Joyce Y. Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Delivered Tate & Lyle’s internal communications campaign supporting Simplify, £140mn change management programme. Devised influential messaging, transformation events, branded collateral and new SAP to Concur tools implementation; cultivated Yammer call outs, Source bulletin loyalty, facilitated WebEx training, town halls, business journey focus workshops, designed an intranet, interactive newsletters and produced videos to posters. Advised board members, grew a champion stakeholder… Show more Delivered Tate & Lyle’s internal communications campaign supporting Simplify, £140mn change management programme. Devised influential messaging, transformation events, branded collateral and new SAP to Concur tools implementation; cultivated Yammer call outs, Source bulletin loyalty, facilitated WebEx training, town halls, business journey focus workshops, designed an intranet, interactive newsletters and produced videos to posters. Advised board members, grew a champion stakeholder network; supported a step change across 4100 office to plant employees towards annual 2% ZBB cost reduction of $100mn by 2022. Show less

London, United Kingdom

Leading the policy and communications strategy for RCP's 500th anniversary year and heading up internal and external public relations for RCP's iconic new HQ, RCPNorth. Projects include co-ordinating HMRH Queen's visit, commissioning and directing a powerful historical documentary, securing coverage generating speaker opportunities for RCP's officers on BBC to ITN, and devising the programming for the Lord Mayor's Show to lighting up Trafalgar square in public and stakeholder engagement… Show more Leading the policy and communications strategy for RCP's 500th anniversary year and heading up internal and external public relations for RCP's iconic new HQ, RCPNorth. Projects include co-ordinating HMRH Queen's visit, commissioning and directing a powerful historical documentary, securing coverage generating speaker opportunities for RCP's officers on BBC to ITN, and devising the programming for the Lord Mayor's Show to lighting up Trafalgar square in public and stakeholder engagement activity. Show less

London, United Kingdom

Spearheaded digital strategy across global regions from Asia Pacific to EMEA in policy changing communication campaigns engaging 4.5 million affiliate members, industry stakeholder networks and segmented audience communities in solidarity actions/brand leverage strategies. Created multimedia content published on relevant platforms reaching target audiences, galvanised advocacy. Identified competitor threats/leads, exceeded KPI 170%. Devised toolkits, led best practice social media… Show more Spearheaded digital strategy across global regions from Asia Pacific to EMEA in policy changing communication campaigns engaging 4.5 million affiliate members, industry stakeholder networks and segmented audience communities in solidarity actions/brand leverage strategies. Created multimedia content published on relevant platforms reaching target audiences, galvanised advocacy. Identified competitor threats/leads, exceeded KPI 170%. Devised toolkits, led best practice social media training to align metrics and team activity to company mission. Project managed conferences, events, coordinated delegates, ticketing, sales, venue hire and sponsorship. Optimised SEO, updated intranet/CMS databases, undertook blog, website audit, metadata sculpting, keyword tagging and UX interface development, drove organic/pay-per-click traffic from search engines. Scheduled Hootsuite postings with viral handle/hashtag strategies. Overhauled data analytics tracking, KPI dashboards monitoring/evaluation. Analytics reporting using Google Analytics, Facebook, You Tube, Twitter, Instagram, What’s App, Storify, Linked-In, G+. Negotiated supplier costs. Implemented webmaster/software tools: Sprout, TweetDeck, Keyhole, Klout, Hashtagify, Gorkana, Evensy.• Clinched Jennifer Lopez Fox Theatre launch engaging 600000 key stakeholders to participate in No Voice masked event. Won NBC, Fox News spotlight coverage• Managed editorial, visual content and statistical report tasks to deadline, resolved DHL crisis to team acclaim, pitched BBC and Sky breaking report coverage • Transformed digital platforms and static website into interactive user-centric authority. Elicited record Survey Monkey responses from 500 target Mailchimp multilingual groups. Peak 358% increase in conversions, 300% boost in site straffic • Crafted 25 PPC multimedia social media advertising sets aross Linked-In, Google Adwords, Facebook, Twitter Cards, solicited 150% new leads with SEO Saved on £10k budget Show less

International

Award-winning Creative Director expert in innovative multimedia solutions to engage diverse global audience communities in client brand leverage briefs. Profiled as 'Top 50 Creative', The Telegraph on Sunday, recognised for captivating mass audience traction in events, symposiums to experiential social participatory digital content solutions and integrated 3D immersive platform strategies. Moving image, design, photography skills, using Adobe Creative Suite to Final Cut Pro to deliver brand… Show more Award-winning Creative Director expert in innovative multimedia solutions to engage diverse global audience communities in client brand leverage briefs. Profiled as 'Top 50 Creative', The Telegraph on Sunday, recognised for captivating mass audience traction in events, symposiums to experiential social participatory digital content solutions and integrated 3D immersive platform strategies. Moving image, design, photography skills, using Adobe Creative Suite to Final Cut Pro to deliver brand activations inspiring disengaged audiences and driving behaviour change, increasing client footfall, sales and raising issues awareness. Highly published, reputable delivery, coverage in BBC to Radio 4, Guardian, Metro, SCMP to publications including Vivienne Westwood's '100 Days.' Extensive cross-sector international network, proactive new business pitching and influential community relations. Tri-lingual. Sectors: Cultural, social enterprise, sports, finance and business. Selected AchievementsCourvoisier • Selected from 500 leading creative directors, won commission positioning brand as pioneering talent incubator in cutting-edge animation collaboration and coveted launch. Designed marketing teaser, drove record 10,6000 site visits, generated 87% sales rise • Fundraised £35000 for 3-year overseas R&D project. Forged 40 cross-sector partnerships, produced 15 new films exhibited at Cornerhouse. Engaged 600,000 visitors across 9 global venues. The Guardian review as ‘Top 5 to See’ Tate, European Capital Of Culture Lead • Devised citywide mass engagement, positioned Tate at Capital of Culture forefront. Orchestrated interactive events, striking marketing materials. Engaged schools to businesses, 50,000 attended open-air projected screeningBritish Council, UK Intercultural Programmes Ambassador, Libya • Interpreted on-ground research into activities uniting conflicting UK and Libyan parties in shared objective. Saved £8500 in resources. Awarded Tripoli Impact Prize Show less

World

Lead, devised and facilitated impactful, innovative tailored workshops, courses and learning programmes to engage diverse audiences in public and learner development and business community outreach initiatives. Produced interactive engagement platforms for wide-ranging audiences, styles, abilities and ages : students, adults, young people to Special Educational Needs. Created hands-on, immersive toolkits, materials and multimedia, multi-venue learning contexts from 1-1, drop-ins for… Show more Lead, devised and facilitated impactful, innovative tailored workshops, courses and learning programmes to engage diverse audiences in public and learner development and business community outreach initiatives. Produced interactive engagement platforms for wide-ranging audiences, styles, abilities and ages : students, adults, young people to Special Educational Needs. Created hands-on, immersive toolkits, materials and multimedia, multi-venue learning contexts from 1-1, drop-ins for classes of 800+, lecture , gallery to online and city-based mass public projects. Devised issues and context-led content responsive to client brief, curriculum focus and strategic enrichment/ development aims. Enhanced skills, inclusivity and equality. Clients included: Hong Kong Culture Centre, Cornerhouse, Manchester Art Gallery, Natural History Museum and Southbank Centre. Example AchievementsLiverpool John Moores University• Reversed and diagnosed needs of disengaged learners. Overhauled course, generated student project opportunities deploying business networks. 100% performance rise, 95% increased attendance rateSouth London Gallery: Inhabitable SpacesAlleviated youth segregation in challenging public context. Adapted style, dispelled stigmas, generated individual confidence, group cohesion. 250% participation rise. Resolved team conflict, 65% cost savingNatural History MuseumEngaged public in collaborative interactive game initiative with scientist. Record 15000 participated in educational activity, toured to Southbank CentreTate 'Intercultural Dialogue''Fantastically innovative and informative workshops. We always request Joyce at Tate- regard her in highest esteem.'Dundee Contemporary Arts Centre Devised and hosted interactive outreach content for primary/secondary groups, community in animation workshops, Kill Your Timid Notion soundscape sessions, monoprinting, moving image/audio, drawing events, 300% increase in programme participation Show less

Global

Devised and delivered bespoke executive training for directors, professionals, SMEs and global MNCs clients. Improved employee skills, enabling individuals to fulfil their potential within organisation role. Assessed and determined diverse learner needs across departments and determined training needed to grow and retain skills. Marshalled resources and curated and devised interactive content. Prepared tools and programmed workshop agenda. Applyied industry knowledge and innovative… Show more Devised and delivered bespoke executive training for directors, professionals, SMEs and global MNCs clients. Improved employee skills, enabling individuals to fulfil their potential within organisation role. Assessed and determined diverse learner needs across departments and determined training needed to grow and retain skills. Marshalled resources and curated and devised interactive content. Prepared tools and programmed workshop agenda. Applyied industry knowledge and innovative problem solving to enhance employee and director performance, team relations and business acumen. Planned programme costs and budget controls to maximise ROI. Generated new leads and presented pitches to secure sponsorship. Performed public speaking to audiences of 800 to one-one tutorials. Clients included Hong Kong University to Accenture and Birkbeck University. Selected Examples: Accenture Integrated outsourced overseas executives into London workforce. Improved relations and changed perceptions, 100% employees felt aligned with company goals, 95% more confident to approach HR/team. Excellent participant feedback 'Competent, focused - taps into fears and develops people’s strengths.’ Consultant. ‘Innovative talent, boosted the department's confidence and leadership drive’ Risk Management Chief.Birkbeck UniversityMentored start-ups on Enterprise Pathways marketing, pitching, customer modules. Developed student’s communication pitching skills, won Santander Awards shortlist Show less

National

Rolled out UK assessment, translated field research visits into unbiased written evaluation. Instrumental to £1.6bn budget decisions; 10% industry growth, 50% administrative cuts. Commissioned new assignments. Appointed to write critical reviews assessing the quality, content and exhibition programming and activity of art organisations across ACE's national portfolio of regularly funded institutes. Expert content management and audience engagement strategic writing, analysis… Show more Rolled out UK assessment, translated field research visits into unbiased written evaluation. Instrumental to £1.6bn budget decisions; 10% industry growth, 50% administrative cuts. Commissioned new assignments. Appointed to write critical reviews assessing the quality, content and exhibition programming and activity of art organisations across ACE's national portfolio of regularly funded institutes. Expert content management and audience engagement strategic writing, analysis, research, reporting and monitoring. 'Refreshingly in-depth, intelligent and constructive insight.” Director Reports include:The Bloomberg Commission: Goshka Macuga, Whitechapel Gallery27 Senses, Electra, Chisenhale GalleryHere, Elizabeth Price, Baltic MillJoão Maria Gusmão and Pedro Paiva, Ikon Gallery‘Here’, Elizabeth Price, Baltic Mill Show less

London, United Kingdom

Accelerated cross-sector audience growth of newly released mobile network start-up app Artspotter transforming investigative research and converging team activity into cohesive strategic vision and messaging content plan, enabling business to compete in flooded technology market. Introduced Basecamp to Hootsuite tools enabling seamless, collaborative project co-ordination and reporting, boosted productivity 150%. Generated inventive sponsorship opportunities, 350% traffic rise. Enhanced… Show more Accelerated cross-sector audience growth of newly released mobile network start-up app Artspotter transforming investigative research and converging team activity into cohesive strategic vision and messaging content plan, enabling business to compete in flooded technology market. Introduced Basecamp to Hootsuite tools enabling seamless, collaborative project co-ordination and reporting, boosted productivity 150%. Generated inventive sponsorship opportunities, 350% traffic rise. Enhanced app interface with social multimedia messaging and networking features propelling wider audience network. Helped secure second round funding into analytics and data collation development. Show less

'Kai-Oi Joyce Yung is becoming something of a regular at Cornerhouse as her innovative, interactive and hugely enthusiastic approach to connecting public audiences with our cultural programmes has proved a particular hit. Joyce has put together fantastic interactive courses for the public to enjoy' Emma Fry, Education Manager

London, United Kingdom

Project managed and delivered in-house strategic communications campaigns, established client as leading health authority in third sector. Proven track record in both crisis management and gaining positive coverage in the media and social media, writing, case studies to opinion pieces to communicate key messages and sustain positive reputation profile building coverage across top tier local to international print and digital media. Brokered influential third party endorsements to engage target… Show more Project managed and delivered in-house strategic communications campaigns, established client as leading health authority in third sector. Proven track record in both crisis management and gaining positive coverage in the media and social media, writing, case studies to opinion pieces to communicate key messages and sustain positive reputation profile building coverage across top tier local to international print and digital media. Brokered influential third party endorsements to engage target audiences. Built a network of key contacts in trade, regional, local and national media. Proficiently used media databases and tools with strong media and stakeholder liaison and relations. Monitored cuttings and issues related trends to pitch angles for copy. Planned, implemented and evaluated competitions, events and internal change management programmes with close cross department teamwork. Lobbied government and NHS, fostered stakeholder growth. Responsible for a number of high profile campaigns and secured coverage in titles including British Medical Journal, Third Sector and The Telegraph and FT. Co-ordinated client call in centre.Example achievements: • Conceived Fit Farm awareness campaign, liaised with Matt Cook to raise awareness for The Great North Run securing coverage in 75 online and broadcast news channels, generated 183% new regional leads• Forged live interview opportunity highlighting testimonial case study on This Morning, reached 1 million viewers and promoting Charity's expert knowledge and sector leadership• Created sponsorship opportunity partnered with John Barnes and devising football gamification platform in risk prevention campaign to BAME audience. Secured 95% user click-through Show less

London, United Kingdom

Managed communication campaigns across technology, consumer, corporate and B2B accounts. Analytical market insight to forecast articles, used FeaturesExec, PR Newswire. Responsible for driving forward client's key message, researched client issues, wrote and distributed press releases to targeted media. Built long-term media relationships and secured high profile coverage. Conceived eye-catching event concepts to elevate brand awareness amongst key audiences. Managed press conferences and… Show more Managed communication campaigns across technology, consumer, corporate and B2B accounts. Analytical market insight to forecast articles, used FeaturesExec, PR Newswire. Responsible for driving forward client's key message, researched client issues, wrote and distributed press releases to targeted media. Built long-term media relationships and secured high profile coverage. Conceived eye-catching event concepts to elevate brand awareness amongst key audiences. Managed press conferences and launches, designed toolkits, edited press pack content and headed briefings. Prepared and supervised production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes. Sourced and managed speaking and sponsorship opportunities. Example Achievements: • Microsoft: Conducted research and pitched security threat opinion pieces in TechNet, IT Server, Computer Weekly, FTIT, Bloomberg, WSJE, crisis management resulting 100% change in customer opinion towards security loopholes policy• Royal Mail: Delivered successful change management campaign easing staff restructuring across intranet to staff bulletin content and organising committee sessions. Eased employee redundancy, boosted morale 88%• Chantelle: Resolved flagging brand reputation organising publishing house tour, secured double spread product placement amongst key consumer titles including Heat, Elle, The Sun, MTV, Time Out Show less

London, United Kingdom

Coordinated high profile consumer and technology focused public relations campaigns to position client as industry influencers and sector leaders. Worked with other departments to develop project timelines coinciding with new product releases and cohesive brand messages. Briefed and media trained spokespeople boosting public and media speaking skills. Built key network contacts, managed client activities, such as select committee appearances, press conferences and product launches.Conducted… Show more Coordinated high profile consumer and technology focused public relations campaigns to position client as industry influencers and sector leaders. Worked with other departments to develop project timelines coinciding with new product releases and cohesive brand messages. Briefed and media trained spokespeople boosting public and media speaking skills. Built key network contacts, managed client activities, such as select committee appearances, press conferences and product launches.Conducted crisis management, new business leads generation, research and strategic planning, tracked e-commerce and network infrastructure trends, managed celebrity endorsements and talent. Responsible for various accounts including: Microsoft, Warner Video, Whirlpool, BT, Lastminute.com and BP Amoco, BT Education, Fed Ex, Defcom, 7, Best of China, Election.com, EMC, Smith Group, iXL Consumer: Starbucks, Inspop.com, Rover, National Tree WeekExample achievements: • BT: Promoted new education online learning software in inventive celebrity endorsement initiative with Scary Spice and Wyclef Jean conferencing publicity stunt. Increased ROI 45% and secured features in key learning press including HR Magazine, Personnel Today• Lastminute.com: Repositioned start-up as entertainment/gifts dotcom leader. Wrote editorial and case studies and mediated founder live profile interviews in BBC to Business Week and Wired. Devised specialist press sponsorship opportunities, increased web traffic conversions 100k Show less

Ba (Hons), Fine Art, 1:1

Activities and Societies: First Class Honours Distinction, Wimberley Award Alan Woods Thesis Prize: Sensory Tech, Politics of Electronic.

Ba (Hons), French Language And Literature, 2:1