Digital marketing consultant helping organizations align digital strategy with mission and marketing objectives• Lead discovery processes to distill client brand and marketing goals and objectives, and develop tactical plans to satisfy client needs and requirements.• Create strategic digital solutions and marketing campaigns from concept to launch for associations, non-profits, higher education, healthcare and publishing companies in South Africa, France, the US, and UK.• Identify and utilize audience verticals and data analytics to design and develop informed digital campaigns and content strategies aligned with the marketing goals of clients.• Build digital experiences including websites, landing pages, blogs, newsletters, event systems and online stores, using search engine optimization (SEO), search engine marketing (SEM) with research-based keyword strategies throughout. Collaborate with cross-functional teams to achieve these objectives.• Produce innovative recommendations to increase revenue, website traffic and lead growth; write creative copy for media campaigns; utilize A/B and serial testing for new campaign strategies.• Analyze websites, key performance indicators (KPIs) and campaign performance to make strategic recommendations to ensure optimum website performance in organic search engine results.

Top PR agency in the Healthcare sector• Tasked with designing, developing, and maintaining multiple client websites in collaboration with the creative and digital teams, to align with the strategic branding and goals for each client.• Developed WordPress driven sites, using appropriate metadata and schema to create custom solutions for medical publications, timelines, profile bios and post templates for articles with embedded multimedia.• Delivering technical and content support to enhance JPAs corporate website and email marketing using HubSpot as the CRM solution.• Fostered collaboration and mentoring to colleagues on the Account, Creative and Digital teams.• Defined SOPs, technical processes, and workflows to provide efficient solutions for internal and external clients.• Ensured that websites meet Accessibility requirements with ADA, 508 and WCAG Compliance.

Association dedicated to International Education and Exchange in the Higher Education sector• Managed new content design and development for the primary website.• Provided day-to-day editorial management of the key strategic messaging pages of the NAFSA website.• Lead the website design and user experience team, focusing on SEO, sitemaps, and content structure.• Provided support to the marketing and web technology teams, on a Drupal CMS.• Published annual reports, awards, and feature publications.• Assisted in identifying the CMS upgrade roadmap and needs for nafsa.org to support site design enhancements, content needs, and user experience considerations.

Globally recognized association and trade show for the Broadcast, Media, and Entertainment Industry• Created the website for “Collectively Speaking”, a virtual event site designed to host virtual events, register attendees, and provide an archive for previous events.• Researched audience development for professional online communities and membership models for content rich websites.• Worked with the team to develop a new Event Registration system based on WordPress Multisite and WooCommerce to enable the NAB Show to take and manage registration and payment for event attendance.• Helped maintain and manage various web properties for the NAB Show team and testing of new sites.

Leading multi-campus South African public research university with nearly 40k students and 4k staff• Instrumental in the complete redevelopment and redesign of two large-scale web projects, including the public facing website which hosts over 20k pieces of content and receives over 200k views per month and the Intranet.• Served as brand ambassador to implement brand consistency across digital touchpoints• Segmented user audiences from scratch and developed research-based user profiles to redevelop the website and intranet to fulfill users’ needs and align with the university’s strategic objectives.• Redesigned the Information Architecture (IA) as well as the look and feel of the website to a “mobile first” platform; replaced the CMS software and content databases with externally supported software.• Updated and implemented website technology management policies and best practices; identified and formalized the use of web social networking tools as well as website content and links to outside resources.• Ensured ongoing maintenance, management, and training on the new sites; implemented governance and electronic workflow for all proposed web postings for approval and promotion.• Collaborated as part of a team with TERMINALFOUR, a Dublin-based company that specialized in working with higher education institutions to deploy their CMS and launch the new sites; provided for full integration with existent e-learning and further consulted on marketing and IT projects.• Contributed to the build of the new Intranet with iSolve, a Johannesburg-based company, ensuring clear, accurate communication both remotely and on site, with their professional services team.• Successfully elevated the university’s brand presence across digital platforms, enhanced user experience, and promoted the university’s reputation while propelling the integration of new, scalable technologies.

• Applied sound information architecture principles in the redesign of the institute’s website; converted to open-source Joomla! CMS managed the design brief and launched a completely new site in June 2008.• Sourced and managed the vendors to migrate and develop the new site.• Led the strategic direction, design, and management of the site as well as content creators; updated and edited content and published regular electronic newsletters; conducted and maintained content inventory.• Strategically applied SEO and promoted the website across digital platforms (Facebook, Twitter, LinkedIn); analyzed web statistics and further assisted in managing the web server and email accounts.• Created the content marketing strategy based on analytics and digital marketing strategies and significantly grew the organization’s online presence with consistent month-on-month traffic growth.• Initiated and introduced a new online content publications such as The Diplomatic Pouch, Weekly Feature, and the SAIIA Spotlight as regular, electronic content vehicles to promote internally produced content on the website to deliver on the strategy.