• Manager of the English language mybet.com website• Producing daily sports content across the website and maintaining all links and images• Liaising with German head office on daily basis, as well as travelling to Hamburg and Berlin to conduct meetings on how best to drive business forward• Working closely alongside the CRM manager for campaign optimisation• Producing weekly emails to our active customer base alerting them to latest news/promotions• Producing a once monthly email to lapsed/churn customers who have not bet in last x months• Assisting in the creation of promotions to attract customers over key business periods, such as the weekend sports programme/major events• Creating and maintaining a weekly sports planner which is distributed internally, so key members of team know what is happening and when• Creating a content pool which five other languages use to populate their websites with region specific blurbs. All stories written by myself and translated by others• Sourcing images from databases such as Getty/Imago/Picture Alliance for use on customer emails/front of site, while staying within copyright and legal boundaries• Assisting in translations of Casino and Games newsletters

• Playing a key role in helping create, setup and product test three different incarnations of the Ladbrokes website• Helping drive business to the site by pushing live stream coverage over relevant fan forums• Helping create a specialised SEO portal which needed to be populated with articles pertaining to each sport and competition to bring in new customers• Managing and maintaining key sports products across various different platforms including the UK, Irish and Asian website to over 250,000 customers• Creating specific sports content aimed at each territory for each website. For example, GAA in Ireland, Cricket in England and Snooker in Asia• Working alongside third party companies who provide specialised websites, video and audio previews to be displayed on the website• Accurately forecasting future site updates and sports content to the managing director of eGaming and other heads of department for the weekly sports meeting• Assisting head of department in the distribution of translations to our 19 language teams• Working alongside the Sun and News of the World in helping setup their own betting portals based on our website release• Writing SEO articles of between 250-500 words containing key Google word searches to bring in new customers• Assisting the customer services department in gathering feedback from customers, identifying issues and raising them with project managers before implementing changes on site• Interviewing and recruiting European candidates for new positions within the company • Helping integrate seven new language teams into the department through training when European expansion was undertaken in 2009• Liaising with Casino, Poker and Games departments to ensure smooth cross-sell of products• Pro-actively joining meetings held by third-party companies in which opinions are sought from a content perspective. Liaising with other departments such as Advertising and the Web team to discuss whether the product is worth investing in

• Chief Football League writer for now defunct Football blog, Leftback• Adapting writing to house style of the site, which offered a diverse range of social networking features • Sourcing and writing numerous articles, as well as proof reading, commissioning and editing pieces produced by other writers• Using initiative to find angles on popular stories which were in the news

• Writing news stories researched through external sources (Myspace, Press Releases) to be used on the main site• Writing album and single reviews of anything between 250-1000 words to tight deadlines• Given access to gigs to conduct live reviews and interview band members