Jayson Merlino Email & Phone Number

Cranford, Nj, Us

Cranford, Nj

Newark, Nj

Responsible for managing all UI design projects that live within the Audible and Amazon ecosystems, and making sure they’re scaleable for global markets. I’ve worked closely with the product and marketing teams to architect and design the new 1-Click purchase flow for Audible products on Amazon. Through an iterative process, we were able to test, learn and refine solutions to create an optimal shopping experience that also serves as a powerful membership acquisition tool.

Wayne, Nj

Managed a new team at Toys”R”Us that created strategic design solutions across all social, mobile and emerging media channels. We created everything in-house, from engagement tactics and promotions on Facebook to immersive rich media advertising campaigns and mCommerce experiences on mobile and tablet devices.Created the first multi-channel rich media campaign for Toys”R”Us & Babies”R”Us that allows consumers to browse and shop all deals, directly within ad units. We saw a positive ROI shortly after launching the campaign. The lift in sales had surpassed the printed catalogs, and with a production cost that’s 50% less than the print investment.Collaborated with the social team and partners at Facebook to create a new brand positioning for Toys”R”Us on Facebook. We redefined our creative direction and content strategy to establish an emotional relationship with our consumers. Engagement and virality of our posts had grown substantially and so did our fan base.

Philadelphia, Pa

Was responsible for building and running the Creative Department in G2’s Philadelphia office. Controlled the quality and output of all projects from concept to design and development. A strong leader who inspired, motivated and directed a team of Creatives to conceptualize and develop strategic platforms that engage consumers across relevant marketing channels (websites, mobile, social, online ads, gaming, video, print, packaging, in-store and more). Creative force behind numerous brand presentations and new business pitches. Highly involved in pitches for, Hertz, McCormick Spices, Reebok, Hershey’s, Campbell’s Kitchen and more.Collaborated with internal departments and agency partners to deliver innovative, multi-channel solutions that were on brand, on strategy, practical to execute and cost effective to produce.Evaluated and measured the performance of all creative team members, provided regular and consistent feedback to help them meet and exceed their goals. Worked closely with recruiters to seek out and acquire exceptional creative talent to join our team.

New York, Ny

Designed the online and mobile extension for the Heineken Red*Star Access loyalty program pitch. This creative helped G2 Branding & Design become the AOR for Heineken USA.Creative lead on successful new business pitch for Canon USA. This win helped G2i acquire Canon Business Solutions as a client.Simultaneously built websites for Pepperidge Farm Goldfish and Fishful Thinking within an aggressive timeframe. The outcome was critical in helping G2i become the AOR for Campbell’s.From concept to design, played a major role in the creation of the “50 Dark Movies Hidden in a Painting” microsite, a finalist in the 2007 Cyber Lions.Introduced the concept of Dark Chocolate M&M’S to Masterfoods. The demand for this new product was so great, it became a permanent member of the M&M’S family of products.Instrumental in the conception and development of the “M&M’S Chocolate M-Pire” promotion, one of M&M’S most successful campaigns to date.Responsible for building the original customization tool for My M&M’S, allowing users to print personal messages on their candies.Developed global voting websites and ad campaign allowing users to vote in the first ever M&M’S Global Color Vote.

New York, Ny

Cranbury, Nj