Digital Marketer
CurrentLed the development and execution of comprehensive paid media campaigns in Google ads, Facebook Ads Manager, other social platforms, increasing conversions.Implemented advanced PPC advertising methods for campaign optimization like bid management tools, keyword research, audience targeting and copywriting headlines.Conducted bi-weekly and quarterly check-ins to articulate strategies, present insights and recommendations, and demonstrate a problem-solving mindset for fostering long-term client relationships.Collaborated with the programmatic team by utilizing SaaS like Asana and Airtable to streamline the workflow of projects, resulting in timely delivery and excellent client feedback.Utilized reporting tools like Looker Studio and Google Analytics to monitor campaign performance.Analyzed campaign data to provide actionable insights and drive results, leading to data-driven strategic decisions.Maintained mid-tier Toyota Dealerships by leveraging the ability to organize, prioritize, and manage multiple projects simultaneously.Tested Value-based bidding client while collaborating with the director and Google lead.Utilized campaign manager to create tags by working with the programmatic team and communicating using the instant reporting feature to derive insights.