I joined the American Marketing Association and have worked to resuscitate the local Birmingham chapter and rebuild an improved organization for the marketing community here. I became President-Elect and connected with the national team for guidance as the chapter President and I reconnected with former Board members for information and access to rebuild.📌 Converted the chapter's bank account to nonprofit status and limited fees 📌 Established online banking for the chapter so that future leadership can conveniently manage finances and view statements📌 Established a PayPal account for the chapter📌 Set up a nonprofit reimbursement process for the chapter leadership to formalize expense management📌 Reached out to Presidents of related professional organizations to partner and co-host a holiday party to raise awareness about our associations, network, recruit members, raise funds, and support an Education Fund.📌 Reached out to secure an executive-level guest speaker and coordinate a valuable marketing topic for a luncheon that resonated with our members and guests.📌 Conducted outreach to raise awareness of AMA Birmingham's rebuild to develop a pipeline of potential members and sponsors📌 Recruited volunteers to assist with our events and spread our brand awareness📌 Sourced sponsorships for the organization's events📌 Strategically restructured the Board (roles, duties, deliverables, and placement) based on the needs of the organization and have intentionally recruited/hired Board members to serve for the 2024-2025 term📌 Brought structure to and updated AMA Bham's operations (Slack, Google Drive, files, etc) and documentations📌 Implements strategies for organizational growth, effectively recruiting at least 10 new members📌 Ambassador and liason for organization to build relationships with media and communications professionals to develop future business

As the owner of J. E. Hill Digital Marketing, I've managed and developed website content and grown social media accounts for various industries, including non-profit, food & beverage, health & wellness, automotive, and real estate. I work with you to develop a creative content strategy for your website, newsletter and social media channels. I consult businesses on the ever-changing digital marketing landscape and help them apply best practices. Let's tell your story through content marketing in written and visual graphic content contribution. Let's connect people with the people behind the business.J. E. Hill Digital Marketing does the following:● Creates rich and engaging written and visual content for websites, email and social media● Develops and optimizes website pages for people first and then search engines (SEO) via your content management system ● Speaking engagements to teach others about digital marketing best practices and tips● Consults local businesses to strategically grow their digital presence ● Devises a content marketing strategy for your business● Formalizes and improves digital marketing processes for businesses to operate and effectively reach target audience● Reports to clients about digital marketing analytics and campaign performancesAs a content marketer, I contribute to a business's inbound marketing by creating and distributing valuable information that positions the business as a thought leader and a resource for its target consumer audience. I work to nurture and build customer relationships online. A byproduct is cultivating soft leads through digital marketing channels (website, email, and social media) for your company.

I served as Community Engagement Chair for the inaugural UAB Black Alumni Network Board, officially introduced in 2023. As a leader, I organized, developed, and coordinated community engagement opportunities and events for the Black Alumni Network to connect to UAB and the Birmingham community. We established a BAN presence on GivePulse to recruit and manage volunteers and capture our activities.Collectively, our network has served at least 154 hours so far. The Community Engagement Committee has coordinated or been involved with the following opportunities: 💚🐉💛 Blazer Kitchen volunteering: I coordinated this volunteer opportunity as part of UAB Black Alumni Week in October 2023. We had an exclusive shift for eight BAN members to volunteer alongside students at the kitchen and out in the garden.💚🐉💛 I coordinated 4-8 student volunteers to assist with setup and breakdown of UAB Black Alumni Network-hosted "Bridging the Gap" panel discussion event to connect students and alumni. This event was part of UAB Black Alumni Week in October 2023.💚🐉💛 UAB Homecoming Parade - We had four BAN reps participating in the parade, thanks to encouragement from our Immediate Past President.💚🐉💛 Introduction to UAB Career Center & Handshake: I coordinated an exclusive webinar for the UAB BAN. The UAB Career Center educated us on services and resources available to us as alumni.💚🐉💛 Community Kitchens of Birmingham - Southside Location: We coordinated and volunteered with this nonprofit organization during the Christmas holiday over two days in December 2023.💚🐉💛 Black History Month Social & Serve: UAB Black Alumni-owned business "Lit on 8th" hosted UAB BAN another year for us to mingle, network and donate items to the UAB TRIO program. We had a cartload of deliveries to present to the school. The donation was a SUCCESS.💚🐉💛 Better Basics Community-Wide Read Alouds: UAB BAN had two reps to read at Bessemer elementary schools.

As part of the marketing team, I worked with subject experts to develop content for the company's newsletter, website and special events. I worked with the team to determine topics of focus for pricing strategy and sales training and form B2B content to reach distributors and manufacturers. I wrote, edited and reviewed marketing collateral and manage the company's SEO strategy (such as keyword research). I managed the marketing content strategy and editorial process, formed the organic SEO strategy, wrote B2B press releases, managed vendor publications, and assisted with webinars.🟠 Contributed to an overhaul and redesign of the company’s WordPress website, developing new landing pages with messaging to address target audience🟠 Go-to-market strategy: created engaging marketing content to educate and attract prospects via blog posts, case studies, brochures, eBooks, infographics, and guides using AP Style🟠 Planned webinar topics and set up virtual events with subject matter experts🟠 Optimized YouTube channel, focusing on video content and SEO🟠 Developed content marketing strategy for lead generation🟠 Managed editorial content calendar and maintained project management system to keep team members informed and on track; including hosting meetings🟠 Trained team members on marketing processes and software best practices🟠 Responsible for email marketing using Pardot Salesforce

I worked with subject matters to develop and edit blog posts and articles for the company's content marketing efforts.

Worked in a freelance capacity with the small agency to develop and create original social media content for several of their clients and write SEO blog posts for their website.

Worked with marketing and communications team to develop a social media strategy for the company. Managed company's social media platforms and consulted insurance agents on profile optimization and marketing efforts. Developed content to inform social media audience about life insurance and wealth management.

I managed the company's digital channels, PPC and trained staff and agents on best practices for digital marketing, including website, email and social media.● Increased readership and boosted the company's website reach by initiating new content webpages, such as "About Us"● Grew the company's overall social media following by more than 60%● Led the marketing team’s digital efforts and educated agents on lead generation with social media● Secured influence marketing partnerships through outreach and networking; connected company to Bham Now● Developed digital marketing strategy for promoting the company online, using social media, web analytics, email marketing and search engine optimization

Assisted the print editorial team with their digital presence by managing social media and proofreading articles.

I managed the social media and online presence of 17 dealerships and 5 brands. These were B2C accounts. This included paid media advertisement and digital PR in customer support and reputation management.● Generated direct leads for sales with Facebook advertisement while garnering low cost per click below $0.40 ● Maintained and optimized the local SEO presence of dealerships and social accounts through Moz SaaS● Successfully initiated negative review removal during a crisis ● Organized and managed budgets of over $50,000 worth of Facebook advertising

As an AmeriCorps Member through the fixed one-year-term social justice program in the YWCA, I handled in-house marketing and creative endeavors for YWCA Central Alabama, such as social media outreach, crafting monthly newsletters from the CEO, photography, graphic design for print and digital materials, and video production. I supported the Development and Communications department and assisted the Junior Board in volunteer opportunities towards raising funds for the non-profit organization.● Saved organization money by creating a supplementary email marketing account● Implemented social and email communications to help Kids Korner Luncheon 2015 event raise over $130,000 for nonprofit