Specialties: Digital Marketing ● Social Media ● Integrated Brand, Product, Marketing & Sales Strategies ● Global Brand Vision, Strategy & Development ● Positioning & Repositioning ● Business Planning ● International Distribution - Extending Global Reach ● Innovation ● Product Design & Development ● New Product Categories & Line Extensions ● P&L Management ● Strong Results Orientation, Metrics Driven ● Team Building & Management ● Crisis ManagementStrong passion for music with keen knowledge of current music trends and pop-culture savvy as a result of enthusiastically researching new trends in music, media and technology.Proven record of steering a digital product from concept to execution in support of business goals and strategic marketing programs. Solid leadership skills; able to guide top-performing marketing teams; adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts.Currently the Director of Digital Marketing for Island Records/Universal Music Group, Jazmine Valencia oversees some of music’s biggest artists. In her current role, Ms. Valencia oversees all digital marketing, e-commerce, social strategy and new brand integration partnerships. Jazmine’s counts a broad range of superstar artists, across genres including Bon Jovi, The Killers, Fall Out Boy, Avicii, Neon Trees, American Authors, and Shawn Mendes to name a few.In 2014 alone, Jazmine appeared on industry panels including “Marketing Across The Digital Divide at the Driving Vision to Reality conference in George Washington’s Women In Business Convention; "There’s No Business Like Show Business: Behind the Scenes of the Media and Entertainment Industry" at the Harvard Intercollegiate Women in Business Convention, and "Branding & Bands- Right & Wrong Ways to Do It" at SXSW.