Jt Williams Email & Phone Number

Minneapolis, Mn, Us

• Led product definition, implementation, and quality user experience for the entire SportsEngine platform that facilitates safe and fair play for millions of athletes• Established operational framework for human-centered design and data-driven decision making that improved cross-functional collaboration across the organization

• Managed UX team of 10 amazing (mostly Sr. level) designers and researchers• Led collaboration with UX team to create, implement and maintain UX team structure and rubric for growth• Formalized operational framework for "chapters", a model that aligns skillsets align across a large set of product teams

Greater Minneapolis-St. Paul Area

• Led user experience and design for two greenfield products from conception to market; SportsEngine.com, a youth sports marketplace, and SportsEngine SRM (Sports Relationship Management)

Greater Minneapolis-St. Paul Area

UX Design across all Polaris brand websites. • Data-driven UX wireframes and UI updates • Company-wide site analysis with a focus on consistency and consolidation• Responsive optimization across desktop, tablet, and mobile• Strategic development and implementation of data-driven conversion flowsHuman centric strategy, research and recommendations for the snow mobile division• Employee, customer and stake holder interviews• Competitive analysis• Comprehensive digital marketing analysis with focus on new customer acquisition • Collaboration with analytics to uncover usability gaps online and elsewhere in the customer lifecycle• Content marketing strategy recommendations

Valtira first started the Simplicis product in 2003 as it recognized a need in the content management marketplace: a tool that could be priced effectively for the SMB market and yet be used by non-technical marketers. Simplicis is currently used by brands like Sun Country Airlines, Famous Dave's and Caribou Coffee. The team at Valtira reached out to me to support their product manager in creating the new modernized version of Simplicis. In a short 60 day term, I developed and designed user stories, workflows, and wireframes. I collaborated with the product manager to establish a UI framework based on Material Design. I also spearheaded the taxonomy to connect the back-end language to the front-end experience to drive intuitive usability.

Minneapolis, Mn

• Product management, product marketing, business analysis, and user experience lead for the development of the Fision Marketing Automation Platform• Investor positioning and management that lead to $1.5MM round of financing• Creative direction, positioning, and product strategy for Fision• Brand strategy, development, and account management for telecommunications, health care, retail, and manufacturing clients• Editor and writer for Fision's inbound marketing and content management strategy

Minneapolis, Mn

• Brand and marketing strategist for a variety of rebranding projects• Creative and account lead for the design and development of websites for Accellent, BTMGlobal and Mythbusters: The Explosive Exhibition• Brand and marketing strategist for Fision marketing automation platform• Designed and implemented incentive and assessment program for ±salt creative department• Designed and implemented super awesome weekly music schedule

- Worked with creative and development teams to define requirements for Fision Marketing Automation Software- Lead creative team in development of user experience documentation for Fision- Lead creative team in user interface design for Fision- Marketing / design strategist and brand steward for the development and implementation of annual marketing plan for Schwans non-traditional retail channels- Art Director for Make-A-Wish Minnesota