Devised strategies for ecommerce and lead generation campaignsCreated sales funnels to walk end users from cold leads to buyers to repeat customers Used market research to identify customer avatars, craft business USPs, and create lead magnetsCreated and optimized landing pagesManaged email marketing automation including A/B testingLaunched and managed campaigns via different platforms, mostly Facebook™ adsHired and worked directly with a website development company (consultr.net) to specify and build websites for clientsImplemented and managed a CRM system (Insightly)Automated marketing campaigns using Shopify, Amazon, Google PLA and AdWords, Google Pay-Per-Call, Facebook, Instagram, YouTube

Executed multifaceted marketing plan on budget using promotional item giveaway, Instagram, Facebook, YouTube, and print media promotionsManaged a $10,000 monthly marketing budgeUsed Excel spreadsheet to monitor budgets, create projections and report to stakeholdersCreated viral social media content for Facebook, YouTube, Instagram and emailWrote unique content revolving around food, cooking, and world culturesWorked directly with PR companies (Melissa Libby and Kitsy Rose) to manage events and TV appearancesWorked with branding and marketing agencies (Vigor Branding and Audible Thwap)Worked with a technology company to create a custom appDelivered email automation sequences to promote branding and bring foot traffic

Managed the AdWords account, 2 websites, and other online assets including an Amazon account for company selling over $300,000 of skin care itemsCreated PowerPoint presentations and presented to clients and business partnersCreating B2B campaigns via email to reach retailers who worked with the competitionOrganized and participated in numerous trade shows including the Gift Show at the AmericasMart

Reduced transportation spent budget by 27% in 2 yearsImproved turn-around time for issuing new orders by 10%Implemented ISO 9000 in a 70-person organization