I am an experienced Graphic Designer with a demonstrated successful history of working within the creative industry. Strong professional skills including brand identity, logo design, website design, user experience UX design, responsive design, art direction, creative direction, typography and typographic design, and design for communications.Having setup my own business in 2016, Motel Design Ltd, I work closely with both B2B and consumer businesses either creating new brands, refreshing existing brands or implementing new communications for established brands. I get excited about exploring the complete customer journey and brand touchpoints, from the initial awareness through to cross-media brand engagement. This means I can apply my skills broadly across digital, print and experiential platforms – from an introductory business card, to your website and then your physical space (whether this is an office or retail environment).I gained this experience and set of skills having spent the first 15 years of my career working in London brand and design agencies where I had the opportunity to work with major global brands such as Microsoft, Heineken and JLL (previously Jones Lang LaSalle) delivering multi-platform brand-led projects. This included brand book design, internal communications, retail environments, brand asset management and infographic design. Today I love the range and breadth of clients I work with which keeps my job as a designer varied and interesting, from working with; African Airlines; Cyber Security; to Fine Jewellers.