Jazmin Jones Email and Phone Number

• Deliver memorable digital experiences to consumers through owned channels (websites, applications, etc.), building long-term relationships with our consumers that ultimately lead to digital transactions.• Leverage digital owned platforms on an OU level through an integrated partnership with category teams (brand and content), end-to-end connections, Global Platform Services and Global Digital.• Manage the execution of breakthrough digital experiences to drive business results, optimize efficiencies with an agile mindset focused on timely delivery and within budget.• Own and manage agency relationships with ability to hone and clarify digital consumer experience strategies, inspiring agency partners to develop and implement bold activations along a connected consumer journey.• Co-led the successful development and launch of +one by Coca-Cola, a cutting-edge consumer loyalty app available on both iOS and Android platforms. Collaborated seamlessly across diverse teams, including internal Martech, design agencies, developers, legal, and QA testers.• Led a strategic initiative to migrate and consolidate all Coca-Cola brand websites in North America (Canada and US), demonstrating proficiency in both technical backend and front-end design. Deliberated and made informed business decisions on feature inclusions for the new site, orchestrated feature launches in Canada, and fostered collaboration with cross-functional teams, including Martech, Global Digital Marketing, and agency partners.

• Full-time short-term assignment on the Global Network Operations and Marketing Capabilities team.• Establish comprehensive processes, governance structures, and a strategic roadmap for optimizing Intercom, an AI-supported online chat support tool.•Innovate and implement process enhancements for Intercom tickets and resolution processes, contributing to heightened efficiency for support resolution.•Develop use cases, and strategy for AI capabilities within Coca-Cola's internal platform, collaborating with the internal AI team on capturing business requirements, implementation of the solution, and testing.•Manage content strategy with agency partners for migration and updates of our internal digital platform, reviewing and approving webpage copy, video scripts, videos, UX, and overall content strategy.•Partner with the Product Owner to manage the strategy and development of the new version of the internal platform, reviewing and approving UI, attending development meetings, and developing the campaign strategy for the platform's release.

• Identified needs of digital audiences (external and internal) and develop the future state of customer facing and employee facing content management platforms.• Monitored, reported and improved site performance including site search, quality assurance and accessibility.• Managed electronic ticketing platform (ServiceNow) to handle inbound site update requests.• Managed internal stakeholders to ensure accurate and optimized content on SharePoint for employees, and Sitecore for customers. • Manage and complete digital projects with agencies and third-party vendors.

• Digital manager on global cross-functional integrated marketing campaign management team, supporting Enterprise Functions in Strategy and Consulting. • Collaborate with the campaign manager, social media lead, and cross-functional teams to design and implement digital marketing programs for medium and large-scale marketing campaigns. • Manage activation of content across multiple digital channels, ensuring proper tracking is implemented. • Manage overall web presence for Enterprise Functions, proactively analyzing page-level performance, and recommending actions that ensure maximum effectiveness of marketing objectives, and creating the optimal customer experience.• Collaborate with analytics and insights team to analyze the performance of digital channels and marketing programs.• Launched the Business Functions Blog using WordPress.

• Manage day-to-day digital platform needs in the Sitecore content management system (CMS) including new page production, content updates, and ad hoc requests.• Participate in UAT efforts and collaborate with Product Manager, Business Analyst and IT Development team during sprint development.• Lead demand generation strategy by developing and deploying strategies to drive qualified leads using marketing automation, CRM platforms, and other digital channels.• Manage all email marketing and marketing automation programs.• Collaborate with the Global Digital Marketing and Customer Experience team colleagues to support and optimize digital marketing strategies and plans.

• Maintain and update PrimeRevenue corporate website with new created content and media/press updates using WordPress.• Hone and improve conversion strategies to drive high quality leads, MQLs and SQLs.• Manage and complete digital projects with agencies and third party vendors.• Create emails, landing pages, forms, nurturing programs and reports in Pardot. Perform A/B testing on all campaigns and programs.• Collaborate with content marketing team for appropriate content delivery based on customer journey to drive revenue.

• Developed and owned annual strategic digital roadmap, the Digital Evolution Plan, for Digital Strategy & Operations team.• Developed strategic operational processes to efficiently complete digital projects and requests.• Worked cross-functionally with integrated marketing communications team, IT, external agencies, and brand marketers to implement initial digital execution of integrated marketing campaigns (Commercial Programs) on KCProfessional.com.• Managed and completed break/fix content updates on KCProfessional.com using Sitecore CMS. • Managed and completed ad hoc projects and digital requests with IT, external agencies, or third party vendors.• Collaborated with Sr. Omnichannel Analytics Manager to implement SEM, SEO, and PPC strategies.• Owned risk mitigation and listening on KCP social channels (Facebook, LinkedIn and Twitter) using Sprinklr.

CRM: 2015 – 2017• Supported the customer relationship management (CRM) team to execute a best-in-class CRM program for all brands. • Worked with brand marketing and third party vendor, Salesforce, to develop email marketing communications to meet brand objectives. • Used analytics reporting tools (Tableau and Salesforce Marketing Cloud) to develop post campaign reports and offer recommendations for campaign optimization based on data. • Worked with a B2B brand to develop dynamic and responsive email templates, create permission pass email campaigns, develop and deploy the welcome series campaign as well as several other automated drip campaigns in Pardot.• Worked with B2C baby brands to develop responsive email templates, welcome and reengagement series campaigns, and offer guidance on promotional email deployments from Salesforce Marketing Cloud.• Implemented preference centers with standardized content fields for all Newell Brands and work with the digital marketing team to ensure that newly designed brand websites will launch with standardized data capture points.• Developed a newsletter to socialize CRM to the entire marketing and consumer marketing insights departments within the company. Digital: 2014 – 2017:• Used digital process (requirements, UX wireframes, prototype, UAT) to execute digital campaigns and landing pages for brands. • Worked cross-functionally with e-commerce, e-business (IT), agencies, and brand marketing teams to support digital projects and global product launches.• Managed global migration and re-launch of dymo.com for US and EMEA regions. Managed project plan, translations content, catalog accuracy, product descriptions and pricing for new sites. • Managed and updated marketing content, catalog accuracy, product descriptions and pricing on Rubbermaid and DYMO websites using IBM Websphere Commerce. • Managed “Where To Buy” software implementation for dymo.com with e-business, marketing, and vendor.

•Worked with project sponsors and managing editors to evaluate business and functional requirements for product launches to understand content needs for ups.com and develop an implementation strategy.•Managed a team to implement pricing updates across all global UPS websites – one of the company’s most critical bi-annual initiatives.•Wrote, edited, and revised web content to ensure content compliance with editorial, brand, and design standards. •Facilitated content translations (text and media) within the CMS and managed translations coordination for web content with partners in other countries.•Participated in 24/7 on-call urgent communications rotation and posted delivery disruption messages on the homepage of ups.com.

•Wrote, edited, and revised web content and ensured content compliance with editorial, brand, and design standards.•Developed and manipulated content, and facilitated content translations (text and media) within the CMS.•Executed general content maintenance for ups.com - identified defects, revised content, and republished content on ups.com.

•Managed and updated content on the corporate website, Facebook, Twitter, Pinterest and WordPress accounts.•Wrote copy for jwhomes.com, uploaded photos, built web pages in the CMS using HTML, and implemented minor edits on photos and graphics for website with Adobe Photoshop.•Developed “Welcome Home” series for the corporate YouTube channel – Wrote/edited/ starred in all videos.•Used Google Analytics, Bit.ly Statistics, Hootsuite and Facebook Insights to measure effectiveness of social media campaigns.•Used Silverpop email marketing service to upload customer databases, create queries and distribute marketing emails.

•Assisted with Gwinnett Technical College's media relations and wrote press releases and media advisories •Wrote marketing collateral for Gwinnett Technical College including the @Work Gwinnett quarterly newsletter •Coordinated fund raising efforts, updated web copy, and handled media relations for The All Are Our Heroes Project • Lead effort to develop web copy for a non-profit medical clinic, The Hope Clinic (www.hopeclinicgwinnett.info) • Wrote feature articles, advertising, advertorial copy and assisted in editing for Gwinnett Magazine •Wrote the weekly electronic newsletter, A-List, for Gwinnett Magazine •Responsible for social media messaging for several clients including Gwinnett Technical College

•Utilized Word Press, Facebook, and Twitter to communicate with over 25 apartment communities •Worked with clients (apartment communities) to develop communication strategies for their social media •Used Microsoft SharePoint to develop wiki pages and communication strategy profiles for apartment communities

•Coordinated on-site flu clinics for four major markets in the Southeast•Worked closely with sales team to maintain client relationships with human resources department at major companies•Managed schedules for nurses and medical assistants in four markets in the southeast

•Wrote press releases for Gwinnett Technical College and developed copy for their Veterans Affairs website •Developed marketing collateral , web copy and lead social media and media relations efforts for All Are our Heroes •Wrote advertising and advertorial copy for Gwinnett Magazine and Gwinnett Business Journal •Wrote feature articles and assisted in editing for both Gwinnett Magazine and Gwinnett Business Journal

•Worked with off-site traffic and creative teams to create, expedite and ship print ads and TV spots for the southeast region •Monitored sales trends and assisted Account Managers with choosing appropriate TV spots•Designed and wrote a monthly marketing newsletter for the southeast region that received national recognition

•Maintained print production schedule for print advertisements •Routed advertisements between account management and creative department •Was given leadership over major client accounts including Intercontinental Hotel Groups and Piedmont Hospital