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Jay Choyce Tibbitts Email & Phone Number
Social Strategy Director
at
ANNEX88
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Social Strategy Director
Location
New York City Metropolitan Area, United States
Who is Jay Choyce Tibbitts? Overview
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Quick answer
Jay Choyce Tibbitts is listed as Social Strategy Director at ANNEX88, based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Jay Choyce Tibbitts.
Jay Choyce Tibbitts previously worked as Founder | Content Creator at The Luxury Choyce and Academy Member at International Academy Of Digital Arts And Sciences. Jay Choyce Tibbitts holds Bachelor'S Degree, Global Business - Consumer Insights And Marketing | Gpa 3.7 | Deans List from Fordham Gabelli School Of Business.
Company email context
Email format at ANNEX88
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ANNEX88
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Profile bio
About Jay Choyce Tibbitts
With nearly a decade of experience in the social media and digital strategy space, I’ve had the privilege of working with an incredible range of clients across tech, sports, CPG, retail, QSR, and beauty. I’ve led social media strategy for powerhouse brands like Revlon, Samsung US, Unilever, Chipotle, Cetaphil, PNC Bank, CityMD, and Benefit Cosmetics—as well as public figures like Alexis Ohanian.Beyond strategy, I channel my “passion for fashion” into my work as a Fashion and Lifestyle Creator. My style and industry insights have earned features in Vogue, WWD, and L’Officiel and led to creative collaborations with brands like Disney/Hulu, Ralph Lauren Fragrance, Philosophy di Lorenzo Serafini, SSENSE, Italist, and Hello Fresh.This dual perspective—combining business strategy with creative execution—has been a unique asset throughout my career, allowing me to approach challenges holistically and deliver results that resonate both culturally and commercially.I’m always eager to connect with like-minded professionals and explore new opportunities. Let’s chat!FUN FACTS ABOUT ME:- I was a member of the USA Gymnastics Team and placed 23rd in the World when I was ten years old.-As a result of my interest in gymnastics and dance, I am committed to involvement in the arts and have a BHAG of being a member of the MET Board of Directors someday. Today I sit on the Lar Lubovitch Dance Company Junior Board.- I speak Mandarin. At one point "fluently" would have been included in that statement, but I'm a few years out of practice... You can reach me at jay.choycetibbitts@gmail.com
Listed skills include Leadership, Teamwork, Communication, Public Speaking, and 11 others.
Current workplace
Jay Choyce Tibbitts's current company
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19 roles
Jay Choyce Tibbitts work experience
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Founder | Content Creator
Current- Designed, launched, and maintain a men’s fashion and lifestyle website, with supporting content across social platforms resulting in 400K+ impressions and 300+ hours of video views per month.- Featured in Vogue, L’officiel Homme, WWD Pause Magazine, etc.- Negotiate contracts with high profile brands such as Disney/Hulu, Necessaire, Lord and Taylor, Ralph Lauren Fragrance, Minute Maid, Josie Maran Cosmetics, Dossier, and more.- Contributing Editor for KAASVISION magazine bringing upwards of 3MM impressions to publications' social channels
May 2015 - Present
Academy Member
CurrentAcademy member of IADAS, home to 2,000+ industry experts, evangelists and visionaries who are helping drive the creative, technical, purpose-driven and professional progress of the Internet and evolving forms of digital media. Members of IADAS serve as the jury panel for the Webby Awards, the Lovie Awards and the Anthem Awards.
Dec 2023 - Present
Associate Director, Digital And Social Strategy
Benefit, Chipotle, Simple Mills, Galderma (Cetaphil & Differin), CityMD, Betway US, Dr Praeger's, PNC Bank, Rogue Nicotine, Swisher Cannabis
Apr 2022 - Dec 2024
Aug 2021 - Apr 2022
Sep 2020 - Aug 2021
Creative Strategist
- Skilled at gaining a deep understanding of client needs, leveraging research and data analytic tools including: Google Surveys, Sprout Social and Facebook, Twitter, LinkedIn and Instagram Analytics to guide creative strategy. Pitch firm capabilities in partnership with senior leadership to Revlon, Carolina Herrera, Churchome, ATM Collection and NWSL’s Angel City.- Developed and executed digital launch campaign to support National Women’s Soccer League (NWSL) expansion team, Angel City, and worked with lead investors including high-profile celebrities and athletes. Posts created from digital strategies resulted in a nationally trending hashtag, 3M+ impressions, 1M+ video views and 60K followers in 24 hours on Instagram, YouTube and Twitter.- Co-lead account management, digital media strategy development, content copy and planning for a prominent venture capital firm.- Utilize tools like Falcon, Sprout Social, and Dash Hudson to develop listening strategies to capture consumer voices on Instagram, Twitter and Pinterest for one of America’s foremost luxury jewelry and timepiece brands- Create monthly and quarterly analytics reports used by client Social Media Director, Public Relations executives and c-suite management team for strategic decision making- Identify user generated content (UGC) for use in brand campaigns and monitor brand engagement rates- Research and plan large-scale fragrance product launch for leading internationally-renowned luxury fashion brand- Developed influencer strategy to identify potential brand influencer partners with goal of pivoting luxury fashion brand's market position
Mar 2019 - Sep 2020
Account Executive Intern
- Facilitate relationships between client (Lipton, Pure Leaf, and Breyers) and agency while coordinating in-house campaigns.- Ensure campaigns are completed on-time, within budget, and following strategic direction.- Worked alongside Strategy team creating in-depth competitive analysis reports.
Jun 2019 - Aug 2019
Brand Strategist And Partnerships
Couleur Nature
- Conducted market research to identify changes in consumer distribution patterns- Partnered with senior management from operation and marketing to develop a comprehensive marketing strategy to re-position the brand and pivot distribution to growing on-line channels, resulting in 6x monthly sales growth- Developed innovative promotional campaigns and products to drive sales and brand equity with leading third party lifestyle brands including: Goop, Zola, Oprah Magazine, and Magnolia Home- Served as brand ambassador at NY Now Gift Show, engaged active and potential wholesale customers
May 2015 - Dec 2018
Brand Strategist And Partnerships
Caravan Home
- Conducted market research to identify changes in consumer distribution patterns- Partnered with senior management from operation and marketing to develop a comprehensive marketing strategy to re-position the brand and pivot distribution to growing on-line channels. Campaign resulted in 6x monthly growth in sales.- Developed innovative promotional campaigns and products to drive sales and brand equity with leading third party lifestyle brands including: Goop, Zola, Oprah Magazine, and Magnolia Home- Served as brand ambassador at NY Now Gift Show, engaged active and potential wholesale customers
May 2015 - Dec 2018
Sales Associate & Stylist
- Sold over $100,000 in Men's RTW, Woman's RTW, Home, and Jewelry merchandise
May 2018 - Aug 2018
Receptionist
- Maintained brand ethos of flagship 5th Avenue boutique ensuring seamless client experience and interactions with the brand sales team
Jan 2018 - May 2018
Client Advisor
- Worked collectively on a team to deliver $1 million+ in sales - Advised clients about leather goods, books, and fragrances purchases at seasonal pop-up shop- Built an impressive and loyal client list in under 4 months
Oct 2017 - Jan 2018
Mergers Acquisitions Intern
- Performed due diligence on potential investment companies by collecting and analyzing market data - Developed investment risk analysis tools and ran financial models to develop and evaluate company profit plans
May 2017 - Aug 2017
Residents Hall Senator
-Planned and executed programs and events for students, including RHA's annual charity auction. -Present resident comments, suggestions, and concerns to General Senate and Executive Board
Sep 2016 - Jun 2017
Intern
-Participated in daily market and sales meetings alongside registered representatives and managing directors-Researched companies and management teams for potential investment consideration-Identified potential new clients as part of prospecting strategy and connected them with sales representatives
Oct 2016 - Dec 2016
Business Development Consultant
- Member of a six-person team performing a study of Facebook- Identified an operational issue and created a comprehensive new product and related launch strategy to drive new user adoption- Presented plan in the form of a 26-page written report and a formal presentation to a panel of judges and industry experts
Sep 2016 - Dec 2016
Finance And Accounting Intern
- On the team in charge of deciding the best proposal for the refinancing of 30+ Jack and the Box locations around the country. - Specific duties include calculating the finial convents (i.e. Maximum adjusted leverage, pre and post fixed charge compensation ratio, 3rd party rent and EBITDA) and creating spreadsheets that properly compare the different banks reporting requirement.
Jun 2016 - Aug 2016
Sales Associate
Fair Trade Decor
My responsibilities at this position included but were not limited too... - Working the sales floor - Greeting customers - Working the register - Balancing and managing cash flow- Writing "story cards" for each of the products from all over the world
Jun 2015 - Aug 2015
3 education records
Jay Choyce Tibbitts education
Bachelor'S Degree, Global Business - Consumer Insights And Marketing | Gpa 3.7 | Deans List
Fordham Gabelli School Of Business
Education record
Francis W. Parker School
Certificate Of Completion | Strategy Director Program, Advertising Strategy
Miami Ad School
FAQ
Frequently asked questions about Jay Choyce Tibbitts
Quick answers generated from the profile data available on this page.
What company does Jay Choyce Tibbitts work for?
Jay Choyce Tibbitts works for ANNEX88.
What is Jay Choyce Tibbitts's role at ANNEX88?
Jay Choyce Tibbitts is listed as Social Strategy Director at ANNEX88.
Where is Jay Choyce Tibbitts based?
Jay Choyce Tibbitts is based in New York City Metropolitan Area, United States while working with ANNEX88.
What companies has Jay Choyce Tibbitts worked for?
Jay Choyce Tibbitts has worked for Annex88, The Luxury Choyce, International Academy Of Digital Arts And Sciences, Deutsch Ny, and Wunderman Thompson.
How can I contact Jay Choyce Tibbitts?
You can use AeroLeads to view verified contact signals for Jay Choyce Tibbitts at ANNEX88, including work email, phone, and LinkedIn data when available.
What schools did Jay Choyce Tibbitts attend?
Jay Choyce Tibbitts holds Bachelor'S Degree, Global Business - Consumer Insights And Marketing | Gpa 3.7 | Deans List from Fordham Gabelli School Of Business.
What skills is Jay Choyce Tibbitts known for?
Jay Choyce Tibbitts is listed with skills including Leadership, Teamwork, Communication, Public Speaking, Microsoft Excel, Team Leadership, Microsoft Office, and Entrepreneurship.
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