• Managed user acquisition through paid performance and ASO • Reduced CPA by 5x, increased organic installs by 100%, and increased active paying subscribers by 300%• Consistently delivered YoY revenue growth, achieving 30% revenue growth in 2022. Most notably, registered 61% revenue growth for the iOS app during the same year• Improved Install to paid conversion rate (%) for all apps through paywall and onboarding optimizations• Localized our apps and store listings in 12… Show more • Managed user acquisition through paid performance and ASO • Reduced CPA by 5x, increased organic installs by 100%, and increased active paying subscribers by 300%• Consistently delivered YoY revenue growth, achieving 30% revenue growth in 2022. Most notably, registered 61% revenue growth for the iOS app during the same year• Improved Install to paid conversion rate (%) for all apps through paywall and onboarding optimizations• Localized our apps and store listings in 12 different languages which led to 40% revenue growth• Managed the acquisition strategy for 3 different apps in 7 different types of stores (Mobile app stores + browser extension stores) • Was able to secure a spot among the top 5 in the category rankings for UK, DE, and FR• Set up mobile attribution, email marketing, ASO, Affiliate marketing, PPC, Ad Networks, and more Show less

PureVPN is a bootstrapped VPN service based in Pakistan with over 3 million users worldwide. Their service is available on several platforms including web, mobile apps, desktop apps, tablets, and more. Being responsible for the growth of our apps I tend to work across the AARRR funnel. By helping to set up the marketing engine for the apps we were able to spur growth enabling us to almost double our revenues within a matter of months. We were also able to get some great wins on… Show more PureVPN is a bootstrapped VPN service based in Pakistan with over 3 million users worldwide. Their service is available on several platforms including web, mobile apps, desktop apps, tablets, and more. Being responsible for the growth of our apps I tend to work across the AARRR funnel. By helping to set up the marketing engine for the apps we were able to spur growth enabling us to almost double our revenues within a matter of months. We were also able to get some great wins on the app store rankings as well, outranking our competition in key markets and breaching the top 3 category rankings within most of those markets.Major responsibilities:· Executing a global app growth strategy· Setting up mobile attribution, email marketing, ASO, Affiliate marketing, PPC, Ad Networks, and more· Setting up operational and reporting frameworks· Hiring and setting up the mobile growth team· Conducting regular experiments to improve key growth metrics Show less

Starzplay is a streaming service provider operating in over 21 territories across the globe. It is an entertainment platform providing access to thousands of hours of movies, tv shows and more. SP launched its operations in Pakistan in 2018 through a JV with Cinepax cinemas hence the name 'Starzplay by Cinepax'.What I did during my time there:1) Laid the foundations for executing digital operations and activities for the Pakistan market.2) Developed long and… Show more Starzplay is a streaming service provider operating in over 21 territories across the globe. It is an entertainment platform providing access to thousands of hours of movies, tv shows and more. SP launched its operations in Pakistan in 2018 through a JV with Cinepax cinemas hence the name 'Starzplay by Cinepax'.What I did during my time there:1) Laid the foundations for executing digital operations and activities for the Pakistan market.2) Developed long and short term plans for the business. Translated those into tasks and independently handled most of the execution in a very lean organization.3) Set up mobile + web tracking & attribution using Google Tag Manager, Appsflyer, Google Analytics, Facebook pixel, Google Play Console, Apple Connect, Google Play store, Post Affiliate Pro, Yandex, and more.4) Executed marketing campaigns using paid performance channels, affiliate channels, partnerships, self-serve ad platforms and more.5) Set up reporting frameworks for tracking and reporting of meaningful KPIs such as user acquisition, activation, retention, LTV, ARPU etc.6) Took revenue from 0 to millions (PKR) in a matter of months.7) Consistent CRO of campaigns, content and marketing channels led to a decrease in CPA by 10X and improvement in LTV:CAC ratio to about 2:1 within the first year.8) Worked with product teams in MENA to maintain the health of the service and all associated platforms.9) Greatly reduced agency overhead costs by empowering internal team through training and mentoring Show less

Developing VAS for some of the biggest telecom operators in the country such as Jazz, CMPak Zong and PTCL. Each portfolio included multiple projects such as IVR, streaming/download (App & Web), iOT products, OTT services and more Responsibilities included:- Digital Marketing of telco products- Proposing and launching new products- Managing new and existing productsProjects Include:- Zong Lakhpati offer 2- Zong Mobile Theatre- Jazz Stream - PTCL Live… Show more Developing VAS for some of the biggest telecom operators in the country such as Jazz, CMPak Zong and PTCL. Each portfolio included multiple projects such as IVR, streaming/download (App & Web), iOT products, OTT services and more Responsibilities included:- Digital Marketing of telco products- Proposing and launching new products- Managing new and existing productsProjects Include:- Zong Lakhpati offer 2- Zong Mobile Theatre- Jazz Stream - PTCL Live cricket updates IVR Show less

Managing multiple projects, handling inquiries, making competitive offers, participating in tenders and handling correspondence with principals and clients. Was responsible for getting the company to get a digital presence by getting it’s website developed and setting up their social media channels.Generating leads.Arranging, coordinating and facilitating international project teams with installation, commissioning, trainings and seminars of company products in Pakistan.

Developing business proposals and working on feasibility reports for projects. Major Projects include:- Feasibility Report on PK TV for the government of Pakistan - White labeled app platform for local telecomm operators.Developing and implementing marketing strategies for Digital Social Media of Phoneworld website and magazine.Working on Company Magazine (PhoneWorld) as sub-editor and content writer.Also representing Qualcomm in the region in various… Show more Developing business proposals and working on feasibility reports for projects. Major Projects include:- Feasibility Report on PK TV for the government of Pakistan - White labeled app platform for local telecomm operators.Developing and implementing marketing strategies for Digital Social Media of Phoneworld website and magazine.Working on Company Magazine (PhoneWorld) as sub-editor and content writer.Also representing Qualcomm in the region in various conferences and organizing workshops in multiple cities. Show less

 Worked with multiple NGOs doing research and community work focusing on social uplift. Learned about different cultures, integration, interaction and most of all team work. Worked with multiple team members