A die-hard innovator at heart, Jay is a 16 years veteran marketer. He started his career in 1996 as a marketing analyst and 8 years after analyzing brand strategies, Jay’s stint in the digital world started as a social entrpreneur in 2003, as an ode to his late friend Lt.Nawang Kapadia; Jay founded Bhookh.com, World’s First Dot-com NGO to fight the world’s no.1 killer, Chronic Hunger. In 2008, he was commissioned as the Chief Marketing Officer at Dream11 Gaming Pvt. Ltd. to take the start-up to… Show more A die-hard innovator at heart, Jay is a 16 years veteran marketer. He started his career in 1996 as a marketing analyst and 8 years after analyzing brand strategies, Jay’s stint in the digital world started as a social entrpreneur in 2003, as an ode to his late friend Lt.Nawang Kapadia; Jay founded Bhookh.com, World’s First Dot-com NGO to fight the world’s no.1 killer, Chronic Hunger. In 2008, he was commissioned as the Chief Marketing Officer at Dream11 Gaming Pvt. Ltd. to take the start-up to win the ‘Red Herring World Top 100’ in less than a year with a record-breaking digital campaign. In 2011, Jay was awarded ‘Emerging Entrepreneur of the Year' by Indira Institute of Management. In January 2012, Jay opened the gates at Griphin to push the envelope for marketing in the digital age. Show less

Founder, CEO

World's first digital NGO

As 'Amore' goes into the next step of expansion from 25 outlets to over 300 in the next 3 years, Jay has stepped in to direct a cleaner retail process and branding strategy.

Head of Marketing & Advertising. Responsible for promoting the Dream11.com brand and sub-brands of the company Online, on Radio and PR.

Introduced Hi-end A/V consumer brands like 'Carver' and 'Gallo' in India.