Jazmin Guerrero Email & Phone Number

Atlanta, Ga, Us

Established and grew Becalia Botanicals into a respected name within the Latinx beauty space, recognized for high-quality products with cultural significance.Managed all facets of operations, from product development to executing strategic marketing campaigns.Led numerous successful product launches, significantly increasing brand visibility and market share.Forged strategic partnerships and expanded into wholesale, securing distribution through small boutiques and retailers nationwide.Garnered media features in prestigious outlets such as Hola, Mitú, People en Español, Parents Latina Magazine, and Glossy, enhancing brand reputation.Selected as one of 13 featured brands for the Juniper initiative RISE by IMC, spotlighting women-owned businesses at prominent trade shows.Partnered with UPS for a collaborative showcase during New York Fashion Week 2022, further establishing the brand's presence in the fashion and beauty industry.

Spearheaded the creation of proposals and pitches that resonate with large corporations, aiming to establish initiatives that promote and provide exposure to minority-led businesses.Successfully secured sponsorships and partnerships with notable companies such as The Coca-Cola Company, Yerba Mate, and Siete Foods Family, translating into substantial support for events like Hola Mercado.Conceptualized and executed Hola Mercado, a cultural market for Hispanic Heritage Month, drawing in over 600 attendees and spotlighting Latinx and minority-led businesses.Collaborated closely with The Coca-Cola Company to organize 'Mercadito', a tailored market experience for their employees and guests, curating a vibrant mix of brands and vendors.Forging a significant partnership with Americas Mart Andmore, delivering 101 guidance and consulting services to small brands, preparing them for wholesale market entry and expansion.Demonstrated expertise in event planning, brand management, and strategic marketing, reinforcing community ties and enhancing the visibility of diverse entrepreneurs.

Atlanta, Ga, Us

In my pivotal 11-year tenure at McManamy McLeod Heller, LLC, a prominent real estate law firm in Georgia, I played a crucial role in steering the strategic and operational facets of the Corporate Relocation Department.Key Contributions & Achievements:Strategic Leadership: Directed daily operations and long-term strategic initiatives, providing critical insights to senior leadership for informed decision-making.Team Development: Spearheaded a high-performance team, focusing on training, development, and resource provisioning to ensure consistent peak performance.Business Development: Actively engaged in expanding the firm's client base while fortifying existing client relationships, contributing significantly to sustained business growth.Marketing Collaborations: Collaborated with the marketing team to orchestrate large client events and trade shows, enhancing client engagement and retention.Risk & Compliance Management: Effectively managed departmental escalation issues and conducted internal audits to ensure compliance and adept risk mitigation.Service Innovation: Initiated and implemented novel service offerings tailored to client needs, enhancing the overall client experience and satisfaction.This extensive experience provided me with a robust foundation in strategic planning, team leadership, and client relations, skills that I continue to utilize and refine in my current entrepreneurial endeavors.