Jay! is a Creative Director and Designer working out of Lagos, Nigeria. For over six years, He has collaborated with agencies, businesses, and teams to cultivate brands and elevate product and service experiences locally and globally, improving his knowledge of - consumer behaviour, customer perception, innovation, branding, brand experience, advertising, and product development.His journey and skillset spans several industries which include; FMCG, Healthcare, Aviation, Oil and Gas, Financial Services and Fintech, Real Estate, Hospitality, Food, Fashion, and Merchandising. His work has reached audiences not only in Nigeria but also beyond Africa; the United Kingdom, Germany, Canada, and the United States.These experiences have helped him hone a detailed process that revolves around enabling brands and businesses to articulate their core purpose and build cohesive identities, products, communications, and initiatives that are deeply aligned with their strategic vision.Inspired by Steve Jobs, John Maeda and Evans Akanno, Joseph continues to leverage his extensive experience and thought process to craft transformative and iconic products and experiences that connect to consumers and deliver exceptional value while advocating for simplicity at his new venture, TMRWLABS.