Jayvee Fontarum Email & Phone Number

Valenzuela, Ncr, Ph

Makati, National Capital Region, Philippines

Batangas

Taguig, National Capital Region, Philippines

Taguig, National Capital Region, Philippines

-Creates, develops and executes end-to-end 360 marketing and communication campaigns and go-to-market (GTM) plans and strategies for movies, series, podcasts, live events and title marketing for video-on-demand platform.-Helps deliver KROMA business targets by building our base of viewers and followers, driving paidpurchases, habituating usage and growing loyalty.-Leads the development and execution of marketing plans; working closely with business partners, sales, creative teams and channels to deliver business and communication objectives.-Leverage and maximize the KROMA ecosystem and different media channels. Drive efficiencies andsynergies in marketing.- Provides relevant market insight through data analytics and research.- Provides business units with strategic perspective to help craft IPs, formats and executions that arerelevant and sellable.- Manage customer experience across touchpoints to ensure a good experience for our customers; one that journeys them across the platforms, creators, etc.

Ncr - National Capital Region, Philippines

- Led the marketing team for movies, series and podcasts who are responsible for overall communication campaign and strategies; traditional, digital and paid media; social media content; community and brand building; creative design; and events (digital and on-ground).- Maximized revenue potentials by leading end-to-end Advertising, Promotions and Marketing (APM) of movies and series (longform), branded contents (shortform), podcast and other brand properties.- Worked as aid to establish brand's value locally and internationally by working with internal brands and verticals (sales, merchandising), other production studios and networks, press, media and publishers and streaming services such as Netflix, iFlix, WeTV, HBO and Disney.

Makati City

- Managed the conceptualization, implementation and management of Company sponsored Events (business meetings, career orientations, recognitions, sales rallies, trip incentives) and Promotions (tactical and annual drives) to grow sales of the various distribution channels. - Spearheaded national and regional road shows, local and internation travel inceptives, analyzed post-event and post-contest reports and recommended key action points.- Designed, lay-out and published in a timely manner the events and contest related communications to promote initiatives.

Quezon City

Quezon City

Quezon City

Master Of Marketing Communications

Communications, Communication Arts