Jay Yerxa

Jay Yerxa Email and Phone Number

Digital Client UX Team Lead | Certified Enterprise Design Thinking Practitioner | 10+ Years in UX Design & Research | Driving Innovation & Client Engagement at Edward Jones @ Edward Jones
st. louis, missouri, united states
Jay Yerxa's Location
Portland, Oregon, United States, United States
Jay Yerxa's Contact Details
About Jay Yerxa

As the Digital Client User Experience Team Lead at Edward Jones, I oversee a talented team of UX practitioners who collaborate with cross-functional teams to create proprietary experiences for our clients. With over ten years of experience in UX design, design thinking, and research methods, I specialize in service design, qualitative and quantitative research, wireframe and prototype development, information architecture, persona creation, user flows, and more.My leadership style is grounded in collaboration, trust, and respect. I build high-performing creative teams, staff them with talented individuals, and provide them with the tools they need to succeed. By empowering my team to deliver minimum viable products and continuously improve based on data, user feedback, and prioritized roadmaps, we seamlessly integrate into the cross-functional product development process.Certified as an Enterprise Design Thinking Co-Creator and Practitioner by IBM, I apply a human-centered approach to solving complex problems and delivering value to customers and stakeholders. My ability to foster collaboration and communication across teams has been instrumental in delivering successful projects on time and within budget.I am passionate about creating simple, elegant experiences designed to engage users and invite them into a deeper investigation of our products. My design decisions are informed by data and grounded in human-centered design principles. Throughout my career, I have evangelized the value of making design accessible and have infused this philosophy into all my teams and projects.In my role, I have successfully led numerous high-impact projects that improved client satisfaction and engagement. Additionally, I have mentored junior designers and led workshops on UX best practices, contributing to the development of the next generation of UX professionals.My goal is to continue driving impactful user experiences that enhance client interactions and contribute to the success of the organization.

Jay Yerxa's Current Company Details
Edward Jones

Edward Jones

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Digital Client UX Team Lead | Certified Enterprise Design Thinking Practitioner | 10+ Years in UX Design & Research | Driving Innovation & Client Engagement at Edward Jones
st. louis, missouri, united states
Website:
edwardjones.com
Employees:
35357
Jay Yerxa Work Experience Details
  • Edward Jones
    Digitial Client User Experience Team Lead At Edward Jones
    Edward Jones Oct 2022 - Present
    Portland, Oregon, United States
    As the Digital Client UX Team Lead at Edward Jones, I drive the vision and execution of user experience strategies, ensuring our digital products meet the highest usability and client satisfaction standards. My role encompasses:Strategic Leadership: Lead a high-performing UX team, setting strategic direction and fostering a culture of innovation, collaboration, trust, and respect.User-Centered Design: Champion a user-centered design approach, integrating user research and feedback into all stages of the design process to create simple, elegant experiences.Cross-Functional Collaboration: Work closely with product management, development, and other key stakeholders to ensure alignment of UX initiatives with business objectives and roadmaps.Design Thinking: Implement design thinking methodologies to solve complex, enterprise-level problems and create impactful user experiences at scale.UX Research & Insights: Oversee UX research efforts, leveraging data and insights to inform design decisions and enhance user engagement.Prototyping & Testing Oversight: Lead and mentor designers in creating high-fidelity prototypes and conducting usability testing to validate and refine design concepts iteratively.Accessibility & Inclusivity: Advocate for and ensure the integration of accessibility best practices, promoting inclusive design across all projects.Project Management: Manage multiple projects simultaneously, ensuring timely delivery of high-quality design solutions that meet minimum viable product standards.Mentorship & Development: Mentor and support team members' professional growth, build a strong and capable UX team, and provide them with the tools they need to succeed.Data-Driven Decisions: Utilize data analytics and user feedback to iterate and improve digital products and user experiences continuously.
  • Edward Jones
    Senior Ux Designer
    Edward Jones Jul 2019 - Present
    Greater St. Louis Area
    As a Senior UX Designer at Edward Jones, I was instrumental in crafting user-centric designs that enhanced client interactions and satisfaction. My role involved:User Experience Design: Developed intuitive and engaging user experiences for digital platforms, ensuring alignment with user needs and business goals.Research & Analysis: Conducted extensive user research and usability testing to gather insights and inform design decisions.Prototyping & Wireframing: Created detailed wireframes, prototypes, and mockups to visualize and iterate design concepts.Cross-Functional Collaboration: Worked closely with product managers, developers, and other stakeholders to translate requirements into compelling design solutions.Design Thinking: Led design-thinking workshops to foster innovation and collaboration within the team.Accessibility Advocacy: Promoted and implemented accessibility best practices to ensure inclusive design for all users.User Testing: Organized and facilitated user testing sessions to validate design choices and gather feedback for continuous improvement.Visual Design: Maintained a high standard of visual design, ensuring consistency and adherence to brand guidelines.Documentation & Specifications: Produced comprehensive design documentation and specifications for seamless handoff to development teams.Mentorship: Provided guidance and mentorship to junior designers, fostering their growth and development.Through my role, I contributed to creating user-friendly and aesthetically pleasing digital experiences that met the needs of our clients and supported the strategic objectives of Edward Jones.
  • Aarow Building
    Chief Marketing Officer
    Aarow Building Apr 2018 - Present
    Columbia, Missouri Area
    As Chief Marketing Officer, I lead and coordinate all marketing activities and policies, spanning interactive and user experience design, social media, and print. My strategic approach to marketing is informed by comprehensive research, market characteristics, and defined objectives.Key Responsibilities:Marketing Strategy Development: Craft and implement marketing strategies that align with business objectives, leveraging market research and analysis.Team Leadership: Oversee sales team operations, including hiring, training, and performance evaluations, ensuring alignment with marketing goals.Financial Management: Manage project budgets, expenditures, ROI, and profit-loss projections to ensure fiscal responsibility and profitability.Pricing Strategies: Develop pricing strategies that balance revenue goals with customer satisfaction.Market Analysis: Conduct in-depth market research and analysis to inform marketing strategies and decisions.Sales Forecasting & Strategic Planning: Utilize sales forecasting and strategic planning to drive project profitability and monitor market trends.Digital Transformation: Lead digital initiatives to enhance marketing effectiveness and customer engagement through innovative technologies.Brand Management: Oversee the development and maintenance of the company’s brand and corporate identity, ensuring consistency across all channels.Cross-Department Collaboration: Work closely with product development, finance, and customer service to align marketing strategies with overall business goals.Performance Monitoring: Continuously analyze marketing campaign performance using data-driven insights to optimize future initiatives.Through my leadership, I drive impactful marketing efforts that contribute to the company’s success and growth, ensuring all activities are aligned with overarching business goals.
  • Spry Digital
    Senior Digital Art Director
    Spry Digital Apr 2016 - Apr 2018
    Greater St. Louis Area
    As a Senior Digital Art Director, I've had the privilege of collaborating with a diverse range of esteemed clients, from Suddenlink Communications to USAID. This breadth of experience has honed my ability to adapt to different industries and client needs. Some of the notable organizations I've worked with include Washington University in St. Louis, Craft Alliance Center of Art + Design, World Chess Hall of Fame, Blood & Marrow Transplant Information Network, Arts and Education Council, Pacient, and Divadend Footwear. In each collaboration, my role was to:Visual Design Execution: Translated high-level objectives and principles into polished visual designs supporting actionable sales strategies.UX Communication: Developed low- and high-fidelity wireframes to effectively communicate user experience and content architecture.Creative Leadership: Led the creative team in design-thinking exercises to ideate and conceptualize highly effective visual designs.Client Engagement: Directed client presentations, showcasing creative and UX deliverables clearly and confidently.Trend Integration: Incorporated design trends to create intuitive and elegant user experiences.UX Advocacy: Championed UX best practices, focusing on consistency, usability, and user-centered design.Team Mentorship: Supported and mentored team members in all UX and digital creativity areas, fostering a collaborative and innovative environment.Strategic Translation: Translated client goals into information architecture and content strategy to inform technical development.Through my leadership and expertise, I've consistently delivered visually compelling, user-centric designs that not only met client objectives but also significantly enhanced the overall user experience. This focus on user experience has been a key factor in the success of my projects.
  • Spoke Marketing
    Art Director
    Spoke Marketing 2010 - Apr 2016
    Greater St. Louis Area
    As an Art Director, I worked with clients such as Medibeacon, Husky Corporation, Dr. Brown’s, ANOVA, MyLaw, Arch Grants, BSI, Contegix, EJ4, Hatchbuck, Heritage University, University of Kansas, University of Texas, Selerant, Start Right Foods, MRCT, and Tangoe. My role encompassed:Information Architecture & UX Strategy: Developed and implemented cohesive and effective project development strategies.Front-End Design: Crafted optimized front-end designs for visually compelling, user-friendly interfaces.Web Project Management: Managed web projects from conception to completion, ensuring timely delivery and alignment with client objectives.Creative Direction: Led artistic direction, maintaining cohesive visual identity and high-quality design standards.Marketing Strategy: Devised and executed strategies to enhance brand visibility and engagement.Animation & Identity Development: Designed animations and developed distinctive brand identities.Collaboration & Leadership: I facilitated team collaboration and guided designers, developers, and other stakeholders to achieve project goals.Client Relations: Built strong relationships, translating goals into practical design solutions.Presentation & Communication: Delivered compelling presentations, effectively communicating design concepts and insights.Innovative Solutions: Utilized strategic thinking to solve complex design challenges, aligning projects with business goals and client needs.Achievements: I launched over 50 digital campaigns, was recognized for excellence in design and strategy, and received multiple awards for project execution and client satisfaction.Notable Projects: I led the redesign of the University of Kansas’ Start-Up Incubator website, improving user engagement and accessibility. I also spearheaded the branding initiative for Start Right Foods, increasing market recognition by 30%.
  • The Underground
    Freelance Graphic Designer
    The Underground Jan 2009 - May 2009
    Springfield, Missouri, United States
    As a Graphic Designer at The Underground, I played a crucial role in shaping the visual identity and enhancing the overall aesthetic of the publication. My responsibilities included:Newspaper Layout Design: Created engaging and visually appealing newspaper layouts, ensuring each issue's cohesive and professional look.Brand Development: Developed and refined the brand identity of The Underground, contributing to its recognition and appeal among readers.Ad Creation: Designed effective and eye-catching advertisements that supported the newspaper’s revenue goals and provided value to advertisers.Visual Content Creation: Produced a variety of visuals, including illustrations, infographics, and promotional materials, to support editorial content and marketing efforts.Collaboration: Worked closely with editors, writers, and other team members to ensure that the visual elements complemented the written content and met publication standards.Creative Problem Solving: Addressed design challenges with innovative solutions, maintaining high-quality visuals under tight deadlines.Software Proficiency: Utilized design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create high-quality layouts and graphics.During my tenure, I significantly contributed to The Underground's visual quality and brand strength, enhancing the reader experience and supporting the newspaper’s mission.
  • Departika
    Intern
    Departika Aug 2007 - Dec 2007
    As a Graphic Design Intern, I gained valuable hands-on experience in the design industry, supporting lead designers and contributing to various projects. My responsibilities included:Production Preparation: Prepared documents and design files for production, ensuring accuracy and readiness for print or digital distribution.Assisting Lead Designers: Provided assistance to lead designers, collaborating on design projects and contributing to the creative process.Coordination with Contractors: Worked with contractors to ensure design specifications were met and projects were completed on time and within budget.Creative Support: Assisted in the development of design concepts, layouts, and graphics for various marketing and promotional materials.Software Utilization: Utilized design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create and edit design files.Attention to Detail: Maintained a high level of attention to detail, ensuring all design work adhered to brand guidelines and quality standards.Learning & Development: Continuously developed my design skills by learning from experienced designers and staying updated with industry trends.During my internship, I played a supportive role in the design process, contributing to the successful completion of numerous projects and gaining a strong foundation in graphic design.

Jay Yerxa Skills

Adobe Creative Suite Web Design Branding And Identity Art Direction Advertising Layout Logo Design Graphic Design Creative Direction Art Illustrator User Interface Design Illustration Indesign Typography Marketing Strategy User Experience Web Project Management Content Management Html Css Animation Motion Graphics Packaging Social Media Copywriting Mac Photography After Effects Microsoft Office

Jay Yerxa Education Details

Frequently Asked Questions about Jay Yerxa

What company does Jay Yerxa work for?

Jay Yerxa works for Edward Jones

What is Jay Yerxa's role at the current company?

Jay Yerxa's current role is Digital Client UX Team Lead | Certified Enterprise Design Thinking Practitioner | 10+ Years in UX Design & Research | Driving Innovation & Client Engagement at Edward Jones.

What is Jay Yerxa's email address?

Jay Yerxa's email address is ja****@****nes.com

What is Jay Yerxa's direct phone number?

Jay Yerxa's direct phone number is +157382*****

What schools did Jay Yerxa attend?

Jay Yerxa attended Missouri State University, University Of Missouri-Columbia.

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What skills is Jay Yerxa known for?

Jay Yerxa has skills like Adobe Creative Suite, Web Design, Branding And Identity, Art Direction, Advertising, Layout, Logo Design, Graphic Design, Creative Direction, Art, Illustrator, User Interface Design.

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Jay Yerxa's colleagues are Katie R., Dale Hanson, Pam Wessling, Danielle Simons, Jay Robicheaux, Matt Patterson, Nate Hill.

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