We are New Mexico! And per Nielsen, at a 31-share of the craft segment in New Mexico, SFBC has as high a home-state share of the craft segment of any brewery in the US! We've also achieved a > 60-share of local craft in New Mexico.

Leading an all-world sales and marketing team to exceed volume and profitability objectives. In 2017 we grew +24% while pulling out of two non-core markets. In our home state of New Mexico, where we are the original and largest in-state brewer, we grew +28% and +39% in chain off-premise. Regional brewers (> 15K BBL) grew 1.3% cumulatively in 2017. We accomplished this volume growth while dramatically improving profitability per case through creation of new processes and better sales execution.In 2018 SFBC grew 37% in our eight state sales area, and +47% in New Mexico.Day to day:- Sales team: Leading a team of four rockstar field sales managers to over-deliver against our aggressive growth plan. Develop go-to-market plans with aligned pricing and incentive strategies with wholesalers, and leading the charge in chain customer development.- Marketing team: Leading the process of evolving our brand, achieving continuity across all touch points, development of best in class, brand-led sales materials and programming, media planning and execution, and providing leadership to our Events Manager and Marketing Manager.- Leading short and long-term volume and revenue forecasting, and working collaboratively with production, shipping and warehouse, and our wholesaler network, to ensure accurate forecasting, timely ordering and maximum profit realization.

Tough business terrain demands vision, leadership and creativity! Every business, big and small, is confronted with their own "wilderness" at some point in time. WNC was created to provide small and mid size businesses with the expert guidance necessary to navigate complex situations, drive change and solve problems. Our mission is to become your partner, ally and friend. We listen, we're flexible and we'll help you plot the right course forward for your business. WNC offers: - Management and strategy consulting services - Full service sales and marketing solutions - Start-up consulting and management - Corporate partnership development and sales Specialties: - Beer and Beverage: sales strategy, pricing strategy, distributor management, chain sales - Business development, corporate partnerships/sponsorship sales and execution - CPG Sales, Brand and Field Marketing - Small business start-up

- Created meaningful, win-win partnerships with new corporate partners.- Worked to grow local volunteer corps and leadership through creating and executing engaging local events and other grass root marketing tactics.- Provided leadership and direction to volunteer teams across the Southwest and Texas, to develop plans and policy in line with our objectives.- Generated media content to drive dialogue on key issues.- Led on the ground execution of key projects, including efforts in the Great Lakes region to protect the Boundary Waters.

Led business start-up from empty box and concept to flourishing new craft beer and cider distributor in Arizona.- Created best in class brand identity and social media presence - Developed organizational, compensation structures and established family/team first culture- Hired and managed team of seven- Recruited and managed brands- Established solid and expanding relationships with several key chain retailers- Managed all day to day operations

Responsible for all sales and marketing activities, and direct reports, within assigned geography, including pricing and chain sales. Managed one direct report based in Chicago.Geography: CO, IL, MI, MN, IA, NE, OK, MO, KS, ND, SDDistributor management: oversee annual planning, pricing and daily activities for ~40 distributorsChain sales: Meijer, Hy-Vee, Kroger, Albertson's LLC, Inc., Roundy's, Binny's Beverage Depot, Dirt Cheap / U-Gas & othersLocal marketing, event negotiation and execution

Responsible for all sales and marketing activities within assigned geography, including pricing and chain sales.Geography: IL, MI, MN, IA, NE, OK, MO, KS, ND, SDWholesaler management: annual planning, pricing and daily activitiesChain sales: Meijer, SuperValu, Kroger, Hy-Vee, Roundy's, Binny's Beverage Depot, Dirt Cheap / U-Gas, & othersLocal marketing and event negotiation and execution

Responsible for all sales and business development opportunities.

Responsible for leading negotiation and procurement of all sponsorship opportunities and media, management of multiple creative, event activation and experiential manpower agencies, chain customer management and program sell-in and distributor management.Chain Sales & Program Development: Circle K, Kroger / Fry's / Smith's, Albertsons, Safeway, Bashas, 7-11

Responsible for leading negotiation and procurement of all sponsorship opportunities and media, management of multiple creative, event activation and experiential manpower agencies, chain customer management and program sell-in and distributor management.Chain Sales and Program Development: Casey's, MotoMart, Costentino's, Kroger, Super-Valu, Hy-Vee

Responsible for delivering annual volume and distribution growth, distributor business management, including annual and trimester planning and execution, distributor personnel development and training, distributor service level gap plan development and implementation, price promotion planning and tactical change recommendation and implementation and key account and regional chain account management.Responsible for Casey's & Rhodes 101 call points in SE MO.