Jazmine Liu Email and Phone Number

 The corporate director to promote the HMC and its distinguished tailor made loyalty programs to five star luxury hotels or hotels chains in China region directly report to Vice President Asia Pacific. Account Acquisition & Management Secure long-term loyalty marketing program contracts with high profile five Star Hotels & Hotel Groups Continually develop & qualify target market database of 5-Star Hotels & Hotel Groups Present HMC solutions (paid membership SME programs and VOILÀ) and meet regularly with prospective decision makers at Executive level Conduct regular meetings with HMC clients (GM, VP of Sales & Mktg.) to ensure positive relationships Set marketing plan to help achieve yearly set revenue targets Manage HMC clients’ Customer Relationship Management (CRM) efforts and develop marketing campaigns to increase membership activity Gear all sales & marketing activities to achieve/exceed the business revenue targets by hotel & region Develop strategy for new acquisitions of hotel partners, and client hotel replacement if contracts are not renewed Manage and update regularly hotel training, program collateral, tracking software installation, and other related activities Maintain thorough knowledge of the hospitality industry and trends within the region

KEY RESPONSIBILITIESThe airline area sales manager to lead a team of 5 sales staff to promote their airline in an effort to sell Air New Zealand in Shanghai and other 10 provinces in Mainland China-Develop sales, capacity, and pricing strategies that will enhance route profitability in conjunction with Network Revenue ManagementGenerate maximum profitable revenues & passenger volumes for the company through directing & focusing the sales team to an agreed plan & activity. Establish the presence of the airline as a major quality brand in China marketBe responsible for ensuring operational excellence while planning, developing, and managing Passenger sales resources in Shanghai and other 10 provincesPossess excellent Customer Relationship Management skills and will understand how to drive revenue and contribution for the overall passenger sales businessGrowing revenue and controlling costs in a highly competitive environmentDirect daily activities of sales executives to achieve sales goals, monitor and support centers service operations. Guarantee all sales team members adherence to all policies and proceduresACHIEVEMENTSJasmine led the newly restructured sales team to improve the historical problem of low yield group business from China by 40% increment by implementing new pricing structureSuccessfully established and consistently develop New Zealand to be the ideal destination for MICE through various marketing activities. As the result,800 passengers travelled on Air New Zealand at total revenue is more than CNY 8,000,000, which improved the route yield by approximately 17% Successfully promoted New Zealand with new concept of “luxury destination” to China Market by launching new tailor made luxury travel products with some new travel interests or elements inclusive of Ski, Wine tasting, cruise and Golf etc.

KEY RESPONSIBILITIES The Senior Sales Manager of Eastern China leading a team of 6 sales staff for corporate and travel industry sales. (equivalent of Hotel Director of Sales & Marketing)  The ‘Marketing Liaison’ for Qantas Airways in China working closely with Qantas’s offices in Hong Kong and Australia together with Tourism Australia, Australia Consulate, tourism bureaus, Chinese travel industry and third party marketing partners. Assisting the General Manager China to manage the daily overall sales operations in Shanghai region to achieve sales targets, marketing, financial and customer satisfaction objectives.  Responsible for planning sales and marketing targets, and then ensuring these targets are met through promotion, advertising and PR, maximizing revenue.ACHIEVEMENTS Jasmine led the sales team in 2006 to exceed the yearly sales revenue budget by in excess of 10% (first time in the Qantas local sales history). Successfully launched FIT BSP agent incentive program enhancing Qantas market share in the segment of FIT including corporate, VFR, Leisure and education by 13% Successfully introduced the “Student Pack” program in China Market which grew the Qantas Student Market share from 7% to 16.4% in Shanghai by the end of the year 2006 Central in organizing the first major ‘VISA’ credit card promotion “Visa for VISA” targeting 2.5 million VISA Gold Credit Card Holders and 60,000 VISA Platinum Card Holders in China. Also incorporated a major consumer marketing campaign including outdoor signage, television & press advertising and all vertically integrated with the major players of the China travel industry.

KEY RESPONSIBILITIES Lead and develop 9 staff ion the sales & marketing team. Marketing analysis and strategy development. Executive member of the pre-opening team set up. Development of a detailed critical path including establishing budgets and manning guides.ACHIEVEMENTS  Within the 4 months of soft-opening period, achieved an average occupancy of 54.3% and subsequently a first year occupancy average of 82.1%. Constantly lead the five star competitive set in occupancy and average room rate. Managed both soft-opening event and grand opening ceremonies, press campaigns and various in-house activities successfully.OTHER RESPONSIBILITIES  Implementation of systems and operating procedures, development of departmental handbooks  Preparation of the entire marketing plan, including pre-opening advertising, sales promotion, and public relations Design and production of all the media collaterals including brochures, flyers, newsletters, media kits etc.  Establish and maintain close partnerships with Fraser Hospitality’s senior executive management, providing appropriate communications, strategy and tactics plans to synergize with brand and business objectives Develop and implement marketing strategies for China market in order to enhance brand awareness for the company through media relations, marketing events, and overall external communications initiatives. Liaise closely with corporate office based in Singapore to push global network business strategies and opportunities.  Participate in all the corporate events, trade shows and other business corporate activities. Source, negotiate and undertake agreements with third party marketing partners such credit card companies, travel agencies, wholesalers, property agents, booking centres etc. The establishment of the reservation system for the property. Hiring and ongoing training of staff in sales skill training, marketing knowledge training etc.

KEY RESPONSIBILITIES Lead the rooms and catering sales team of 12 staff to achieve revenue targets for rooms, catering, office, serviced apartments and club membership. ACHIEVEMENTS  Exceeded the rooms revenue budget by 26% (July 2003 – June 2004) Exceeded the catering budget by 20% (July 2003 – June 2004) Awarded as the best RPI within Starwood Asia Pacific region (revenue per available room) Increased market share from 17% to 24% with in the five star competitive set by the end of 2003OTHER RESPONSIBILITIES  Planned and implemented the marketing strategies with strategic plans.  Constant analysis of sales and marketing data to ensure sales and marketing strategies and the product were in line with market needs and requirements.  Manage the sales & marketing department’s daily operation, and ensure all daily tasks are completed on time. Manage the sales staff performance seeking constant improvement by mentoring staff and enhancing skills. Lead and supervise the public relations team in handling all press releases, press conferences, interviews, and varies hotel events in order to achieve the company targeted market share and brand awareness objectives.  Represent and promote the property by maintaining constant contact with corporate, travel industry and website base booking centres both domestically and internationally.  Participate in domestic and international sales activities such as road shows and international & national travel fairs. Organised presentation or sales training for the sales and marketing team in order to constantly improve their abilities and qualifications. Developed the communication, administration systems and procedures