Jay Wells Email & Phone Number

New York, Ny, Us

I lead the digital marketing and creative capabilities of EXL, a NASDAQ-traded professional services firm with 30,000 employees in 60 offices worldwide earning nearly $1B revenue. We offer end-to-end agency services that include research and marketing strategy, communications architecture/touchpoint planning, creative concepting and production, experience design and development, omni-channel media planning and execution, and performance measurement & analysis.Our specialty is people-based marketing: using high-quality PII data to develop analytic models designed to reach only our clients’ most coveted prospects. Our models target those prospects addressably across TV, streaming video, digital media and mail.We do not own a data asset; rather, we create bespoke data sets from reputable sources, tailored to client needs. This keeps data cost efficient. EXL is an agent of the three credit bureaus, and our subject matter expertise in financial services and insurance make us skilled at selecting the right data, and using that data compliantly.The combination of our data, analytics, addressable media, and creative expertise allows us to fill the top of the funnel efficiently by zeroing in on attractive market segments. Our expertise in UX, production and performance media allows us to widen the throughput of customers harvested at the bottom of the funnel.We look forward to helping you solve your most challenging marketing problems.

Columbia, Md, Us

Columbia, Md, Us

- Leading a team of strategists to develop data-driven digital marketing programs for media brands including an OTT streaming service, banks, financial advisors, pharma, and retailers.- Developed Merkle's strategy and planning methodology for designing and executing performance media and people-based marketing programs.

New York, Ny, Us

We featured Barbie in Sports Illustrated's 50th Anniversary Swimsuit issue to demonstrate that women can be smart AND beautiful. (After all, Barbie has been an astronaut, a scientist, and a CEO.) This brought Barbie back into the national conversation, made her more relevant than ever, and reversed a 33-week sales decline. And it won the agency a bronze lion at Cannes.

Led global digital advertising for Chevron, including the concept and execution of an innovative, 360 degree interactive environment for the 20th World Petroleum Congress in Doha, Qatar--a first of its kind trade show experience involving 100-screen video walls and body-proximity sensors that surface brand content about corporate responsibility and technology advancement.

New York, Ny, Us

Directed digital marketing for J&J's Zyrtec allergy brand, including digital advertising, website, and developed an eCRM program for ongoing marketing to loyalists. Also created a strategy to defend the brand in the face of rival drug Allegra's OTC launch.

New York, Ny, Us

Led DTC digital marketing for Sanofi-Aventis & UCB allergy brands including Xyzal, Allegra and Nasacort AQ.- Demonstrated 6:1 ROAS for Xyzal media campaign

New York, Ny, Us

Led agency's interactive planning, creative concepting and production for clients Target, Hertz, Emirates Airlines, Starwood and the NFL.- We hung David Blaine in a human gyroscope and streamed the video of his escape. Outcome: Target had its best Black Friday sale ever, and we grew the account from $2.3MM to $4.7MM year-on- year revenue.- Our performance media campaign for Hertz reduced cost-per- reservation from $11 to $5 in 8 months.

New York, Ny, Us

I helped a lot of kids while at Ogilvy.- We won a Gold Effie award for our government campaign against drug abuse - The Anti-Drug.- We also won a Bronze Lion for the website we designed to keep kids from smoking.I also directed integrated agency staff and partners for DuPont's Corian and Teflon businesses, including interactive, brand communications, PR, retail marketing, direct marketing and media.And I oversaw the definition and design of DuPont Surfaces website from content strategy and IA through copy, design, build and launch.Client work also included Kodak, Sears.com, Unilever, Revlon, The New York Times and Deloitte and Touche.

Düsseldorf, De