Social Media Specialist
Bolingbrook, Illinois, Us
Within my role as Social Media Specialist at WeatherTech, my continued success included the following:-Use of Facebook Business Manager creating campaigns & setting budgets, forming custom audiences, scheduling ad posts and working on unique audience strategies with the elimination of cookies.-Content creation on Instagram and TikTok for both WeatherTech and WeatherTech Racing. This includes traveling during the year to capture live-action content for our racing enthusiast audiences. I oversaw the creation, certification (verified account), and actively manage the WeatherTech Racing TikTok channel in which I garnered over 2.2 million views in under a year and created 160+ unique videos created around trends. These were also cross-posted to Instagram Reels.-Owning and managing our influencer program which consists of organically sourcing on-brand content creators on Instagram and TikTok. I serve as the primary communication source for the influencers, providing all necessary documentation and communication along the way as they work with WeatherTech. Along with this, I reworked our agreement form for each content creator to include KPI metrics for each post they create, so we have trackable benchmarks.-Handling company customer service inquiries on Facebook, Instagram and Twitter, managing response times, orders and other questions as they come through. From previous experience as Email Assistant, using Epicore order management system to do above tasks and training management on system navigation as well.-Assisting with writing the company Blog, copy for Social Media calendar each month, as well as assisting with the creation and sending of emails to various customer lists.