- Directed $5M+ monthly digital ad spend across paid social and search channels for 10+ high-value clients, driving 30%+ average increase in client revenue and market share- Engineered high-performance lead generation campaigns, delivering 300+ qualified leads in 4 months with 76% MQL conversion rate, exceeding client objectives by 22%- Architected comprehensive full-funnel marketing strategies for diverse B2B sectors (cybersecurity, healthcare, construction, software, EV), increasing qualified leads by 40% and shortening sales cycles by 20%- Orchestrated multi-channel demand generation strategies for a SaaS client, achieving 113x pipeline ROI through optimized Google Ads campaigns and 46x ROI via targeted LinkedIn initiatives, resulting in a 60% surge in marketing qualified leads (MQLs) and 40% acceleration in sales pipeline velocity within a 3-month period- Optimized demand generation through strategic integration of HubSpot, Salesforce, and 6sense, enhancing lead scoring, opportunity tracking, and intent-based targeting, driving 35% faster pipeline velocity and 25% improved MQL-to-SQL conversion rates- Implemented data-driven optimization via A/B testing and audience segmentation, increasing conversion rates by 22% and maximizing ROI across platforms- Led cross-functional collaboration (SEO, RevOps, creative, analytics), aligning paid media with marketing objectives and increasing campaign effectiveness by 30%- Delivered strategic client presentations, providing actionable insights that improved client retention by 95% and expanded average account value by 40%

- Pioneered and scaled Newfangled's paid media department, developing comprehensive multi-channel marketing strategies that drove high-quality lead generation for diverse B2B clients- Stewarded $450,000 monthly ad spend across multiple platforms, consistently achieving 20%+ ROI improvement for clients through strategic budget allocation and campaign optimization- Leveraged advanced analytics to identify cross-client data patterns, translating insights into actionable recommendations that yielded an average 30% increase in lead quality and 25% reduction in customer acquisition costs- Orchestrated cross-functional collaboration between content, SEO, and paid media teams, resulting in integrated marketing campaigns that increased client conversion rates by an average of 32% and reduced cost per acquisition by 30%- Spearheaded client retention initiatives, achieving a 95% retention rate through strategic account management, proactive communication, and consistent delivery of measurable ROI across diverse B2B verticals- Developed innovative workarounds for platform limitations, enabling advanced targeting capabilities for niche B2B clients

- Conducted in-depth market research and buyer persona development, informing data-driven strategies that increased lead quality by 40% and improved campaign ROI by 35%- Spearheaded the adoption of ABM strategies for key accounts, resulting in a 60% increase in engagement from target companies and a 35% improvement in pipeline velocity for high-value opportunities- Crafted and implemented multi-faceted demand generation strategies for B2B clients, leveraging content syndication, targeted webinars, and personalized email nurture campaigns, resulting in a 40% increase in qualified leads and 30% boost in marketing-influenced pipeline- Orchestrated multi-channel marketing campaigns integrating SEO, PPC, content marketing, and social media, driving a 50% improvement in marketing-attributed pipeline- Implemented advanced lead scoring and nurturing programs using marketing automation tools, increasing MQL to SQL conversion rates by 35% and shortening sales cycles by 20%

Lead the marketing team and all campaigns to support digital cross-promotion efforts. This includes Google and Bing Ads, Facebook & Instagram ads, onsite & offsite SEO and email marketing efforts to reach each client’s marketing goals.

In charge of the Search Engine Optimization, paid search marketing, Social Media Marketing and email marketing campaigns for a variety of local and national companies.

Conducted website analysis, market research, keyword research, and implemented Search Engine Optimization, Social Media Marketing and paid search campaigns for clients in the e-commerce, vacation rental and real estate industries.