Founding Principal of Adaptitude, a design services company that exists to transform product and service companies into powerhouse brands. Consulting with businesses to build brands through design capabilities and strategies that delivers sustainable value.

Head of Design for one of the most prolific premium outdoor lifestyle brands. Leading a diverse and talented design org across hard goods, soft goods, CMF and design innovation. Crafted and executed industry-leading process and design strategies in order to take the YETI brand to new heights. Reporting directly to the CEO and CMO as part of the Senior Leadership Team, partnering with Category and R&D to bring exciting new design solutions to life while upholding YETI’s core values.

Elected by local design community to serve on the board of the CLE chapter of IDSA to bolster chapter engagement, facilitate industry-learning sessions and strengthening the city-based industrial design community.

Crafted and executed future-focused design strategies across the Fortune Brands Water Innovations (WINN) Portfolio as the design leader on the CMO’s leadership team. Built a ground up global design-org that centralized strategic design functions (ID, UX/UI, Trend Strategy, Innovation) across the global teams (North America, Europe, Asia). Implemented dynamic design strategies, resource management, and design quality control systems as a global center of excellence (COE). Authored and led the adoption of visual brand strategies and sophisticated design systems for Moen and The House of Rohl brands in the WINN portfolio. Also served as Co-Chair of the FBHS Inclusion Culture Council, seeking to make the corporate culture a welcoming and equitable home for all.

Led a world-class design team through some of the toughest design challenges in the industry. Providing platforms and opportunities for his team and his clients to succeed as a member of the company’s leadership team. Partnering with technology and manufacturing clients, Jayson used design tools to solve business challenges of every kind. Directly managed a team of up to 8 designers.

Strategically added to help bring design empathy to the management team and to be a voice of reason for stakeholders and producer of results. Primary roles include leading and coordinating industrial design, UI/UX, design strategy, visual design team– working with clients ranging from fortune 500 companies to startups. Responsibilities include client management, project scoping, creative direction, resource management and vendor coordination.

Began career as staff-level industrial designer and quickly grew into a leader and change agent on the design team for this business invention firm, working with mostly consumer product companies. Responsibilities include brand development, concept visualization, digital modeling and rendering, rapid prototyping, ethnographic research and human factors, creative leadership and keeping client programs on-track.

Handpicked to support the industrial design team, working with consumer electronics and medical supply companies. Responsibilities include design research, concept sketching, digital 3D models for rendering presentations and rapid prototyping

Handpicked to support the SeaDoo Advanced Concept Studio. Developed a number of production parts in the current product line, created the “multi-position riding platform” on the Sea-Doo 3D, and assisted with development of the ‘Off-Powered-Assisted-Steering’ (O.P.A.S.) system.

Industrial design support for mechanical engineering, developing commercial food service equipment.