- Designed, launched, and maintain a men’s fashion and lifestyle website, with supporting content across social platforms resulting in 400K+ impressions and 300+ hours of video views per month.- Featured in Vogue, L’officiel Homme, WWD Pause Magazine, etc.- Negotiate contracts with high profile brands such as Disney/Hulu, Necessaire, Lord and Taylor, Ralph Lauren Fragrance, Minute Maid, Josie Maran Cosmetics, Dossier, and more.- Contributing Editor for KAASVISION magazine bringing upwards of 3MM impressions to publications' social channels

Academy member of IADAS, home to 2,000+ industry experts, evangelists and visionaries who are helping drive the creative, technical, purpose-driven and professional progress of the Internet and evolving forms of digital media. Members of IADAS serve as the jury panel for the Webby Awards, the Lovie Awards and the Anthem Awards.

Benefit, Chipotle, Simple Mills, Galderma (Cetaphil & Differin), CityMD, Betway US, Dr Praeger's, PNC Bank, Rogue Nicotine, Swisher Cannabis

PNC Bank

Samsung US

- Skilled at gaining a deep understanding of client needs, leveraging research and data analytic tools including: Google Surveys, Sprout Social and Facebook, Twitter, LinkedIn and Instagram Analytics to guide creative strategy. Pitch firm capabilities in partnership with senior leadership to Revlon, Carolina Herrera, Churchome, ATM Collection and NWSL’s Angel City.- Developed and executed digital launch campaign to support National Women’s Soccer League (NWSL) expansion team, Angel City, and worked with lead investors including high-profile celebrities and athletes. Posts created from digital strategies resulted in a nationally trending hashtag, 3M+ impressions, 1M+ video views and 60K followers in 24 hours on Instagram, YouTube and Twitter.- Co-lead account management, digital media strategy development, content copy and planning for a prominent venture capital firm.- Utilize tools like Falcon, Sprout Social, and Dash Hudson to develop listening strategies to capture consumer voices on Instagram, Twitter and Pinterest for one of America’s foremost luxury jewelry and timepiece brands- Create monthly and quarterly analytics reports used by client Social Media Director, Public Relations executives and c-suite management team for strategic decision making- Identify user generated content (UGC) for use in brand campaigns and monitor brand engagement rates- Research and plan large-scale fragrance product launch for leading internationally-renowned luxury fashion brand- Developed influencer strategy to identify potential brand influencer partners with goal of pivoting luxury fashion brand's market position

- Facilitate relationships between client (Lipton, Pure Leaf, and Breyers) and agency while coordinating in-house campaigns.- Ensure campaigns are completed on-time, within budget, and following strategic direction.- Worked alongside Strategy team creating in-depth competitive analysis reports.

- Conducted market research to identify changes in consumer distribution patterns- Partnered with senior management from operation and marketing to develop a comprehensive marketing strategy to re-position the brand and pivot distribution to growing on-line channels, resulting in 6x monthly sales growth- Developed innovative promotional campaigns and products to drive sales and brand equity with leading third party lifestyle brands including: Goop, Zola, Oprah Magazine, and Magnolia Home- Served as brand ambassador at NY Now Gift Show, engaged active and potential wholesale customers

- Conducted market research to identify changes in consumer distribution patterns- Partnered with senior management from operation and marketing to develop a comprehensive marketing strategy to re-position the brand and pivot distribution to growing on-line channels. Campaign resulted in 6x monthly growth in sales.- Developed innovative promotional campaigns and products to drive sales and brand equity with leading third party lifestyle brands including: Goop, Zola, Oprah Magazine, and Magnolia Home- Served as brand ambassador at NY Now Gift Show, engaged active and potential wholesale customers

- Sold over $100,000 in Men's RTW, Woman's RTW, Home, and Jewelry merchandise

- Maintained brand ethos of flagship 5th Avenue boutique ensuring seamless client experience and interactions with the brand sales team

- Worked collectively on a team to deliver $1 million+ in sales - Advised clients about leather goods, books, and fragrances purchases at seasonal pop-up shop- Built an impressive and loyal client list in under 4 months

- Performed due diligence on potential investment companies by collecting and analyzing market data - Developed investment risk analysis tools and ran financial models to develop and evaluate company profit plans

-Planned and executed programs and events for students, including RHA's annual charity auction. -Present resident comments, suggestions, and concerns to General Senate and Executive Board

-Participated in daily market and sales meetings alongside registered representatives and managing directors-Researched companies and management teams for potential investment consideration-Identified potential new clients as part of prospecting strategy and connected them with sales representatives

- Member of a six-person team performing a study of Facebook- Identified an operational issue and created a comprehensive new product and related launch strategy to drive new user adoption- Presented plan in the form of a 26-page written report and a formal presentation to a panel of judges and industry experts

- On the team in charge of deciding the best proposal for the refinancing of 30+ Jack and the Box locations around the country. - Specific duties include calculating the finial convents (i.e. Maximum adjusted leverage, pre and post fixed charge compensation ratio, 3rd party rent and EBITDA) and creating spreadsheets that properly compare the different banks reporting requirement.

My responsibilities at this position included but were not limited too... - Working the sales floor - Greeting customers - Working the register - Balancing and managing cash flow- Writing "story cards" for each of the products from all over the world