video throughout the customer journey. AMAZON.MXWhile I was the Sr. Program Manger for Video solutions, I was also a creative producer for Amazon Creative Services. In this role I owned a $MM creative budget to support the launch of Amazon.mx. With more than 18M products available in 22 shopping categories, and available to 223M customers at launch. I was responsible for the creative for all landing pages, buy flow pages, and the gateway page for Amazon, Mexico.AMAZON TREASURE TRUCKThe Amazon Treasure Truck is a mobile store, that provides an ever-changing collection of the very best products at amazing prices. In 2015, I was the Creative Producer for the launch of the very first Amazon Treasure Truck in Seattle. I presented creative concepts, video reviews and content strategy to SVP and VP of Amazon Consumables. I managed the Amazon Treasure Truck creative budget, developed the video and social media strategy promoting discovery, engagement and PR needs. I implemented the print, design, content writing, video production, photography, sound design and website development for the Amazon Treasure Truck launch. The success of the Amazon Treasure Truck launch in Seattle, has led to a nationwide program.

As the Creative Director of Video Solutions & Rich Media Development for att.com. I developed and directed the marketing video strategy, video best practices, video production, rich media development, video delivery and video success measurement solution for AT&T. I built a mid-size in-house video agency designed to provide the company video marketing solutions that would amplify brand and product discovery to increase sales, and reduce customer churn. The Video Solutions team included a video production pod (production of in-store wireless phone product videos, feature detail videos), video player engineering team (responsible for the official AT&T Global Video Player), and video delivery team (responsible for AT&T homepage animated banner creation and video publishing to website and AT&T official YouTube Channel).AT&T GLOBAL VIDEO PLAYERIn 2011, I created the Global Video Player concept and built a small engineering team to develop a 100% in-house global video player framework and codebase that is still being used by AT&T 10 years after launching. This global video player was developed with the ability to measure video success results in detail including the ability to directly measure increased buy flow conversions if video watched versus no video watched. This player framework was groundbreaking at the time for its 508 compliance, portability, and dynamic customer experience throughout the website. My video player feature requirements implemented, helped measure AT&T Net Promoter Scores and Brand affinity and customer satisfaction.

Define and direct the overall video roadmap and strategy for AT&T.com wireless, home solutions marketing service and support.Manage oversight of video production, key insights, global video player development, analytics and video delivery for AT&T.comPeople manage leadership direct reports: Video production managers, video strategy & analytics managers also development and delivery managers. Travel nationally, building new business relations, communications promoting one AT&T and consistent video experiences across store and online. Improve AT&T NPS, WTR and task accomplishment rate through video. Continue to promote contextual video as a top solution to improve conversion and reduce churn.

Define and direct the overall video roadmap and strategy for AT&T.com wireless, home solutions marketing service and support.Manage oversight of video production, key insights, global video player development, analytics and video delivery for AT&T.comPeople manage leadership direct reports: Video production managers, video strategy & analytics managers also development and delivery managers. Travel nationally, building new business relations, communications promoting one AT&T and consistent video experiences across store and online. Improve AT&T NPS, WTR and task accomplishment rate through video. Continue to promote contextual video as a top solution to improve conversion and reduce churn.