Jazmine Gonzalez Email & Phone Number

Seoul, Korea, Kr

• Spearhead and execute full-funnel digital marketing strategies for the U.S. market, encompassing acquisition, engagement, and revenue-driving initiatives, while managing a multi-million-dollar budget.• Lead multichannel campaigns to drive sales across key platforms including DTC, Sephora, Amazon, and other retail partners.• Partner with PR, organic social teams, and in-house designers to create cohesive, high-impact content for paid media campaigns.• Oversee and maintain relationships with media agencies and vendors, ensuring alignment with KPIs and seamless execution across platforms such as Meta, TikTok, Reddit, Pinterest, Search, YouTube, and CTV.• Develop and manage the annual media budget, leveraging data-driven insights to optimize ad copy, creative assets, landing pages, and bid strategies for maximum efficiency and impact.

San Francisco, California, Us

• Manages $12MM+ yearly ad spend and lead teams of shopping specialists & SEM analysts• Effectively leads client communications (weekly, monthly meetings, and QRBs) with stakeholders• Builds customized media plans & forecasted budgets based on data analysis and client goals• Account Lead overseeing SEM, Social & Creative Producers to ensure media strategy is aligned with goals along with testing initiatives, such as, platform betas, bid strategies, & creative learnings

San Francisco, California, Us

• $7MM+ yearly ad spend under management for a portfolio of B2C & user acquisition clients• YouTube Lead Agency Specialist - Top expert & thought leader, helped develop track training & resources for YouTube and led consults for larger clients • Mentored new Account Managers in recent transitions from analyst program as an extra resource for Paid Search & YouTube related items • Directly manages SEM campaigns including all client contact, establishing goals, developing strategy and monitoring performance, optimization, and reporting, while driving improvements in KPIs• Account Lead Support role for a large D2C paid media client, assisted with directing overarching digital strategy & budget allocation across SEM & social

San Francisco, California, Us

• $5MM+ yearly ad spend under management for B2C search clients• Autonomously build and manage paid search efforts within Google, Bing, and YouTube • Create and optimize campaigns ranging from Display, Discovery, Dynamic Remarketing, Gmail Ads, YouTube, Shopping, Smart Shopping, Search, RLSA and Dynamic Search.• Customize strategies to exceed client goals based on CPA, ROI, Revenue, Conversions, Non-Brand Goals, New Customer Acquisition, and more.• Create quarterly business reviews and client-facing presentations to outline performance, insights from testing, trends, and opportunities to grow.

San Francisco, California, Us

• Assisted Account Managers with strategy, analysis, and execution on B2C & B2B paid search clients. • Performed standard SEM optimizations such as keyword research, ad copy creation, ad extensions, negative keyword management, ad copy, and landing page testing.• Created optimization plans based on analyses to reach account goals, ranging from ROI, CPA, or Revenue goals. • Performed account analysis including geographic analysis, ad scheduling, device, search partners, auction insights, etc. to identify trends to use for growth or efficiency optimizations.

London, England, Gb

Orlando, Florida, Us

• Conducted deep dive analyses of marketing campaigns and provides strategic recommendations that improve media efficiency and ROI across all marketing channels.• Performed analysis for individual online tactics, such as, paid search, display, video, and paid social, measuring the impact each had on website engagement and ecommerce, resulting in effective strategic recommendations to leadership. • Worked closely with implementation and tagging teams to set up campaign tracking codes that provide the backend data which allow our team of analysts to answer business questions provided by leadership.• Audited internal marketing data systems to ensure clean, vetted data is being analyzed and presented to executive leadership.

Kissimmee, Fl, Us

• Used KPI’s and measurable metrics to create segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates by 20%. • Scripted outbound marketing using Constant Contact that targeted over 500 contacts and increased by 5% each month. • Interpreted site metrics to monitor traffic and landing pages to implement design changes that increased engagement by 10%. • Assisted with the proposal development process by identifying bids, tracking development, formatting and proofing submissions with multiple authors, and submitting the final proposal.

Us

• Collaborated with the Content Manager to write and edit content for website, social media, and bi-weekly internal newsletter.• Analyzed website metrics and identified audience overview, new users, page views, and recommended modifications based on the user experience and common devices. • Decreased bounce rate and increased session duration by 10% by updating website content to be more informative and user friendly based on insurance plan options.• Enhanced the marketing techniques by implementing new guidelines for social media usage and provided a tutorial on how to use each platform.• Produced creative content for events, using Adobe and Canva to create flyers, t-shirts, and social media advertisements.• Created templates for an internal event naming guide to use for advertising events on the website.• Coordinated the annual corporate day of service volunteer opportunity.

Orlando, Florida, Us

Divinitas is a full-service exhibit agency offering custom and rental exhibit design, fabrication, and all related show services. • Used lead lists to engage in direct phone calls to prospective clients to identify potential projects.• Utilized video email software for personalized contact and email strategies to engage new prospects.• Coordinated a marketing plan by sending out 200 mail invites to an open house event, leading to $1 million revenue in sales.

Created an online clothing store during high school because of the high demand for shorts I created and designed for fun. I realized the interest my peers expressed in the shorts I made and took advantage of this opportunity. It started off with just denim shorts but then grew to a fully online women's clothing store. I managed my own revenue, expenses, inventory, and marketing. • Created an online clothing store utilizing Storenvy and managed the revenue and expenses.• Generated over $7,000 in net sales and organized over 200 shipments all throughout the United States with Stripe and USPS.• Provided quality customer service to clients by responding within 24 hours via email.• Organized shipments and packaged orders all throughout the United States with Stripe and USPS.•Managed social media and monitored the analytics to measure the success, identified the top referring URL’s and increased traffic by 15% and focused on Instagram engagement to boost sales.

Bachelors Of Science In Business Administration, Marketing

Education record