Jazlyn Rodriguez Hernandez Email & Phone Number

Fort Worth, Tx, Us

Arlington, Texas, Us

•Orchestrate End-to-End Content Strategy for Los Rangers Rebrand: Develop a content-first strategy to celebrate Latino culture through fashion, music, food, & art, driving the reimagining of the Los Rangers rebrand from ideation to re-launch•Execute Bilingual Content Production: Edit bilingual videos for social media content reflecting brand’s voice & culturally resonate with diverse audiences across all channels.•Strategize Social Media Operations: Plan & oversee content schedules to ensure optimal timing & platform alignment, boosting engagement & extending reach.•Capture Culturally Authentic Experiences: Gather live content from the ballpark that highlights Latino heritage (e.g., Mariachi de los Texas Rangers, Viva Tejas event series, culinary offerings), enhancing the fan experience.•Curate & Update Hispanic Heritage Month Webpage: Oversee content revamps that feature year-round Hispanic celebrations, spotlighting Hispanic artists & businesses.•Present Strategic Visual Storytelling: Develop vision boards & presentations that communicate the Los Rangers brand’s cultural narrative, keeping content aligned with fan interests & values.•Lead Lifestyle Content Initiatives: Create impactful content around fashion collaborations & streetwear, driving cultural relevance & building fan excitement.•Foster Cultural Connection through Content: Design content that seamlessly blends Hispanic traditions with the Texas Rangers brand, creating an inclusive fan community.•Maintain Consistent Brand Voice: Develop all Los Rangers content with a unified voice, aligning digital assets with overarching brand story & cultural narrative.•Engage Fans with Cross-Platform Storytelling: Produce culturally enriched content across social media channels, fostering cultural pride & connection among Hispanic fans.

Website designer - Redesigned the website of Action Youth to provide donors and community members with a simplified user experience upon site visitation- Uploaded images taken during Summer 2022 internship and throughout school yearAnnual Report Project Manager- Oversaw the design development and implementation of content needed for the 2021 annual report Social Media Manager/ Content Coordinator- Management for organization awareness initiatives - meant to bring awareness to the community, partners, and donors, informing community about "Who Action Youth is." -Initiatives include: "What we do" "Our story" and "Our impact" - Contribute to marketing strategy by leveraging social media to identify and acquire donors or volunteers- Develop social media marketing plans and programs for each event and direct donor support- Establish new approaches for market development and consult with internal management to ensure that the mission of Action Youth is always reflected in social media

- Ensure all operations run smooth and effectively by fulfilling customer and franchisee orders- Create and design content for social media as needed, deliver effective and informational details in both social media posts and responses to inquiries, manage cash received from clients- Support customer experience by providing individualized solutions

Assisted with the production of video boards during athletic competitions from pre-game warm-ups through post-game interviews (~7 hrs./wk.)- Operated Crossfire, Blaze and Tricaster for in-venue productionFilm, edit, and produce content for TCU Athletics on an as-need-basis

- Spearheaded an innovative content strategy, exercising full creative freedom to explore diverse styles, bringing a fresh perspective to the business owner and audience, while also streamlining the filming and editing process for a more dynamic online presence- Aligned merchandise promotions with key sports events, including the NFL draft and TCU baseball's journey to the finals in Omaha, crafting on-trend content that resonated with fans during pivotal moments and elevated overall engagement- Spearheaded the creation of engaging and trending content to enhance overall customer affinity - Conducted interviews with prominent buyers (students, alumni, and former athletes) producing engaging content that amplified their unique connections with FANS merchandise to reinforce brand affinity within the TCU sports community - Developed and executed behind-the-scenes content initiatives, providing customers with an exclusive glimpse into the inner workings of FANS, detailing the meticulous process of item selection - Facilitated a deeper connection between customer base and FANS brand by fostering an appreciation for the passion and effort invested in delivering unique merchandise experiences - Utilized multimedia tools for social media platforms, including TikTok and Instagram, to drive brand visibility and audience engagement - Contributed to the overall digital marketing strategy, focusing on organic content to support brand initiatives and expand the online community footprint

Bachelor'S Degree, Marketing, Entrepreneurship & Innovation

Education record