Jayson Conway Email & Phone Number

Wilmington, Nc, Us

Boston, Ma, Us

- Directed $5M+ monthly digital ad spend across paid social and search channels for 10+ high-value clients, driving 30%+ average increase in client revenue and market share- Engineered high-performance lead generation campaigns, delivering 300+ qualified leads in 4 months with 76% MQL conversion rate, exceeding client objectives by 22%- Architected comprehensive full-funnel marketing strategies for diverse B2B sectors (cybersecurity, healthcare, construction, software, EV), increasing qualified leads by 40% and shortening sales cycles by 20%- Orchestrated multi-channel demand generation strategies for a SaaS client, achieving 113x pipeline ROI through optimized Google Ads campaigns and 46x ROI via targeted LinkedIn initiatives, resulting in a 60% surge in marketing qualified leads (MQLs) and 40% acceleration in sales pipeline velocity within a 3-month period- Optimized demand generation through strategic integration of HubSpot, Salesforce, and 6sense, enhancing lead scoring, opportunity tracking, and intent-based targeting, driving 35% faster pipeline velocity and 25% improved MQL-to-SQL conversion rates- Implemented data-driven optimization via A/B testing and audience segmentation, increasing conversion rates by 22% and maximizing ROI across platforms- Led cross-functional collaboration (SEO, RevOps, creative, analytics), aligning paid media with marketing objectives and increasing campaign effectiveness by 30%- Delivered strategic client presentations, providing actionable insights that improved client retention by 95% and expanded average account value by 40%

Chapel Hill, North Carolina, Us

- Pioneered and scaled Newfangled's paid media department, developing comprehensive multi-channel marketing strategies that drove high-quality lead generation for diverse B2B clients- Stewarded $450,000 monthly ad spend across multiple platforms, consistently achieving 20%+ ROI improvement for clients through strategic budget allocation and campaign optimization- Leveraged advanced analytics to identify cross-client data patterns, translating insights into actionable recommendations that yielded an average 30% increase in lead quality and 25% reduction in customer acquisition costs- Orchestrated cross-functional collaboration between content, SEO, and paid media teams, resulting in integrated marketing campaigns that increased client conversion rates by an average of 32% and reduced cost per acquisition by 30%- Spearheaded client retention initiatives, achieving a 95% retention rate through strategic account management, proactive communication, and consistent delivery of measurable ROI across diverse B2B verticals- Developed innovative workarounds for platform limitations, enabling advanced targeting capabilities for niche B2B clients

Columbia, Maryland, Us

- Conducted in-depth market research and buyer persona development, informing data-driven strategies that increased lead quality by 40% and improved campaign ROI by 35%- Spearheaded the adoption of ABM strategies for key accounts, resulting in a 60% increase in engagement from target companies and a 35% improvement in pipeline velocity for high-value opportunities- Crafted and implemented multi-faceted demand generation strategies for B2B clients, leveraging content syndication, targeted webinars, and personalized email nurture campaigns, resulting in a 40% increase in qualified leads and 30% boost in marketing-influenced pipeline- Orchestrated multi-channel marketing campaigns integrating SEO, PPC, content marketing, and social media, driving a 50% improvement in marketing-attributed pipeline- Implemented advanced lead scoring and nurturing programs using marketing automation tools, increasing MQL to SQL conversion rates by 35% and shortening sales cycles by 20%

Boston, Ma, Us

Wilmington, Nc, Us

Lead the marketing team and all campaigns to support digital cross-promotion efforts. This includes Google and Bing Ads, Facebook & Instagram ads, onsite & offsite SEO and email marketing efforts to reach each client’s marketing goals.

Wilmington, North Carolina, Us

In charge of the Search Engine Optimization, paid search marketing, Social Media Marketing and email marketing campaigns for a variety of local and national companies.

Ocean Isle Beach, North Carolina, Us

Conducted website analysis, market research, keyword research, and implemented Search Engine Optimization, Social Media Marketing and paid search campaigns for clients in the e-commerce, vacation rental and real estate industries.

Wilmington, North Carolina, Us

Wilmington, Nc, Us

Wilmington, Nc, Us

Milwaukee, Wi, Us

Bachelor Of Technology - Btech, Industrial And Product Design

Associate'S Degree, Architectural Engineering