Jayson S. Email & Phone Number

Cleveland/Akron, Ohio Area

Responsible for developing and implementing digital marketing messaging and tactics to promote museum goals.Digital Design: Responsible for website redesign to increase conversion for key museum goals including UX/UI, constituent research, and design best practices. Generate and maintain content on the museum website.Digital Advertising: Responsible for creating paid ad creatives, campaigns, and demographics for Facebook, Instagram, Twitter, Pinterest, and Google Ads. Developed and produced promotional content both in house and with vendors for museum events. Utilized analytics to create custom audiences to enhance audience targeting for increased attendance. Digital Project Implementation: Responsible for the management and deployment of public-facing digital products and experiences including digital kiosks, the museums’ AI chatbot, and digital multimedia tour experience.Print Design: Responsible for print design for collateral pieces supporting museum offerings including brochures, signage, and direct mail marketing collateral.Photography, Video, and Audio Production: Shooting and editing video for museum events and artist interviews, providing photography for social media and museum print media. Providing art direction to contract photographers and videographers. Edited numerous in-house video projects including video interviews, promotional videos, testimonials, and lectures. Edited the second season of the museum podcast.Social Media: Museum social media manager, responsible for scheduling and editing content, responding to queries and staying abreast of social best practices. Analytics: Setup and updated Google Analytics for museum sites, Facebook and Twitter analytics, and applying resultant information to museum marketing materials.

Northeast Ohio

Freelance content marketing strategy, including writing, graphic design, product design, and illustration for retail fashion, music-related, and technology clients.

Alliance Ohio

Instructor for Graphic Design IIDeveloped a revised course of study, projects and learning outcomes for graphic design students with an emphasis on professional practices and outcome-based design with an emphasis on developing a portfolio that shows work-ready capability.Developed learning goals based on my 17 years of experience working with clients in a variety of industries including common pitfalls and problems facing designers on the job and how to overcome them.Brought in outside resources to give students a taste of working with outside art direction with the assistance of the Group Art Supervisor at Area 23.Provided instruction in Adobe InDesign and Illustrator.

North Canton, Ohio

Developed and implemented marketing messaging and appropriate tactics to achieve client sales and strategic goals.Marketing Messaging & Brand Development: Developed brand differentiating points and strategic marketing messaging for clients in their respective markets, with an emphasis B2B. Responsible for associated development of marketing messaging tactics. Provided art direction for design, photography, video and motion graphics, and supervised team production of these assets. Wrote and developed business plans, internal marketing communication documents.Writing: Wrote business plans, marketing communication strategy and tactics, sales copy, brand and product names, taglines, collateral copy, technical writing (B2B and B2C), scripts for video and motion graphics, and social media content.Digital Design: Designed client websites, updating sites to current UX best practices and using modern CMSs with the goal of increasing SEO and conversions. Design for social media, both organic posts on multiple platforms and paid advertising. Designed email marketing templates for several popular systems including Pardot, Constant Contact, MailChimp, and Outlook. Print Design: Designed marketing collateral pieces including sales sheets, brochures, booklets, direct mail pieces for print. Large format design for tradeshow booth graphics, point-of-purchase displays and outdoor graphics.Photography: Shot branded photos for product and location based with usage considerations at the forefront.Client List: BrandMuscle, The Timken Company, TimkenSteel, Eaton Corporation, Marzetti Foodservice, C. A. Litzler Co., Inc. Quickdraft Inc., Canton Country Day School, Valspar/A4E, Love Andrew Autism Foundation, Laszeray Technology, Integrated Medical Data, Lancaster Commercial Products (Wescon and Pensofal brands), Agile Networks, Mosser Glass, Volk Optical, Wheeler-Rex, Enviroscapes, Enprotech, Pioneer Ralph E. Hay, Stark State College, Whitman Automation

Findlay, Ohio

Responsible for original illustration in a variety of styles to match current fashion trends for clients in a diverse array of markets and customer demographics.Research: Researched fashion trends and visuals for individual client’s demographics, on-trend materials, stitching, fabric construction techniques, and embellishments. Illustration: Created apparel graphics, illustrations, and typography to match current on-trend styles for individual customer demographics for a variety of retailers.Product Design: Designed and provided material specs and construction details for bags, bottle openers, men's and women’s jewelry, and keychains.Client list: American Eagle, Aéropostale, Dillard’s (Cremieux Jeans & Daniel Cremieux), Dick’s Sporting Goods, Nike ACG, Reebok, Dywer’s Golf, Hard Rock Café, Brunswick Bowling/KR Strikeforce, Life is Good, MTv (MTv brand & Punk’d), No Fear, Rue 21

Bedford Heights, Ohio

Designer for Qtica SmartSpa, production artist for Qtica, and photographer for all products. Responsible for graphic design, product photography, copy writing and editing.Design: Revised look for company’s manicure and pedicure product line, including overall look, package and point-of-purchase display graphics. Developed new brand identities and packaging for new developmental products. Designed and produced art for print media, and, including but not limited to: POP displays, brochures, signs, trade show banners, direct mailers, packaging design, logos, PowerPoint presentations, and internal marketing media.Overhauled and redesigned company web presence on multiple brand sites for increased visual appeal to customers and more visible promotion of new products.Photography: Brought product photography in house, saving outside cost. Setup internal photo studio and lighting to take product and cover shots for web and print. Produced composite images of in-development products in Photoshop. Other: Edited brochure and collateral copy, rewrote and wrote new where necessary.

Non-Degree, Web Design, 3D Modeling

Studied web design, 3D modeling and video.

Bfa, Graphic Design

Awarded Transfer Portfolio Grant

Ba, Fine Art

Awarded three Dean's Purchase Awards