Director
Current
Melbourne, Victoria, Australia
Focused on managing product listing, executing social media campaigns, coordinating periodic promotions, managing front-end content and back-end infrastructure, increasing sales of merchandise, and developing and leading a team. • Coordinate listing of products for music festivals, including online store, fulfilment, and promotion. • Manage the execution of social media campaigns on Facebook & Instagram that include a campaign that generated $6K+ in sales of merchandise with a… Show more Focused on managing product listing, executing social media campaigns, coordinating periodic promotions, managing front-end content and back-end infrastructure, increasing sales of merchandise, and developing and leading a team. • Coordinate listing of products for music festivals, including online store, fulfilment, and promotion. • Manage the execution of social media campaigns on Facebook & Instagram that include a campaign that generated $6K+ in sales of merchandise with a healthy 5.41% conversion rate. • Orchestrate periodic promotions such as New Year's Day, End of Financial Year sale, and COVID-19 promotions. • Introduced Klaviyo, an email automation platform that increased the number of reclaimed customers who previously abandoned their carts. • Produce front-end content and operate back-end infrastructure, apps, and integrations by designing webstore using Shopify theme, writing content for the website, products, social media and researching new apps to increase sales. • Support customers via email & social media, identify areas of improvement by analyzing feedback via email & Facebook. • Ensure all email automation's correctness for clients to receive services, including support, returning customer discount, referral discount, special promotion, and collaboration. • Manage the printing, manufacture, and shipping of products in collaboration with local printers and international suppliers. • Handle the order fulfilment and reduced costs by sending orders via multiple local couriers. • Ensure alignment with a schedule for active Purchase Orders and the provision of relevant digital assets in liaison with 3 local printers and 10 international suppliers. • Expanded the sales of merchandise at a weekend camping festival by 500% compared to the previous year by supervising sales performance and developing solutions to achieve KPIs. • Build, coach, and manage a team of 6 talents and ensure their exquisite results by heading quarterly meetings. Show less