Worked with the Pepsi LIFWTR brand to engage influencers and artists for the Black Art Rising initiative, as well as develop the paid content strategy for launch resulting in millions of impressions and positive sentiment.

•Manage all of Porsche’s global owned social platforms and provide strategic and tactical recommendations for how external social platforms and technology can increase reach and engagement across all campaigns• Develop, produce, create and curate social media content calendar to live across global and local channels that ultimately facilitated the growth of the Brand’s global Instagram page from 250k followers to over 18+ Million followers • Led industry benchmark setting social campaigns for the launch of 911 and 718 Boxster, which resulted in double-digit brand lift and recall. • Launched first-ever Snapchat campaign that resulted in the highest conversion rate that Snapchat had seen to date• Successfully implemented first-ever influencer campaign for 718 Boxster campaign aligning with the Circuit Playground activation over delivering on KPI’s by 225% • Assisted in the development of the global social crisis communication process with Legal, Customer Commitment, and Public Relations• Created cross agency global newsletter “Porsche Digital Gram” to analyze trends in new media to ensure forward thinking approach • Aggregate and analyze competitive brand/model activities and provide regular reports regarding competitive activities, messaging and key marketing performance insights• Manage social campaign budget tracking, timely invoice processing and payment• Steward a cohesive strategic connection between off-line, digital, mobile, technology and social elements of all campaigns especially related to new audiences • Partner with CRM to identify key research needs, recommend research initiatives, execute research programs and collectively evaluate results

Marketing Communications•Led targeted media integration which included paid media, social media, and events to produce video content and unique web hub that ultimately led to generation of Porsche prospects•Communicate with regional managers to ensure effective planning and implementation of market specific traditional/social media integrations and events to support national campaign goals•Led the development, management and implementation of a comprehensive content calendar which included product launches, Porsche Club activities, and corporate events that led to centralized tracking of all marketing activities •Leading communications campaigns encompassing special launches •Leading a project that encompasses social media, newsletter, Porscheusa.com’s banner rotation and content calendar to ensure “always on” content and create a 360° look at the brand•Creating a new audit process for Porscheusa.com to ensure timely and accurate updates to the Brand's website•Manage the legal and product approval process for public facing assetsSocial Media •Maintained social media editorial calendar that facilitated the growth of the brand’s global Instagram page from 250k followers to over 700k followers in less than 5 months •Collaborate with global team to develop, manage, and evaluate successful social media campaigns•Managed social media community to ensure the proper handling of issues within a timely manner•Created a comparative analysis in Procurement’s Triple Bid process for the consideration of a social media vendor•Develop and monitor benchmarks for measuring impact of social media programs by using growth KPI’s•Collaborate with interdepartmental/intercompany team to develop and manage successful media campaigns•Trained social media personnel on the Porsche Car’s social media process to ensure effective usage of official Brand social channels

• Manages product development process through decisive planning and evaluation• Develops and implements plans for the marketing and promotional strategies • Responsible for forecasting trends for optimal sales results • Oversees the overall branding messages to ensure brand awareness

• Sold over 130K in merchandise within a month, while supporting the team in operations and visuals• Top Sales Representative within first two weeks of seasonal employment • Helped increase accessory sales by 22% YOY by managing multiple customers with highest level of experiential service

•Worked on a team that implemented promotions for Own Network, Wolf on Wall Street, Nikki Minaj, Mona Scott Young, TV One, and BET•Increased client satisfaction by collecting data and maintaining reports for press outreach, social media, and client recaps•Supported team in creating and planning events for clients, including implementation of operations plan for day of event•Implemented the social media strategy for event activations

•Managed a team of five to become the top enrollment and student retention team •Successfully qualified, recruited, advised and retained students through consistent relationship development and decisive planning to exceed goals (Salesforce)•Managed recruitment events across Ohio to ensure optimal visibility for the university•Spearheaded Post-Secondary Enrollment Options Program reinstatement for underserved students to attend college while in high school

•Processed students’ information for admissions into Graduate Pharmacy program•Maintained internal data, such as tracking students’ receipt of diploma•Streamlined processes for sorting and distributing interoffice mail •Simplified an organizational system for students’ files in order to easily retrieve them

•Responsible for maintaining the appearance and reputation of The Hub•Operated phone lines for the Hub at Cira Centre and the Hub City View•Managed meetings and special events for 2-500 attendees•Built and maintained relationships with customers at The Hub•Researched LEED Certification of “Green” organizations

•Worked with the Development team to coordinate successful outreach plans for fundraising events such as The Minority Business Plan Competition•Assisted program managers with increasing participation and improving programs for Project Great Potential & Youth + Education = Success•Successfully interacted with media to maximize exposure and promote company initiatives